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Ava Goodman Business Communications Instructor


What does it take to teach Business English? Ideal Business English Teacher Curriculum Communication Skills and Diversity Presentation Skills Meetings Team building ... – PowerPoint PPT presentation

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Title: Ava Goodman Business Communications Instructor

Ava GoodmanBusiness Communications Instructor
  • What does it take to teach Business English?

  • Ideal Business English Teacher
  • Curriculum
  • Communication Skills and Diversity
  • Presentation Skills
  • Meetings
  • Team building
  • Job and Education Interviews
  • Cover letters and resumes
  • Resources

The Ideal Business English Teacher
  • Degree in Business Studies, Accounting,
    Economics, etc
  • English Second Language certification
  • Practical Business English teaching
  • Degree that will enable you to teach in a
    specific area e.g. science, engineering
  • Workshops and conferences on Business English
  • Taught for corporations
  • Know how to use PowerPoint and research other
    PPTs online
  • Teach specific skills such as Presentations,
    Emailing, Customer Service, Cultural Awareness,
    how to write a cover letter, resume,
  • Taught IELTS, TOEFL, BEC
  • Business experience in the real world especially
    customer service
  • Any business people you may have taught
  • Enjoy reading business section of news, magazines

Curriculum from elementary to advanced
  • Presentations
  • Meetings
  • Negotiations / Conflict Resolution
  • Telephone Skills
  • Cross cultural Diversity in the workplace
  • Business writing skills
  • Job interviews / Job search
  • Communicating in the workplace / Active Listening
    / Feedback

  • Effective Communication
  • Non verbal Listening, Active Listening
  • Phone messages
  • Goal setting, career planning,
  • Diversity in the Workplace / Values
  • Electronic Media, and Email,
  • Consumer Behaviour. Market Research survey
  • Presentation skills
  • Letter writing, cover letters, introduce resumes,
  • Job interviews
  • Meetings role play and Team building game,
  • Job interview
  • Customer service

Communication Skills
  • Active Listening / paraphrasing
  • Getting clarification
  • Giving feedback,
  • Expressing an opinion
  • Asking open ended questions
  • Sample handout from Conversation Strategies

Summarizing Skills
  • http//www.kwintessential.co.uk/resources/country-
  • Review a country on how they conduct business.
  • Deliver a presentation on that country.
  • Theory on diversity at
  • http//www.zmk.uni-freiburg.de/ss2000/texts/gestel
  • New Directions book on Cultural Shock reading

Canadian Business Etiquette - Greetings
  • Begin relationships in a reserved manner once
    people get to know one another is becomes
    friendly and informal.
  • Appreciate politeness and expect others to adhere
    to the proper protocol for any given situation.
  • Shake hands with everyone at the meeting upon
    arrival and departure.
  • Maintain eye contact while shaking hands.
  • Business cards are exchanged after the initial
  • Businesspeople are generally polite, easy-going
    and somewhat informal.

Diversity Questions
Presentations from Speech Communication
  • A. Practicing Introductions - I will start by
    introducing 3 fruit pineapples, blueberries, and
    strawberries. The blueberries are from Quebec.
    The strawberries are from Ontario, and
    the pineapples are from B.C. (from Teach Business
    English page190)
  • Impromptu Speech on a variety of topics
  • A meaningful object description
  • A fear speech opinion
  • A review of a business article or news article as
    a summary
  • Review the informational essay style with an
    introduction, body, and conclusion as the basis
    of delivering a presentation.
  • Go over visuals to add e.g. PowerPoint, charts,
    pictures, demonstrations, objects, charts.

Top Canadian Businesses
  • Choose a business from the top Canadian
    businesses Toronto Chamber of Commerce
  • Canadian business leaders
  • http//www.theglobeandmail.com/report-on-business/
  • http//www.canadianbusiness.com/article/23188--top

Presentation Rubric
  • PowerPoint on Meetings PPT 
  • How to Run an Effective Meeting
  • www.ieee.org/portal/cms_docs.../geo.../Effective_M
  • A sample Roberts Rules of order is acted out
    based on Conversation Strategies. This is part
    one of the meetings. Then in part two an actual
    meeting to discuss the group issues with each
    student choosing a role is performed. They are
    asked to evaluate what they brought to the team
    as a reflection writing exercise.

Conduct a Formal Meeting
Meeting continued
Meeting continued
Meeting continued
NASA GAME Team building
  • Information on how teams develop from forming,
    storming, norming, performing to adjourning. What
    goals and objectives do teams have?
  •   (PPT How to team build) www.challenge.nm.org/t

Negotiations Teach Busines English page 223
  • Imagine an HR company making an adjustment in
    employees are expected to be judged on 10
    qualities to receive an increase in salary. What
    are they and how can you make your case to HR
    that you deserve the pay raise instead
    of termination.  Work in silence and come up with
    the 10 top qualities. Use terms such as  
  • It seems to me there are a number of ways we
    could I suggest we list the options first and
    then examine them in detail. How about...?  Do
    you think this is important as?  So which of
    those two would you prioritize?   I have doubts
    about that.

Job Search and Interview
  • Career Cruising user tdsb, password south,
    and go through an assessment for possible
  • Choose a job they would like to be interviewed
  • Look up job boards and find a job ad to refer to
    in the interview as well as write a cover letter,
    and resume.  
  • A series of standard interview questions are
    handed.Pair up and practice at least 2 times
    their answers.
  • Group students (no more than 2 on the panel) to
    ask the questions.
  • Instructor writes the responses down. See
    attached list.
  • A textbook on Job Hunting and Oral Communication
    can help with vocabulary.

Questions for a Job / Education Interview
  • 1. Tell me about yourself. (30 seconds to 1
  • 2. How would a friend describe you?
  • 3. Describe your strengths / and weaknesses?
  • 4. What do you know about our university /
    college program? Why did you choose us?
  • 5. What are your goals for next year / in 5
  • 6. How do you handle stress?
  • 7. Describe a time when you were on a team.
  • 8. Explain a presentation that you were proud
  • 9. Do you have any questions for us?

Job Interview Reading
Interview Rubric
Business Writing cover letters
  • Sample cover letters with 3 paragraphs are
    discussed. The job they are to apply to is
    researched on the National Occupation
    Classification for vocabulary. They can attempt
    to write the cover letter.
  • PPT how to write cover letters

Cover Letter Rubric
Personal Skills / Descriptive Paragraph
Resume vocabulary journal
  • Oral workplace communication job talk by
  • Technically Speaking writing, reading, and
    listening English at Work by Drolet
  • Communicating in Business Cambridge
    Professional by Sweeney Commerce 1 by Hobbs
  • Intelligent Business course book
  • Double Dealing by Schofield (2 levels)
  • Essential Business Grammar Practice by Duckworth
  • The Business Skills Series by Ann Laws Writing,
    Meeting, Presentations, Negotiations
  • Teach Business English
  • How to Teach Business English by Evan Frendo
  • 5 Minute Activities for Business by Everson,

Specialized Topics and Stay Current
  • Speech Communications
  • Business Language Practice
  • Business Vocabulary in Use (3 levels)
  • ESL Guide in American Business English Barrons
  • Perfect Phrases for ESL by Gast
  • Head for Business (intermediate,
    upper-intermediate) by Naunton
  • Difficult Customer DVD
  • Academic Lecture series 1, 2 on Business lectures
  • DO - Join Toronto Chamber of Commerce or a
    Business group
  • Read Globe and Mail, - Report on Business and
    other Business magazines.
  • Learn the language you are dealing with -
    e.g. Chinese for my visa students.
  • Set up field trips to companies, job fairs.
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