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Business Management Learning and Teaching Approaches


Business Management Learning and Teaching Approaches Advice and Guidance for Practitioners National 5 Understanding Business Customer Satisfaction 4 Learners ... – PowerPoint PPT presentation

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Title: Business Management Learning and Teaching Approaches

Business Management Learning and Teaching
Approaches Advice and Guidance for Practitioners
  • National 5
  • Understanding Business

Understanding Business
The potential suggested learning and teaching
approaches that follow present the opportunity to
explore the following topics in more depth in
order to reinforce knowledge and understanding of
this unit of study.
  • Business activities
  • Customer satisfaction
  • Business objectives
  • Business stakeholders
  • External/internal factors affecting businesses
  • Wealth creation
  • Corporate social responsibility and ethics
  • Business in society

For most activities, a range of working methods
and presentation media are left to
practitioner/learner choice. Use of ICT for some
activities is recommended and web research will
be an integral part of several suggested
approaches. These suggested learner approaches
can be adapted to suit the needs of practitioners.
Starting Up
  • Young people may consider three options for their
    future further education, employment or
  • The often-forgotten fourth option is one we can
    examine here entrepreneurship, i.e. starting
    your own business.
  • Learners could use the given definition of an
    entrepreneur and compare this to the information
    in the video clip. After watching the video of
    Jonathan Levie, discussion topics are suggested
    in the following slides for learners to further
    explore this topic.

What is an Entrepreneur?
Learners could use available resources to suggest
definitions and/or descriptions of an
entrepreneur. Key themes in the video could aid
their research i.e. Education, opportunist,
background, confidence, drive etc.
Hint Learners could use the Jonathan Levie
interview transcript to help them with the
discussion topics
Enterpreneurship - 1
  • Jonathan Levie outlines several skills and
    qualities he thinks are important in an
  • Learners could discuss whether they agree with
    this viewpoint and may create a group list of
    skills and qualities which they think would be
    important in an entrepreneur.
  • It may be useful for learners to distinguish what
    is a skill and what is a quality during
    their discussion.
  • Learners could be asked to consider whether they
    could be an entrepreneur or innovator now or in
    the future.

Enterpreneurship - 2
  • The video asks 'Why does Scotland need more
  • Jonathan Levie explains his opinion here how
    could this prompt learners to understand or
    explore where enterprise fits into Scotlands
    economy? How does innovation help Scotland to
  • The diagram given as exemplification in the
    Advice and Guidance Notes could be used either as
    a basis for their discussion or learners could
    produce their own diagram showing the connections
    between business and the different parts of
    Scotlands society affected by business

Enterpreneurship - 3
  • 'Being an entrepreneur isnt necessarily about
    risk taking'
  • The above quote from the video could be used
    for learner discussion or debate or to prompt
    individual responses from learners. In addition,
    learners could develop ideas on the range of
    risks that may be involved in starting their own
    business enterprise.
  • Could learners be guided to
  • consider
    personal risks, economical risks and
    social risks in this context?

Enterpreneurship 4 Mick Jackson An Inspiring
  • This film profiles the life and work of Mick
    Jackson, one of Scotland's most prominent and
    successful entrepreneurs.
  • It reviews Mick's ideas and beliefs about
    enterprise, marketing, leadership and social
    responsibility in business.
  • Mick describes the growth and success of two of
    his major enterprises - and the
    WildHearts Foundation, a charitable enterprise
    both demonstrating great innovation.
  • Learners could use the interview with the
    discussion topics worksheet which gives suggested
    topics for further research or discussion.

Entrepreneurship 5 To boldly go..
  • Entrepreneurs may do 1 of 2 things to start a
    business enterprise
  • Create a new product to fill a gap in the market
  • Improve an existing product in a new way
  • These video resources could be used to prompt
    learner discussion or research on local or famous
    entrepreneurs or businesses. There could be
    particular emphasis on Scottish based business or
    entrepreneurs to contextualise this learning to
    earlier discussion or investigation.
  • Learners could be guided in their research or
    discussion by the following questions
  • What inspired them? What risks did they run?
  • How did they raise the finance they needed?
  • Did they succeed quickly or suffer setbacks?

Use these hyperlinks for some inspiring stories
from around the world!
Entrepreneurship - 6
  • Jonathan Levie explains that while profit is
    important, his opinion is that other factors are
    also important to Scottish entrepreneurs, such as
    customer satisfaction, developing new products,
    and giving back to Scotland as their country
    and society.
  • The following approach suggests how learners
    could take account of these factors into account
    and is explained further in the next slide

  • Learners could be asked to identify a Scottish
    business (local or national) and examine their
    approach to
  • Profit
  • Customer Satisfaction
  • Innovation and Product Development
  • Social Responsibility
  • Further discussion or research by learners may
    investigate the impact each of these factors
    would have on the business, its local community,
    and Scotland as a whole.

So What IS an Entrepreneur?
  • This link provides a series of statements given
    by business owners about what they think an
    entrepreneur is.
  • Suggested approaches for this resource could be
  • Learners assembling their own ideas using key
    themes from the statements given.
  • Using the range of statements to allow learners
    to select the one they identify with most and
    justifying their choice.
  • Learners selecting one statement and applying it
    to an entrepreneur (local or well-known
    nationally) that they think it relevant to.

Education Scotland
Over to you
  • Its time to put thoughts into action.
  • The flow diagram provided shows a step-by-step
    approach to building an enterprise from an idea.
    This could be used to guide learners through the
    process of creating their own enterprise.
  • Learners could focus on creating a solution for
    an existing problem affecting their group,
    school, community or a global issue or could
    focus on filling a gap in a market with a new
  • Learners could work in several ways solo, groups
    or pairs according to their specific ideas.
  • The Business Plan could be used to help
    structure learners thoughts.

Business Planning
Use the hyperlink to build a Business Plan!
Role of Business in Society
  • What goes on in a business organisation?
  • What type of activities do businesses and other
    organisations do?
  • How does business contribute, and have an impact
    on, society?
  • Lets look at an example of a business
    organisation and explore how learners can
    investigate answers to the above questions

From small beginnings in 2003, Oban Chocolate Co
has grown steadily to become an established
business with a range of products, new premises
and increased number of employees. The beginning
and growth of the company is described here by
Helen McKechnie who set up the business with
husband Stuart both from Oban. They feel the
business is an inspiration to young people and
hope to open up more shops in the future.
Theory into Practice
  • Learners could be directed to earlier work on
    skills and qualities to describe an entrepreneur
    giving more relevance to this case study.
  • Learners could summarise their thoughts on the
    skills and qualities shown by the case study
    business owners perhaps being encouraged to use
    examples from the video to highlight their
  • This could be done using ICT through a Podcast,
    presentation software or similar.

Business Activity 1
  • Learners could use the case study to
  • Decide whether the featured business operates in
    the Primary, Secondary or Tertiary sectors of
  • Discuss whether this business operates in more
    than one sector
  • Discuss/research and suggest reasons why they may
    do this?

Business Activity 2
  • Learners could use the website for the
    business featured in the case study to
  • Summarise/discuss all of the activities that this
    business is involved in. This could be an oral
    summary or be produced in writing, as a
    presentation, or using a Podcast or video
  • For each activity learners could explain what
    sector of industry the business is operating in
    and how this activity benefits the business.

Oban Chocolate Co
Business Activity 3
  • Learners could research local businesses or
    business people that may be familiar to them
    using the following suggested methods
  • Interviews with businesses
  • Inviting a business to speak to the group
  • Internet Research
  • Local media articles on businesses
  • Personal knowledge/experience
  • Using the information they gain from this
    research, learners could compare how the local
    business was started with their own business plan
    created earlier what lessons could be learned
    from this real, local business?

The Aim of the Game Business Objectives 1
  • The following link could be used to give learners
    initial information on business objectives
  • Business Activity Objectives
  • Learners could be directed to discuss the
    information on Private Sector business objectives
    in relation to either
  • The case study business
  • A local or national business
  • Learners could produce their own diagram to
    illustrate their findings here.

The Aim of the Game Business Objectives 2
  • Learners could discuss whether business
    objectives in the Private Sector of the economy
    may be different from those in the Public and/or
    Voluntary Sectors.
  • One approach may be to Use the Internet to
    research a business from the Public Sector and
    one from the Third Sector and investigate the
    possible objectives of each.
  • Learners could then create a diagram or mind map
    of the objectives for each of the researched
  • A local focus could be applied to the businesses
    used in this approach as in previous research by

How does Business affect people? 1
  • Learners could be introduced to the topic of
    stakeholders using the following diagram which
    suggests three possible stakeholders of the case
    study business Oban Chocolate Co
  • Learners could use the diagram to investigate and
  • Who additional stakeholders may be
  • Why each stakeholder may have an interest in the
  • business, and
  • How they could influence the business


Scottish Government
Any Others?
How does Business affect people? 2
  • Learners could be focused on thinking about
    their own business idea or plan and considering
  • Who the stakeholders are
  • What influence they could have
  • What conflicts may arise
  • One approach could be to ask learners to
    create a stakeholder diagram for their own
    business idea perhaps using suitable ICT.

How does Business contribute to society? 1
  • Learners could be asked to watch the video case
    study and to consider what the business is
    contributing to different parts of society and
    what benefits may be seen by the economy,
    community and individual stakeholders.
  • Learners could relate this back to earlier
    discussion on how enterprise and business fits
    into Scotland at both local and national levels
    and how they might impact on society in
  • different ways.

Learners could also use the company web site to
help their research and/or discussion of findings.
How does Business contribute to society? 2
Creating Wealth
  • Learners could be asked to
  • Use the Internet and/or other resources to find a
    simple definition of Wealth Creation in
    business terms.
  • This could be a timed exercise perhaps allowing
    5 10 minutes to complete.
  • Tip Make sure learners understand their
  • definition and can explain it!

How does Business contribute to society? 3
Creating Wealth
  • Learners could be given an example of how wealth
    can be distributed from one business to the next
    perhaps using a familiar good to illustrate this
    idea e.g. a loaf of bread several suppliers
    will be able to sell goods to one another and so
    create turnover for their organisation.
  • Learners could be asked to produce a diagram
    which illustrates this distribution of wealth or
    wealth creation? Use a good or service that you
    are familiar with to do this.
  • An example of a diagram is provided in Advice and
    Guidance Notes for practitioners.

How does Society affect Business? 1
  • A suggested approach to introduce this area of
    study could be
  • Learners are asked to think of as many factors in
    society which may affect the case study business.
  • This could be a timed exercise allowing up to 10
    minutes for completion.
  • Learners could be asked to list the factors and
    how they may affect the business.

How does Society affect Business? 2
  • Learners could be asked to group their answers
    under main headings where they consider there to
    be similarities in factors.
  • Main headings could be established through
    discussion with the group as to the most common
    factors occurring between groups of learners e.g.
    financial, fashionable, legal, employment etc
  • Learners could then be asked to use Internet
    resources to research factors affecting Scottish
    business and compare these to their own findings.

Internal External Factors
  • Learners could be introduced to this topic by
    establishing through discussion the difference
    between Internal and External factors which
    affect the business
  • Learners could use the context of either their
    own business proposal, the case study business,
    or a business familiar to them to evaluate
  • Which factors they have identified are internal
    and which are external
  • How these factors could have an impact on a
  • How they could ensure the businesss success
    against these factors

Customer Satisfaction 1The Customer is King!
  • Customer Satisfaction isnt highlighted
    specifically in the Oban Chocolate video but
    this doesnt mean its not important to this
  • Learners could use the following approach to
    further explore the issue of Customer
  • Learners could work with a partner or in small
    groups and use the exemplified Customer
    Satisfaction exercise given in the support files

Customer Satisfaction 2
  • Following the previous slide, learners could
    discuss their results as a group and what key
    points have resulted from their work.
  • Examples of discussion points might be
  • Was it easy to suggest a response to the customer
    issue learners were given in the worksheet?
    Why/why not?
  • What effect could it have on the business if the
    customer was not satisfied with the response
  • Learners could then create a flow diagram to show
    the possible effects of poor customer care on the
    business an example of this is given in the
    Advice and Guidance notes.

Customer Satisfaction 3
  • Learners could use Internet resources to research
    a business familiar to them local or national
    and their approach to Customer Satisfaction to
    highlight the different priority given to this
    across business.
  • Learners could be guided using the following key
  • What facilities do they have to communicate with
    their customers, to receive complaints and
  • Do they have a Customer Care Policy or statement?
  • Learners could choose to summarise their findings
    either through discussion, presentation or using
    another appropriate media.

Customer Satisfaction 4
  • Learners could aim to further understand Customer
    Satisfaction in business through developing their
    own Customer Satisfaction Statement or policy.
  • This could be approached in several ways
  • Using the learners own business idea or
  • Using the case study business and the company web
    resource to help them do this
  • Selecting a local business familiar to learners
    and information available on this business
    perhaps supplementing with interviews or a
    representative from the business speaking with
    learners on this subject.

A link to a short Mission Statement is given to
help support learners.
Socially Responsible Business What does it mean?
  • Learners could undertake timed research to
    investigate what corporate social responsibility
  • This could support further discussion on
  • Examples of social responsibility in well-known
  • Examples from local business
  • How learners might apply this to their own
    business enterprise

ebay Business with a Conscience?
  • eBay has been named one of the world's most
    ethical companies in the Auctions category based
    on its ethics and compliance programs by the
    Ethisphere Institute, a think tank. Companies on
    the list in other categories include Best Buy
    Co., Zappos, UPS, Google, American Express, and
    Ford Motor Company, Wisconsin Energy Corporation
  • EcommerceBytes-NewsFlash, Number 2501 - March 17,
    2011 - ISSN 1539-5065

Learners could use the web resources at to find some useful information
to support the above article e.g. eBay Giving
Works and to further understand how this type of
activity may benefit the business.
And the Winner is
  • The video resource shows an interview with Bob
    Keiller named Entrepreneur of the Year in 2006.
    2007 and 2008
  • Bobs business, PSN, has approximately 8,500
    employees doing everything from high- level
    engineering consultancy to construction and
    maintenance for oil operators in more than 20
    countries around the world.
  • As well as his Entrepreneur of the Year
    successes, Bob has been awarded the National
    Business Awards corporate social responsibility
    award for Scotland in 2007
  • See the following slides for suggested approaches
    to using this resource.

Bob Keiller Suggested Learning and Teaching
Learners could be encouraged to bring together
their knowledge from across the Understanding
Business Unit to produce a short study of Bob
Keiller as a Scottish entrepreneur and to inform
and inspire potential entrepreneurs. Learners
could use the interview information and the PSN
website for further information to help with
their research. Wood Group PSN Learners could
use the following key areas within their
research Approach to Customer Care Business
Activities Business Objectives What is an
Entrepreneur Skills Qualities of an
Entrepreneur Why Scotland needs Entrepreneurs
Role of Business in Society Wealth Creation
Entrepreneurial Exchange
Using the Internet, learners could investigate
the resources above to discover what each
organisation offers and how they operate. One
approach may be to ask learners to demonstrate
how one or both resources will help support
entrepreneurial activity in Scotland/UK Learners
could also research the possible effectiveness of
these initiatives and what they could contribute
to Scotlands entrepreneurial future.
Over to You.
  • Learners could use the Entrepreneurs Forum
    website to view a range of interviews with
    entrepreneurs. This resource could be used to
    ask learners
  • Which entrepreneur inspires them and why?
  • Learners could produce their own summary of why
    they find this entrepreneur inspirational and
    what helpful advice they may give to Scotlands
    future entrepreneurs.
  • This summary could be created to be oral, written
    or presented electronically.
  • Entrepreneurs Forum