Market-Oriented Strategic Planning - PowerPoint PPT Presentation

Loading...

PPT – Market-Oriented Strategic Planning PowerPoint presentation | free to download - id: 4bc31c-YWQ1M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Market-Oriented Strategic Planning

Description:

Market-Oriented Strategic Planning Otterbein College Winter 2000 * 3-* Objectives Corporate and division strategic planing Business unit planning The marketing ... – PowerPoint PPT presentation

Number of Views:316
Avg rating:3.0/5.0
Slides: 17
Provided by: beknowled
Learn more at: http://www.beknowledge.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Market-Oriented Strategic Planning


1
Market-Oriented Strategic Planning
  • Otterbein College
  • Winter 2000

2
Objectives
  • Corporate and division strategic planing
  • Business unit planning
  • The marketing process
  • Product level planning
  • The marketing plan

3
Market-Oriented Strategic Planning
4
Market-Oriented Strategic Planning
5
Corporate Headquarters Planning
  • Define the corporate mission
  • Establish strategic business units (SBUs)
  • Assign resources to SBUs
  • Plan new businesses, downsize older ones

6
Strategic Planning, Implementation, Control
Process
7
Good Mission Statements
8
Boston Consulting Groups Growth-Share Matrix
9
Market Attractiveness Competitive Position
Portfolio Classification
10
The Strategic-Planning Gap
11
Intensive Growth StrategiesAnsoffs
Product/Market Expansion Grid
Existing products
1. Market penetration
Existing markets
4. Diversification
12
Opportunity Matrix
Opportunities
  • 1. Company develops a more powerful lighting
    system
  • 2. Company develops a device for measuring the
    energy efficiency of any lighting system
  • 3. Company develops a device for measuring
    illumination level
  • 4. Company develops a software program to teach
    lighting fundamentals to TV studio personnel

13
Threat Matrix
Probability of Occurrence
Threats
High
Low
  • 1. Competitor develops a superior lighting
    system
  • 2. Major prolonged economic depression
  • 3. Higher costs
  • 4. Legislation to reduce number of TV studio
    licenses

1
2
High
Seriousness
4
3
Low
14
The McKinsey 7-S Framework
15
The Value-Delivery Process
(b) Value creation delivery sequence
Communicate the Value
Provide the Value
16
The Marketing Plan
About PowerShow.com