What is KINECT?

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What is KINECT?

• You are the controller

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• http//www.youtube.com/watch?vp2qlHoxPioM

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What is KINECT?
Technology we are speaking about Similar Technologies
Wii
Playstation Move
Xbox 360 Kinect Dance Dance Revolution
Rock Band
Guitar Hero
Dj Hero
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Why KINECT?

• Full Body Gaming
• Controller Free
• Motion Sensor

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How it Works

• The camera captures the movement of the player
  and makes the avatar do the same movement

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Why KINECT?

• Use your voice
• Voice Sensor
• Just say Xbox to activate voice command
• No remote required

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Why KINECT?

• Its all about you
• Wave your hand and activate the sensor
• Face Recognition
• Built in Memory

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Why KINECT?

• Something for everyone
• Advanced Parental Controls
• Gaming Experience thats safe
• Secure and FUN for everyone!

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Special Features

• Automatically adjusts your hearing aid
• No more changing settings in your hearing aid

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Fast and Easy to Use

• Fast and easy to use
• Connect kinect to 360 and turn it on
• Choose settings
• Brief tutorial

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• http//www.xbox.com/en-US/Kinect

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Entertainment became amazing

• Automatic connection to Internet
• Access to the hottest newly-released and upcoming
  games
• TV is more amazing with KINECT
• HBO, ESPN, huluplus, xfinity, netflix, veriozon
  fios
• You Say It. Xbox Finds It

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The KINECT effect How the world is using KINECT

• http//www.xbox.com/en-US/Kinect/Kinect-Effect

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How the world is using Kinect

• Therapists are integrating Kinects full body
  play into their therapy sessions
• rehabilitation therapists are making Kinect an
  important part of the rehabilitation process for
  stroke and other brain injury patients
• using Kinect technology in an operating room in
  Spain to help doctors navigate MRIs and CAT scans
  with a wave of their hand. If approved by
  national government agencies, who knows what
  benefits this could bring?

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• http//www.xbox.com/en-US/Kinect/Kinect-Effect

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How Kinect Appeared in Market

• Kinect was launched in 2010
• Marketing budget of 500 million
• Microsoft sarted marketing campaign 18 months
  earlier with the help of Steven Spielberg

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• Micrsoft partnered with more than 7,000 reatilers
  worldwide
• Massive Marketing
• Kinect Accelarator???

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Sales

• Guiness World Records Fastest selling electronic
  device
• 1 mln sales within the first 10 days after
  release
• 133,333 units per day
• eight million units in its first 60 days

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Kinect Future?

• Kinect Avatar?
• What is Next?