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ChangeLAB - Changing Lifestyles, Attitudes and Behaviour

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Title: ChangeLAB - Changing Lifestyles, Attitudes and Behaviour

1
ChangeLAB -Changing Lifestyles, Attitudes and
Behaviour

2
ChangeLAB introduction

3
ChangeLAB the basics

4
We dont know enough about changing behaviour

Many good projects on sustainable consumption and
production
But no systematic base of knowledge on how to
influence lifestyles, attitudes and behaviour
effectively
Increasing interest in behavioural issues - not
just related to environment

5
Why ChangeLAB?

Behaviour change strategies are often confined
within particular sectors or specialities.
Need to maximise the potential to use existing
knowledge, encouraging transfer of experience
not only between regions/countries, but also
between sectors - transport, waste, water and
energy
There is little information on whether
previous initiatives have actually changed
behaviour and by how much

6
What ChangeLAB does?

Creates an interactive Knowledge Database on
existing experience of changing behaviour
Develops criteria for assessing successful
projects
Identifies and refines effective techniques with
potential for transfer across sectors and to
other target groups
Tests the techniques further through 7 Pilot
Actions in partner regions. Are they
transferable?
Devises a set of practical tools for local
decision makers in authorities, organisations and
agencies working on public participation
initiatives

7
How?

Over 140 relevant projects collected from partner
regions and entered in Knowledge Base with a
focus on water, waste, energy and transport
www.changelabproject.org
A Technique Planner which interrogates the
Knowledge Base and suggests a mix of behaviour
change techniques which fit a specific target
group
7 Pilot Actions
a toolkit on behaviour change

8
ChangeLAB toolkit

Knowledge Base,Technique Planner, 7 Pilot Actions
and
Guidance for practitioners how to plan for
success timing, targeting, communication,
monitoring, evaluation, transferability and
follow-up, plus tips

9
Developing the Technique Planner

Initial research suggested four broad approaches
Penalty/reward (e.g. congestion charging, prizes
or awards)
Infrastructure (e.g. cycle tracks, water-saving
devices, car share schemes)
Education/awareness-raising (e.g. role models,
personal coaching, documentaries)
Social learning (e.g. eco-teams, learning by
doing)
From these four, we have identified nineteen
techniques

10
Techniques for changing behaviour

ChangeLABs Technique Planner uses 19
techniques for behaviour change and helps you
match these to your target group.
Laws and Regulations, Permits, Threat of
Enforcement, Taxes, Agreements, Demonstrations,
Subsidies, Incentives, Group Learning,
Participation, Courses/Training, Personal Advice,
Information, Labelling, Promotion,
Comparisons/Benchmarks, Competition,
Organisational Provision, Infrastructure
Provision

11
ChangeLAB Pilots

Surrey water saturation project with a primary
school and its community on evidence of changes
in behaviour on water use
Sykies composting project involving 600
citizens
REC Estonia children from 42 schools
participating in a week-long sustainable
transport to school project
Liguria three six hours workshops for 110
building engineers on sustainable heating systems
Hampshire working with a group of retired
people on energy and water saving activities with
financial benefits
Utrecht 250 questionnaires on water saving
circulated to local households in a new-build
area - with 60 follow up home visits
Solna an exercise supporting and encouraging
local authority staff to adopt sustainable travel
to work behaviour