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Bellevue University Marketing Management

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Title: Bellevue University Marketing Management


1
VALMONT WIND ENERGY, INC. MODULAR TOWER SYSTEMS
2
Presentation Overview
  • Bigger Machines
  • Modular Tower Systems (MTS)
  • Transportation Restrictions
  • Flexible site Management
  • Standardized Transportation Loads
  • Cost Benefits and Comparisons

3
Is BIGGER always better?
  • Larger wind turbines
  • 2.5 MW 3 MW w/ 100 meter rotors
  • Larger Tower
  • 70 100 meters
  • 100 200 tons
  • Larger Trucks
  • Custom heavy haul trailers

4
Is BIGGER always better? (Cont.)
  • Larger Cranes
  • 400 600 ton crawlers with 400 booms
  • This all equals more efficient turbines
  • But also
  • More expensive transportation and installation

5
Tower Transportation today
  • Over length 85
  • Over width 14
  • Over height 14
  • Over weight 115,000 lbs
  • Painted surfaces prone to scratch RUST
  • Tower is often an afterthought by the turbine
    manufactures

Base section 80m tower
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TRANSPORTATION
  • Conventional 80m Tower
  • Over Length / Over Width / Over Height / Over
    Weight
  • Cost 60-80K for 500 Miles Transportation
  • MTS
  • Ships Via Standard Flatbed Trailers
  • Cost Savings on Freight 50-70

8
MTS Modular Tower Systems
  • Broad Market Application
  • Mimics Industry Standard Tapered Design
  • Increased Bottom Diameter Options
  • Conventional Crane Installation
  • Low Freight Costs
  • Multiple Coating Options
  • Simple, Low-Labor Content

9
MTS PRIMARY COMPONENTS
PETAL
FRICTION PLATE
T-FLANGES
TRANSITION CASTING
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PETALS
  • Allows For Very Large Diameters
  • Enables Increased Tower Heights
  • Opportunity To Use Lower Strength Steel (A-36)
  • Dependent Upon Use Of Bolted Connections
  • Can Be Galvanized
  • Thickness Range 3/8-1 For Towers Up To
    2.5MW/80m

11
FRICTION PLATES
  • Bolted Friction Connection
  • Excellent Fatigue Characteristics
  • Commonly Used in Bridge Construction World Wide
  • Allows for Complete Installation from Inside the
    Tower

12
T-FLANGES
  • Segmented Base Flange Design
  • Addresses Freight Field Installation Objectives
  • Standard Anchor Bolt Connection to Foundation
  • Friction Plate Connection to Tower

13
TRANSITION CASTING
  • Cast Design
  • Solves Geometry Transition Issues
  • Mates Seamlessly with Turbine Base Flange
  • Most Technically Complex Component of MTS Design

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WIND ENERGY
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WIND ENERGY
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Hub height 65 meters Weight 220.000
lbs Sections 4 Petals per section 4 Standard
trucks 7 First installation December 2nd 2005
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Competitive Advantages
  • Standard transportation to site
  • 70,000 vs. 16,000 (500 miles)
  • Site assembly
  • Less than 9,000 per tower
  • Tower price FOB factory
  • Same or lower than conventional

36
Competitive Advantages (Cont.)
  • Tower Installation
  • 4 sections vs. 3 sections
  • Savings are site dependent
  • Faster lead time than conventional towers
  • Working closely with Developers and Manufactures
    to optimize savings.

37
Recent Market Trends
  • Surging fossil fuel prices put alternatives in
    the spotlight
  • With low volatility, wind is becoming interesting
    to large utilities
  • Disruption of the U.S. oil production as a result
    of Hurricane Katrina and Rita has put upward
    pressure on the oil prices

38
Recent Market Trends (Cont.)
  • Elevated natural gas price and high volatility
    plus political initiatives, should spur broader
    interest for alternative energy among U.S.
    utilities.
  • Wind is currently the lowest cost alternative
  • Declining interest rates will improve wind energy
    competitiveness further.

39
THANK YOU!
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