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Communicating Impact of CES Programs

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Communicating Impact of CES Programs Communicating Impact Writing Tips Objectives: Increase the understanding Advisory Council members have on their influence of the ... – PowerPoint PPT presentation

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Title: Communicating Impact of CES Programs


1
Communicating Impact of CES Programs
  • Communicating Impact
  • Writing Tips

2
Objectives
  • Increase the understanding Advisory Council
    members have on their influence of the publics
    perception of CES programs.
  • Develop skills in communicating the impact of CES
    programs.

3
Neighbors Friends - Colleagues
  • Part 1 Brainstorming
  • Record on flip charts
  • Call out people you talked with about Extension.
    (Ex friend, spouse, child, etc.)
  • Where were you when you mentioned Extension?
    (Ex car, farm supply store, home, etc.)
    places.

4
Neighbors Friends - Colleagues
  • Part 2 Explore Lists
  • Discuss with the group.
  • Explore the People List and the Places List.
  • Who might the people on the list know or be
    related to?
  • Who might have overheard a comment?
  • Are any on the list neighbors or friends of
    legislators?
  • Do they know a legislator or elected official?
  • Were all comments positive? How might it
    influence their perception of Extension?

5
How the Word Spreads 10 - 10,000
10 people
Who tell 10 people
Reach 100 people
Who tell 10 people
Reach 1000 people
Who tell 10 people
Reach 10,000 people
6
How the Word Spreads 50
50 people
Who tell 50 people
Reach 2500 people
Who tell 50 people
Reach 125,000 people
Who tell 50 people
Reach 6,300,000 people
7
How the Word Spreads The Point
  • With 4 levels of contacts
  • 10 people can reach 10,000
  • OR
  • 50 people can reach 6 million

8
3 Rs of Accountability
  • Relevance Why
  • The educational need that led to the development
    of the program or educational experience
  • Answers the question, Why is this program
    needed?

9
3 Rs of Accountability
  • Response Actions
  • Shows how the Extension educator responded to
    the identified need or issue.
  • Answers the question, What did Extension do to
    address the need or issue?

10
3 Rs of Accountability
  • Results What happened
  • Communicates the outcomes of the educational
    program
  • Answers the question, What are the economic,
    social or environmental changes that resulted
    from these educational efforts?

11
3 Rs of Accountability
  • As Advisory Council Leaders
  • Know the programs you are sharing ask county
    educators, specialists, or administrators for
    details and data
  • Your support is more valuable than a report from
    CES or an employee
  • Be able to describe
  • Relevance why the program was conducted
  • Response what was done
  • Results what happened

12
Can You Find the 3 Rs
  • Group Activity
  • Share handout with examples of impact statements
  • Read each example and identify sentences which
    describe
  • Relevance
  • Response
  • Results
  • For each example discuss additional information
    that would be helpful.

13
Points to Remember
  • Focus on education
  • Wear your taxpayer hat
  • Focus on results that indicate increased
    knowledge, changed behaviors, or added value
  • Write then rewrite practice
  • Make conversations systematic and intentional

14
Writing Tips
  • Objectives
  • Learn writing tips which can improve written
    communication.
  • Develop a brief statement to share with
    decision-makers regarding the impact of CES
    programs.

15
Say It Simply
  • The next four slides will present a statement
    that describes a common phrase.
  • Can you identify the phrase?

16
Say it Simply
What does it mean? In this case I have undertaken
the journey here for the purpose of interring
the deceased. From this point of view I do not,
however, propose putting anything on record in so
far as praise is concerned. I come to bury
Caesar, not to praise him.
17
Say It Simply
  • What does it mean?
  • Cleave gramineous matter for fodder during the
    period that the orb of the day is refulgent.
  • Make hay while the sun shines.

18
Say It Simply
  • What does it mean?
  • A plethora of culinary specialists vitiate the
    liquid in which a variety of nutritional
    substances have been simmered
  • Too many cooks spoil the broth

19
Say It Simply
  • What does it mean?
  • A condition characterized by tardiness is more
    desirable than one that is systematically marked
    by eternal absenteeism.
  • Better late than never.

20
Writing For Impact Tips for Improving Writing
Skills
  • Audience
  • Know your audience age, gender, reading
    level, etc.
  • What does you audience know about CES?
  • Is the audience interested in your topic?
  • What will the reader want to know?
  • Keep your audience in mind as you write

21
Writing For Impact Tips for Improving Writing
Skills
  • Audience
  • Audience Similarities
  • Are interested in results
  • Want brief understandable information
  • Competition for their attention
  • Are not specialists or scientists
  • Have some control over programs

22
Writing For Impact Tips for Improving Writing
Skills
  • Words
  • Less is more
  • Words are the tools use the right one
  • Words dont think for you they convey YOUR
    thoughts
  • If the idea isnt clear words wont clear it up
  • Trouble trying to put it into words stop
    trying to write

23
Writing For Impact Tips for Improving Writing
Skills
  • Words Use the
  • Short
  • Simple
  • Personal
  • Specific
  • Colorful
  • Active
  • Familiar. . . . . . . . . . . . . . . . . . . Word

24
Writing For Impact Tips for Improving Writing
Skills
  • Numbers
  • With statistics make them clear
  • one out of eight not 12 ½ percent
  • Analogies In the next five minutes, 10 people
    will be diagnosed with cancer.

25
Writing For Impact Tips for Improving Writing
Skills
  • Writing Numbers
  • Spell out numbers below 10 use the number to
    express more than 10
  • Spell out numbers at the beginning of a sentence,
    i.e., Fifty-three people. . .

26
Writing For Impact Tips for Improving Writing
Skills
  • Writing Numbers
  • With two or more numbers in a group, treat the
    sentence as a unit
  • He had two suits.
  • He had 100 ties.
  • He had 100 ties, 12 shirts, 2 suits.
  • One or two more wont matter.

27
Common Grammatical Mistakes
  • Too Many Prepositional Phrases
  • Mixed Tenses
  • Dangling Modifiers
  • Redundancy
  • Non-Agreement
  • Careless Repetition

28
Polish Your Style
  • Distribute Handout
  • In small groups rewrite the sentences.
  • See if you can use action verbs and eliminate
    words.

29
Simple Words are Best
  • Distribute Worksheet
  • Individually (or in small groups) put a simpler
    word or a short phrase in the blank.

30
Youre The Editor
  • Cut unnecessary words
  • Simplify sentences
  • Use words that are easier to understand
  • Avoid technical jargon
  • Avoid acronyms

31
Clear the Fog
  • The edited versions are much clearer, shorter and
    easier to understand.
  • Original The discussions became quite heated at
    times, which was an indication that members
    themselves determined the goals of their club.
  • Better Occasional heated discussions proved
    that members set their clubs goals.

32
Clear the Fog
  • The edited versions are much clearer, shorter and
    easier to understand.
  • Original The horticulturalist pointed out that
    the homeowners in his section of town wanted
    nice, green lawns but werent willing to apply
    enough fertilizer to reach their goals.
  • Better The horticulturist said many local
    homeowners wont apply enough fertilizer to have
    good lawns.

33
Clear the Fog
  • The edited versions are much clearer, shorter and
    easier to understand.
  • Original The essay contest is sponsored locally
    by the Central Electric Supply Company in
    cooperation with the Roberts County Extension
    Office.
  • Better The Central Electric Supply Company and
    Roberts County Extension Office sponsor the essay
    contest.

34
Youre The Editor
  • Distribute worksheet
  • In small groups or individually, edit the
    examples by eliminating words, phrases and
    restating

35
SUMMARY OF KEY POINTS
  • You are the voice of Extension.

36
SUMMARY OF KEY POINTS
  • Everything you say influences an opinion.

37
SUMMARY OF KEY POINTS
  • When communicating One size does NOT fit all.

38
SUMMARY OF KEY POINTS
  • Speak for yourself.

39
SUMMARY OF KEY POINTS
  • The written word a powerful tool.

40
SUMMARY OF KEY POINTS
  • Be Specific.

41
SUMMARY OF KEY POINTS
  • Make it memorable for all the RIGHT reasons!
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