SOCIAL MEDIA 101

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SOCIAL MEDIA 101
Not Social Marketing
Veronica Vaughn Social Marketing Manager AzNN
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• Session Objectives
• What is social media?
• Advantages of social media
• Objectives for social media
• Government use of social media
• How ADHS uses social media
• Social media opportunities for AzNN

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What is Social Media?
Social media is a category of online media where
people are talking, participating, sharing,
networking, and bookmarking online.
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Social Media Icons
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Advantages of Social Media

• Allows you to learn more about your target
  audience.
• Cost effective in comparison to traditional
  advertising and outreach.
• Real-Time Immediate communication
• Greater Reach

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Objectives When Using Social Media

• Builds awareness
• Makes customer service personal
• Campaign introduction/Event promotion
• Increase reach
• Activates target audience to Take Action

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Government Using Social Media
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Government Social Media Icons
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Government Social Media Icons
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Government Social Media Icons
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ADHS - FACEBOOK
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ADHS - TWITTER
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ADHS - YOUTUBE
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Social Media BrandingGeico Gecko Example
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Branded Social Media Icons
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Opportunity Bobby B Friends
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Opportunity Champions for Change
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Opportunity-Champion Mom
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Questions Comments

• Veronica Vaughn
• [phone]
• Veronica.vaughn_at_azdhs.gov