NOKIA BUSINESS MODEL

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NOKIA BUSINESS MODEL SCAMPER

• Creativity and Innovation Subject

Tami Ariyanti Yuwono 19008073. Illona Freddy
19008073. Maharani Ayunda 19008002. Madeza
Alexander 19008074. Muhammad Dien Lesmana 19008032
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BUSINESS MODEL
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VALUE PROPOSITION

• Connecting People
• Phone
• SMS
• Social network
• Additional
• Media music, video and voice note recorder
  gallery
• Information seeker Internet browser
• Information storage notes, contacts,
  appointments
• Anywhere, Anytime

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CUSTOMER

• Customer Segment

• Distribution Channels

• Customer Relationships

• Operational (front office business processes
  sales marketing, service)
• Collaborative (self-service)
• Analytical (analyze data)

• Economic level Region segmentation
• Office
• Music
• Social Connectivity

• Nokia official stores
• Hand phone outlets
• Electronic center

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ECOSYTEM

• Key Activities/ Core Capabilities

• Partner

• Key Resources/ Value Configuration

• RD
• Marketing and Sales
• Finance

• Human Resource
• Techies
• Marketer
• Finance
• Production

• Network Operator
• Distributor
• Manufacturers

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FINANCE

• Cost Structure

• Revenue Flows

• Marketing
• Research Development
• Salary and Bonus
• Administration
• Production

• Product sales

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SCAMPER
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Substitute
Adapt
Combine

• Conventional hand phone
• Music player
• Camera
• NOKIA MESSENGER

• Handphonecameramusicplayersocial network
  features
• Iphone Blackberry (High resolution display,
  Nokia Messenger, Apps)

• Stay in lower price, keep costs down

Modify

• Able to house Symbian OS or Android OS (depend on
  users desire)
• Software can be upgraded automatically
  (Blackberry/Mac)

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Put to Other Purpose
Rearrange
Eliminate

• Camera
• Music player (Huge mp3 storage, high quality
  speaker)
• Chat messenger
• Laptop

• Rigid Display
• Complicated interface (music player, home screen)
• Limitation of OS options

• Network Operator (to support service for Nokia
  Messenger)

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Thank You