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Title:

EVENT SPONSORSHIP

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Title: EVENT SPONSORSHIP Author: Bruce Skinner Last modified by: Bruce Created Date: 10/18/2002 10:25:08 PM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: EVENT SPONSORSHIP


1
EVENT SPONSORSHIP
  • Presented by Bruce Skinner, CFEE

2
Outstanding Events Sell Sponsorship
  • The most important thing for a successful event
    manager to do
  • Updating your event
  • Attributes of outstanding events
  • Creating the proper image in the eyes of your
    sponsors

3
Research The Sponsors Perspective
  • How to research your sponsors needs
  • How to discover how your sponsors mind operates
  • Why ongoing sponsorship research is important
  • What is important and valuable to sponsors

4
The Effective Sponsorship Proposal
  • How to present added value and benefits that will
    get a sponsorship proposal notice
  • How to create the right fit
  • How to help sponsors differentiate themselves

5
Benefits The Formula for Sponsorship Success
and Growth
  • How to add value to your event sponsorship
    packages
  • How to use sponsorship exclusivity to your
    advantage
  • How to use the demographics of your event to
    improve your properties
  • How to provide business-to-business opportunities
  • How to activate your sponsorships
  • How to provide the best in hospitality

6
The Keys to Successful Sales
  • How to meet a potential sponsor in person
  • How to use board members, sponsors and others as
    door openers
  • How to leverage retailers
  • How to use local representatives to reach
    regional/national sponsors

7
The Staff-Sponsor Client Relationship
  • How corporate sponsorship has increased the
    number of event managers
  • Why it is imperative to have good professional
    managers on your staff
  • The qualities of a good sponsorship event
    manager
  • The makeup of a good staff for an event

8
The Law of Return How to Keep Sponsors Coming
Back
  • How to retain sponsors year after year
  • How to give sponsors a sense of ownership in your
    event
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