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ADVOCACY CAMPAIGNS

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ADVOCACY CAMPAIGNS Advocacy, Research, Coalition Building and Negotiation The National Democratic Institute Intro Ground rules Ice breaker exercise ICEBREAKER/INTRO ... – PowerPoint PPT presentation

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Title: ADVOCACY CAMPAIGNS


1
ADVOCACY CAMPAIGNS
  • Advocacy, Research, Coalition Building and
    Negotiation

The National Democratic Institute
2
ICEBREAKER/INTRO/ GROUND RULES
  • Intro
  • Ground rules
  • Ice breaker exercise

3
OBJECTIVES
  • Provide an overview of conducting an advocacy
    campaign

Photo National Democratic Institute
4
TOPICS
  • Planning an advocacy campaign
  • Identifying the issue
  • Planning
  • Mobilizing
  • Messaging
  • Choosing a strategy

5
WHAT IS ADVOCACY?
Photo National Democratic Institute
6
WHO CAN BE AN ADVOCATE?
Photo Timothy Takemoto
Photo Faith Center
7
STEPS FOR ADVOCACY
Remember The experience you already
have is relevant!
8
DEFINING THE ISSUE
  • Conduct consultations
  • SWOT analysis
  • Define the specific issue for the advocacy
    campaign

9
PLANNING AN ADVOCACY CAMPAIGN
  • Steps to reach your goal
  • Who is responsible for what
  • How to monitor progress
  • Timeline
  • Budget

10
DEVELOP A COALITION
  • Who shares our goals?
  • Who has influence on this issue?

Photo National Democratic Institute
11
MESSAGING AND OUTREACH
  • Develop and test message
  • Use it consistently!
  • Design outreach strategy based on target group(s)

12
CREATING A STRATEGY
  • Things to Consider
  • Context
  • Capacity
  • Risks

13
ADVOCACY TOOLS
  • Public protest
  • Lobbying
  • Media campaign
  • Social media
  • Legal activities
  • Research and
  • documentation

Photo National Democratic Institute
14
STRATEGIC TIMING
  • Electoral cycles
  • International meetings
  • Policy development
  • Visible issues

15
EXERCISE DRAFTING AN ADVOCACY CAMPAIGN
  • Define the issue
  • Conduct research
  • Identify a step by step plan
  • Create a timeline
  • Plan for outreach

16
CONCLUSION
  • Anyone can be an advocate
  • 4 steps in an advocacy campaign
  • Adversarial vs. constructive
  • Awareness raising tools
  • Timing
  • Questions?
  • Feedback?
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