EVENT SPONSORSHIP

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EVENT SPONSORSHIP

• Presented by Bruce Skinner, CFEE

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Outstanding Events Sell Sponsorship

• The most important thing for a successful event
  manager to do
• Updating your event
• Attributes of outstanding events
• Creating the proper image in the eyes of your
  sponsors

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Research The Sponsors Perspective

• How to research your sponsors needs
• How to discover how your sponsors mind operates
• Why ongoing sponsorship research is important
• What is important and valuable to sponsors

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The Effective Sponsorship Proposal

• How to present added value and benefits that will
  get a sponsorship proposal notice
• How to create the right fit
• How to help sponsors differentiate themselves

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Benefits The Formula for Sponsorship Success
and Growth

• How to add value to your event sponsorship
  packages
• How to use sponsorship exclusivity to your
  advantage
• How to use the demographics of your event to
  improve your properties
• How to provide business-to-business opportunities
• How to activate your sponsorships
• How to provide the best in hospitality

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The Keys to Successful Sales

• How to meet a potential sponsor in person
• How to use board members, sponsors and others as
  door openers
• How to leverage retailers
• How to use local representatives to reach
  regional/national sponsors

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The Staff-Sponsor Client Relationship

• How corporate sponsorship has increased the
  number of event managers
• Why it is imperative to have good professional
  managers on your staff
• The qualities of a good sponsorship event
  manager
• The makeup of a good staff for an event

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The Law of Return How to Keep Sponsors Coming
Back

• How to retain sponsors year after year
• How to give sponsors a sense of ownership in your
  event