?A?A

1
?A?A Good to Great
Jim Collins
Book Summary ( Extracted by Daniel Wu )
????????
2
?A?A Good to Great
3
?????
4
??????
?????
??? ????? ????????????? ??????????
??? ???????
??? ????????
??? ?????????
??? ????????
5
???????????
?????

• ?????
• ????, ?????, ??????.
• ???????, ??????????????, ????????????.
• ????????????, ????, ??????, ???????????????.
• ????, ?????, ??????????, ?????????????, ???????.

• ?????
• ???????, ???????????
• ?????????, ?????, ????, ?????, ????????.
• ???????????????, ????.
• ????, ?????, ???????????, ?????????, ???????.

6
???? ??????
7
???? ??????
????
??????
??????
???? ??????, ?????????? ?????????
??????? ?????, ????????????
???????? ??????????????, ????????????
????? ????????????????
8
???????????
????

1. ??????, ??????, ???????
2. ????????????, ??????
3. ????????????????, ?????????????????

???????, ????. ??????????, ???????
???? (Packards law) ???????????????????????,
?????????????.
9
???????
10
??????????
???????

• ??????
• ????, ???????
• ???????, ??????
• ????, ????
• ???????, ????

?????????, ???????????
11
???????
???????
Stockdale Paradox ??????? ?????????,
??????????????? (????, ????). ??, ????????????,
?????? (???????).
12
????
13
????
??????????? ?
?????????????????
??????????????? ?
???????, ????
14
???? ????
????
??, ??
??????
????
????
????
?????
15
???????
16
???????
???????
????
????
High
???????, ??????? ????
???????
????
Low
????
?
High
Low
????
?????? ??????
17
??????
???????

• ???????, ???????? !
• ????????, ??????
• ??????????????, ?????????
• ????, ??????
• ????, ??????
• ????, ?????????, ???????

18
??????
19
???????
???????

• ??????, ?????
• ????????????????????, ?????????????.
• ????????????, ??????????????.
• ??????, ??????????????????, ?????????.

20
????
A to A Good to Great
??????????
????
????????
?????? ????
????
??? ??
???? ??????
???? ???
????
???? ???
??? ????
??????
??????
??????
??????, ????
114 ???? ???? ????
??
21
????
Good to Great
???? ?? ???? ???? ????
???? ?? ????? ????
???? ????
22
??,???????
Good to Great