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Catherine Smadja

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BBC Our distribution hot topics Catherine Smadja Head of Special Projects, Policy and Strategy BBC Distribution TV-Puls 25 January 2012 Freeview milestones ... – PowerPoint PPT presentation

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Title: Catherine Smadja


1
BBC Our distribution hot topics
  • Catherine Smadja
  • Head of Special Projects, Policy and Strategy
  • BBC Distribution
  • TV-Puls 25 January 2012

2
Index
  • Context TV platforms in the UK
  • Freeview and the success story since its launch
    in 2002
  • The adoption of DVB-T2 the process and impact on
    the BBC
  • Launch of Freeview HD
  • YouView and Connected Television
  • London 2012 TV in the 21st century

3
TV platforms in the UK
Free
Freesat From Sky
Pay
High spec
Low spec
4
Freeview milestones
Freeview milestones
4
5
Freeview accessible, popular and a strong brand
  • Easy to install and use doesnt feel high
    tech
  • Cheap basic boxes reasonably-priced TVs and
    PVRs
  • Friendly logo practical rather than high-end
    image
  • Just enough choice channels people want to
    watch
  • Free, no contract

6
The UKs most popular platform vital for PSB
reach/share
  • Out of 26 million households in the UK
  • 11 m use Freeview for their main TV set
  • Almost 21 m use Freeview on at least one TV set
  • Around 60 m Freeview devices sold since 2002
  • But to be sustainable, Freeview needs to keep up
    with new technologies and innovate

7
Why keep Digital Terrestrial Television ?
  • The existing rooftop aerial infrastructure means
    that DTT is an accessible, practical, no-cost
    option for the majority of television viewers
  • Satellite is an alternative means of accessing
    HD, but there are significant issues with
    satellite for UK PSBs around
  • Universality Not everyone can install a
    satellite dish or receive signals (conservation
    areas, restrictive covenants, flat shares, line
    of sight to satellite)
  • No set-top reception
  • Control DTT is important national
    infrastructure and is physically controlled
    within UK borders / gatekeeper free
  • Price despite the existence of Freesat, there
    is a near-monopoly market for satellite TV, which
    constrains consumer choice and dominates pricing
  • Capacity some capacity constraints for
    UK-restricted footprint (for rights reasons, we
    cannot transmit unencrypted content across Europe)

Without any real alternatives, the key strategic
objective is to maintain DTT as a viable and
engaging platform for UK consumers
8
Building HD to secure the future of DTT
Available spectrum constrains HD services on DTT,
but current demand for HD services is clear and
growing
  • Consumers want HD 11.7m HD-ready households in
    2008, forecast to grow up to 21.5m in 2012
  • HD awareness is growing HD-ready product
    labelling, broadcaster campaigns, HD DVDs and
    retailer promotions
  • HD Ready consumers will not derive maximum
    value from new HD devices unless they are able to
    receive and watch HD content
  • HD is the new production and broadcast standard
    enhancing content and ensuring longevity and
    access to global sales
  • 3D can be done (Wimbledon) but demand is not
    there except for major events no business model

9
Upgrade Freeview to HD using DVB-T2 and MPEG-4
  • BBC has been leading the UK Freeview HD
    programme, in partnership with other Public
    Service Broadcasters
  • Keep it simple
  • in one step, minimising disruption to
    broadcasters and viewers
  • One BBC multiplex cleared
  • new receivers required to receive HD services on
    this DVB-T2 multiplex
  • existing DVB-T/MPEG-2 services continue to be
    received on existing receivers

10
UK Mode - DVB-T2 can give 66 more capacity
Current UK DVB-T T2 candidate mode T2 selected mode
Modulation 64QAM 256QAM 256QAM
FFT size 2K 32K 32K
Guard Interval 1/32 1/128 1/128
FEC 2/3 CC RS 3/5LDPC BCH 2/3LDPC BCH
Scattered Pilots 8.3 1.0 1.0
Continual Pilots 2.0 0.53 0.53
Frame structure overhead 1.0 0.53 0.53
Bandwidth Normal Extended Extended
Capacity 24.1 Mbit/s 36.1Mbit/s 40.2Mbit/s
In March 2009 we were hopeful that the standard
would deliver 36 Mbit/s
In trials performance met and exceeded
expectations - 40 Mbit/s possible
11
Challenges
  • Validation of the standard
  • Creation of UK receiver specification
  • Development of VLSI silicon demodulators
  • Commercial agreements with other broadcasters
  • Build-out and upgrade of broadcast infrastructure
  • Development and manufacture of products
  • Consumer marketing

12
A complex collaborative Programme
Government (DCMS / BIS), BBC Trust Ofcom
T2 Programme Management
Service Development
Channel Carriage
Manufacturers Silicon vendors Retailers 50
organisations
Broadcast Infrastructure
Standards Receiver Tech
Consumers and Marketing
13
Scale of the upgrade to DVB-T2
DTT 1150 transmitters 98.5 coverage
Distribution Circuits
Antennas
Network Terminal Equipment (NTE)
250 retransmitters
200 bigger transmitters
700 transposers
SI Multiplexing (SIPSI/SIM)
Other services
Transmitter Input Equipment (TIE)
Monitoringand Control
Feeders
  • Upgrade to DVB-T2 follows the DSO Programme from
  • 2 December 2009 onwards. 2 exceptions
  • Early upgrade at 5 sites
  • The retrofit programme needs to be
  • accommodated in the DSO schedule

DVB-T2 Modulator
CombinerSystem
Transmitter
14
Coverage challengewaiting for switchover
missed opportunity
Most people live in places which dont
switchover until 2011 or 12
15
Limited coverage of sites which upgrade in 2010
22 July 2010
16
But with advance network
50 July 2010
Building just 5 additional transmitters substant
ially boosts coverage
17
The number of DVB-T2 receivers in the UK has now
exceeded 3 million!
HD
VOD
Hybrid
18
However, number of HD channels is limited
PSB3 Multiplex
  • BBC One HD
  • BBC HD to be replaced by BBC Two
  • ITV1 HD simulcast of the ITV1 service
  • C4 HD/Clirlun HD version of C4s flagship
    services in England, Scotland and Northern
    Ireland. Viewers in Wales see Clirlun, an HD
    simulcast of S4C
  • 2012, launch of 5th HD service

19
Still, we believe DTT is relevant
  • So we need to improve it further

20
Assumption 1
HD
VOD
Hybrid
  • HD is becoming the standard for mainstream TV
  • We will find ways to bring more HD channels to
    DTT using DVB-T2 and more collaborative efforts
  • But we need more

21
CONSUMERS ALSO WANT THE BBC iPlayer
HD
VOD
Hybrid
  • Requests for programmes continue to rise 145m in
    Dec 2010, 200m in Dec 2011
  • Available on 20 devices and rising (iPad version
    launch on 8th February 2011)

22
iPlayer usage is still only a fraction compared
to linear consumption
HD
VOD
Hybrid
However
0.9 of TV peak
Data from BBC iStats BBC iPlayer monthly
performance pack - September 2010
Source BBC Sept 2010
23
Assumption 2
HD
VOD
Hybrid
  • VOD is critical to audience appeal and will
    become mainstream (peaking at under 20)
  • But we must
  • Make it easier to find appealing content
  • Make it simply available on the TV screen

24
We can build on Pressing Red button which today
delivers a basic bridgeWith reach of c. 17m
users every month
25
The Red Button of the future can deliver a far
more dynamic and context-sensitive service
Programme information
24/7 products - News, Weather, Sport, iPlayer etc
Channel branded area - 'live' apps, key messages,
previous scheduled show etc
Dynamic on-demand suggestions
26
The work we have done to simplify and unify our
online services is at the heart of our vision of
IPTV
10 PRODUCTS
4 SCREENS
27
Assumption 3
HD
VOD
Hybrid
  • VOD is critical to audience appeal and will
    become mainstream
  • But we must
  • Make it easier to find appealing content (the
    agony of choice)
  • Make it simply available on the TV screen
  • Hybrid broadcast and IP will become a standard
    platform

28
Comparison of Broadcast and IP delivery They do
different things well
HD
VOD
Hybrid
Broadcast
IP
Coverage
29
HD
VOD
The future is about getting the best of both
worlds
Hybrid
Push VOD
Broadcast
Mainstream
Last nights EastEnders
Strictly Come Dancing in HD
Stream
On Demand
Niche
BBC Four Folk America season
London 2012 table tennis
Live
Time-shifted
30
Connected broadcasting (or IPTV) brings together
on demand and online content with a linear
broadcast service
Allowing the BBC to offer audiences an even
richer experience on their television sets
And bringing a better BBC television experience
to other connected devices
31
Connected broadcasting is everywhereYou could
easily have four different offerings in one
living room
32
We are moving to an IP world
Significant growth in homes with IP
and in BBC content consumption
UK broadband provision (2011 and 2020)
Consumption of BBC services via IP
Homes (m)
20
Terabytes
Bundled broadband
Other broadband
No broadband
Other
DTT/Free DSat homes
Sky TV homes
Cable TV homes
Mobile
15
You View
3,3
Virgin
5,0
10
1,2
2,1
3,9
7,3
PC
3,4
5
7,2
0,4
0,2
5,6
3,5
3,6
3,2
3,3
0,5
0
2011
2020
2011
2020
2011
2020
2010
2020
By 2020, 85 of homes will have broadband access
Source 3 reasons, BBC analysis, Screen Digest,
iStats
33
Rather than enhancing programmes one screen at a
time, we will think across screens
34
and lay the foundation for engaging dual-screen
experiences
35
Smart scheduling can tailor our IP offer to the
channel and time of day you are watching
36
Building on established viewing habits
37
To promote content that has been carefully
curated and selected by the BBC
38
And giving audiences more options at their
fingertips
39
Through IPTV, we can deliver
  • Unconstrained audience access to BBC content
  • Apps and journeys we control
  • Personalised experiences
  • Context around content

40
We have the ability to provide a richly curated
experience
Professional(editorial) Algorithmic(most
popular, recommendations) Community(social,
friends)
41
Our challenge will be delivering a strong and
consistent offering and experience across a wide
range of connected television experiences
Internet enabled TV sets
Other internet enabled TV devices
Broadcast TV Platforms
Free
Pay
Note some of these devices (e.g. Google TV), may
also be built into other devices (e.g. TVs)
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From revolution to evolution? A Note of
caution
Past predictions overestimated the pace of
changefor 2016 we forecast evolution not
revolution
2005s prediction for 2011 2011 reality 2016our new prediction
On-demand 40-50 of viewing time-shifted Only 6 of TV viewing on-demand Linear still key with 15 20 of TV viewing on-demand
Choice Much greater choice of content Choice has indeed expanded but audience adoption has been limited Curation remaining important via focused brands and scheduling
UGC User generated content (UGC) to become mainstream In fact reality is 1990 1 create 9 comment 90 consume Social media - disseminating and commenting - complementing traditional media
New competitors BT, Google, Microsoft etc. as major paths to content These players tried but failed due to the dominance of TV in the living room New competitors imply continued vigilance required IPTV makes round two harder
52
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