PUMA YARD QUAD

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PUMA YARD QUAD
For 17 days and nights this summer in London, the
Jamaican-themed PUMA YARD promises to be the
ultimate destination, offering a convergence of
music and lifestyle activities that will deliver
a one-of-a-kind consumer experience which is
fully representative of the PUMA personality.
The PUMA QUAD seen most often at the Volvo Ocean
Race stopovers, has traveled to London just for
the occasion. This mixed use space offers both
retail and hospitality options. PUMA QUADs
retail space houses a thoughtful assortment of
PUMA performance wear, PUMA by Cedella Marley
lifestyle products, FAAS footwear and apparel all
in vibrant Jamaican colors. Within the retail
space is a consumer activation photo booth
allowing shoppers to send the pictures directly
to their social media pages. The top deck of the
PUMA QUAD features an indoor/outdoor lounge area
and bar, ideal for kicking back with friends and
enjoying a birds eye view of the PUMA YARD
activities. The PUMA QUAD is built with shipping
containers that are fused together to create a
unique interior environment and exterior façade.
This container concept was created by PUMA in
collaboration with design firms LOT-EK and Kubik.
The PUMA QUAD has travelled by truck, train,
boat and plane to reach London this summer.
Before its arrival here, the Quad visited
South Africa, China, Brazil, Portugal and
Ireland.

Size 90 square meters of sales space 30 square
meters of storage 120 square meters of top deck
party space Set up 4 days construction, 2 days
retail Breakdown 3 days