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Newest approach for Successful Travel Marketing and Overview of Ensemble Travel TM Formerly known as GIANTS Ensemble Travel is an international organization of more ... – PowerPoint PPT presentation

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Title: Newest approach for

Welcome to the
  • Newest approach for
  • Successful Travel Marketing
  • and

Overview of Ensemble Travel TM
  • Formerly known as GIANTS
  • Ensemble Travel is an international organization
    of more than 1,400 travel agencies in the U.S.
    and Canada.
  • Ensemble has 15 of the market in Canada - the
    largest travel organization north of the border
  • The Ensemble Travel membership serves a wide
    variety of leisure travel clients - retail
    agencies, online companies, and home agent

Overview of Ensemble TravelTM
  • International scope U.S. and Canada strengths
  • Large organization economies of scale
  • "Personal organization" for members
  • Only true, national member-owned organization
  • NOT-for-Profit status of Ensemble benefits
  • We work for our members, not for our bottom line

Overview of Ensemble TravelTM
  • Key benefits
  • Flexible, proven marketing programs with great
  • Technology solutions includes web sites for
    members and members' clients
  • Great preferred supplier partners that truly help
    you sell
  • Training, networking, education
  • Members have a say in their future !

Summary Product Development
  • Rich family of exclusive products for ATC agents
  • Exclusive cruise programs up to 1000 special
    cruises at any point in time
  • Hosted cruises 350/year
  • Special amenities included
  • Amenity cruises 500/year
  • Special cruise programs 100/year (i.e. RCI,
  • Group dates on HAL, Princess, Seabourn, Windstar
  • Sales, last-minute exclusives, etc.

Summary Product Development
  • Use these for pre- and post-stays for cruises or
    tours ...
  • Ensemble Hotel Resort Collection
  • 200 worldwide deluxe properties - with exclusive
    amenities for your clients
  • Private Label Villas Vacation Homes
  • Hundreds of choices
  • 25 Ensemble On Location Specialists - growing!
  • Destination specialists

Major Benefits of Membership
  • Best value Marketing program available from any
  • "Virtuoso" quality mailings available to you
  • At a fraction of the cost
  • Up to 15 mailings during each year
  • all for potentially as little as 3.00 per client
    for the entire year
  • Database Intelligence helps ensure your clients
    get appropriate mailings
  • Don't know much about your client?
  • Would you like to know what appeals most to your
  • Cohorts applies "purchasing behavior" comparisons
    to your clients

Major Benefits of Membership
  • Training
  • WebEx 30 per year (key suppliers and important
    Ensemble programs)
  • ATC conference calls
  • Ensemble training materials on your ATC agent's
  • Ensemble Frontline Forums (Regionals) in Q1 -
    west, mid-west, and east
  • Ensemble Front Line Agent Trainings
  • Tentative 20-30 city-wide training in December
    on 2006 products programs for front line agents
  • Annual International Conference
  • in Anaheim this October

Major Benefits of Membership
  • Technology
  • New user-friendly, content-rich extranet site
    (for ATC agents) that has details about all
    Ensemble programs
  • Rich content site with 1000 offers is available
    for your own E-suites site provided by ATC

Preferred CRUISE Suppliers
  • Celebrity Cruises
  • Clipper Cruise Line
  • Crystal Cruises
  • Cunard Line
  • Disney Cruise Line
  • Holland America Line
  • Norwegian Cruise Line
  • Oceania Cruises
  • Orient Cruise Line
  • Princess Cruises
  • Radisson Seven Seas
  • Royal Caribbean Intl
  • Seabourn Cruise Line
  • SeaDream Yacht Club
  • Silversea Cruises
  • Star Clippers
  • Uniworld
  • Viking River Cruises
  • Windstar

Preferred LAND Suppliers
  • Abercrombie Kent
  • African Travel
  • American Orient Express
  • Brewster
  • Classic Custom Vacations
  • Club Med
  • General Tours/TBI Tours
  • Globus/Cosmos
  • GOGO Worldwide Vacations
  • Intrav/Clipper Lines
  • Pacific Delight
  • Qantas Vacations
  • Rail Europe Group (Avanti, DER, Rail Europe)
  • Runaway Tours
  • Sports Empire
  • Swain
  • Tauck World Discovery
  • Travel Bound

Back by Popular Demand
  • Printed Preferred Supplier Guide
  • Has Suppliers-At-A-Glance info
  • All supplier info is on our Ensemble extranet
    site (which is linked onto ATC's site)
  • Or purchase these books through ATC at 4.50

The Ensemble Travel Cruise Program A Critical
Component of YOURLeisure Travel Sales
  • What is the Ensemble cruise program
  • Core components
  • How to include it in your marketing strategy
  • How to book it

Ensemble Travel Cruise Program
  • Comprehensive program of cruise departures
  • Negotiated at Ensemble Travel headquarters
  • Contracted at Ensemble Travel headquarters
  • Open to all marketing member agencies with no
    upfront deposit required
  • All include added-value benefit(s) for your

Cruise Product Mix
  • Includes a mix of
  • Luxury cruises
  • Premium cruises
  • Mass-market cruises
  • Worldwide itineraries/destinations

Cruise Program Destination Mix
  • Europe 27
  • Caribbean 17
  • Alaska 15
  • South Pacific 10
  • Panama Canal 7
  • Asia 5
  • River Cruises 5
  • South America 3
  • Mexico 3
  • Other 7

  • During the year -- approximately how many
    Ensemble Travel value-added cruises are available
    for you to sell?
  • 1. 2000
  • 2. 400
  • 3. 50
  • 4. 900

  • The Ensemble Travel Cruise Program provides
    exclusive selling opportunities on more than 900
    sailings throughout the year, with competitive
    pricing added value for both independent
    group clients.
  • The key to your success is to make it
  • the foundation of your marketing plan
  • and to use it as Your Selling Advantage!

Cruise Program Core Components
  • Ensemble Hosted Cruises
  • Ensemble Amenity Cruises
  • Ensemble Special Price/Commission Programs
  • Opportunistic Promotional Cruises

Cruise Program Partners
LUXURY Hosted Cruises Amenity Cruises Special Cruise Program Group Rates Earn TC of 2005 Exclusive Departures
Crystal 76
Cunard 30
RSSC 141
Seabourn 31
Silversea 49
Windstar 40
Celebrity 100
Princess 193
RCI 100
Client Benefits of Hosted Cruises
  • Services of Ensemble Travel onboard Host
  • Host represents each individual Ensemble Travel
    agent with clients onboard
  • These are Ensemble Travel agency owners
  • All sign non-solicitation waiver
  • Welcome letter personalized on behalf of booking
    agent, delivered to guest cabin
  • Personal phone call introduction from host
  • Invitation to private cocktail party

Client Benefits of Hosted Cruises (cont.)
  • Complimentary ENSEMBLE Experience shore event
  • Custom-designed shore excursion presented
    as a gift from you
  • Emphasis on up-close personal cultural
  • Takes place in one port during the cruise
  • Private-labeled with a value of 75 - 350 per
  • Handled through well-respected independent tour

Hosted Cruise Client Testimonials
  • Crystal Symphony, Jul 7, 2002, St. Petersburg
    Yusupov Palace Gala Evening
  • "The dinner/concert at the Palace was fantastic.
    It far exceeded my expectations. Every part of
    the evening was outstanding. Don't change it."
  • "Fabulous! One of the best events I've ever been
    to while on vacation!"
  • Queen Elizabeth 2, Feb 14, 2004, Melbourne
    A Day on a Private Homestead
  • "How do you describe a perfect day? The
    experience proved fascinating. The
    hospitality...was so spectacular, it can never
    pass from our memories. I feel we really visited
    Australia in a way few tourists do."

Client Benefits of Amenity Cruises
  • Added-value amenity on every departure
  • Shipboard credits
  • Pre-paid gratuities
  • Spa credits
  • Gift items

Hosted Amenity Cruise Program Benefits for You
  • Amenities positioned as gifts from you
  • Utilize lead time for promoting selling
  • Use amenities as tools to close the sale for one
    booking or multiple bookings
  • Convince friends to join your clients!
  • You can earn your own tour conductor without
    setting up your own group
  • Group rate pricing with some cruise lines

Ensemble Travel Special Cruise Programs
  • Holland America exclusive products in 2005
  • 7 Rotterdam Panama Canal cruises in Q1 2
  • All featured
  • Group pricing (35-40 or more off)
  • 17 commission at booking
  • 1 for 12 tour conductor
  • 50 per person shipboard credit

Ensemble Travel Special Cruise Programs
  • Holland America NEW exclusive products in 2005
  • 12 Volendam 10 Veendam Alaska cruises
  • 12 Volendam Alaska cruise-tours (tour 3)
  • 6 Rotterdam 5 Westerdam Europe cruises
  • 5 Zaandam fall Panama Canal cruises
  • All feature
  • Group pricing
  • 16 commission at booking
  • 1 for 10/12 tour conductor
  • Complimentary bottle of wine
  • Must be booked with applicable group number

Ensemble Travel Special Cruise Programs
  • RCI Celebrity EZN program in 2005
  • RCI 40 sailings (plus 14 in 2006)
  • Celebrity 40 sailings (plus 5 in 2006)
  • All feature
  • Locked in group pricing, no upfront deposit
  • Valid to 60 days prior
  • Opportunity to earn individual tour conductors
  • Must be booked with EZN code

Ensemble Travel Special Cruise Programs
  • RCI 2-category upgrade program in 2005
  • 25-50 sailings in each quarter of 2005
  • Must book 2 quarters previous to sail date
  • Upgrade assigned within same accommodation type
  • Based on availability
  • No code necessary
  • 1st quarter dates (06) to be announced with an
    July 1 - September 30 booking window

Opportunistic Promotional Cruises
  • Limited-time offers with booking windows
  • Usually rate/offer driven featuring strong
    savings message call to action
  • Often timed around direct mail catalog, campaigns
    or target mailings
  • All cruise partners participate throughout the
  • Examples
  • Oceania Caribbean mailing with Tiffany gift
    certificate as added-value amenity
  • SeaDream catalog offers with shipboard credits
  • RCI consumer e-mail with special gift

Ensemble Travel Cruise Program Your
  • Familiarize yourself with all programs
  • Extranet
  • Located on
  • Cruise details display
  • Cruise calendar display

  • For another Starbucks 10 card ...
  • Name the 4 types of
  • cruise programs that are included in the
    Ensemble Travel Cruise Program

We'll "spill the beans" here ...
  • The CORRECT answer is
  • Ensemble Hosted Cruises
  • Ensemble Amenity Cruises
  • Ensemble Special Price/Commission Programs
  • Opportunistic Promotional Cruises

Ensemble Travel Extranet Cruise Search
Cruise Calendar
Find this on
  • Be sure to sign up for your Ensemble user name
    and password ... through ATC

Updated Offer Details Page (1 of 2) - Consumer
Updated Offer Details Page (2 of 2) - Agent View
New Cruise Calendar
Ensemble Travel Cruise Program Your
  • Tell your clients about benefits they will
    receive tell them why!
  • ATC is a member of a strong organization of
    professional agencies with the buying power to
    offer the best programs
  • Follow booking instructions
  • You must enroll your clients for the
    complimentary Ensemble Experience let them know
    about it
  • You must submit the appropriate redemption forms
    for designated gift items
  • You must book against the correct booking

Using Marketing the Cruise Programs
  • Understand the value proposition how to
    present it to clients
  • Use the cruise search as
    your first point of reference
  • Position amenities for maximum recognition
  • Our gift to you
  • Provided with our compliments to thank you for
    your business ...
  • ... "and to tell your friends"

Using Marketing the Cruise Programs
  • Participate in an Ensemble Travel marketing plan
    maintain a healthy database
  • Opportunity for inclusion in target mailings,
    often with a time-sensitive added benefit
  • Opportunity for prospecting for new customers

Using Marketing the Cruise Programs
  • Steer your small affinity groups toward hosted
  • Wont need to set up own group space
  • May even earn tour conductor
  • Steer singles toward hosted cruises
  • Can play up comfort level camaraderie
  • Understand the value proposition.
  • Make sure your clients are aware of the
    amenities they receive by
  • booking with you.

Booking 2005 Hosted Amenity Cruises
Supplier Crystal Cruises
Type of Rate Retail Offers
Hosted Cruises Yes, World Cruise, plus 40 designated cruises
Booking Code? Yes, G304 must be used to identify you as eligible for Ensemble Experience pre-paid gratuities
Forms? Yes, required for Ensemble Experience sign-up
Amenity Cruises Yes, all non-value collection cruises
Booking Code? Yes, G303 must be used to identify you as eligible for pre-paid gratuities
Forms? No, pre-paid gratuities automatically applied to booking
Hold own Group Space get Ensemble amenities? No, cannot receive Ensemble Travel amenities for bookings in your own separate group
Earn TC? ONLY for bookings in Ensemble Travel group G303, G304
Combine w/Promos? Some, when designated by supplier (never with special fare codes GHAK, GHCB GHMX)
Earn Higher Commission? No, standard commissions apply for 2005
Notes Forms must be submitted to Ensemble Travel HDQ in order for your clients to be included in the Ensemble Experience
Ensemble Travel Cruise Program in a Nutshell
  • The Ensemble Travel Cruise Program was created to
    provide you with Exclusive Selling Opportunities
    that will set you apart from your competition in
    the eyes of your clients ... And will keep them
    coming back to you.

ENSEMBLETM On LocationYour In-Destination
Why do we have these suppliers?
  • Ensemble On Location specialists gives you
    an opportunity to
  • Differentiate yourself from the competition by
    packaging an enriched vacation experience
  • Positions you as an "expert" who can provide
    specialized experiences not easily found via
    other channels
  • Create exceptional vacation experiences for
    clients to create loyalty retention
  • Puts focus on the value of experience vs. price
  • Earn additional on every booking you can

.. The best part..
It's easy!
  • The experts do all the work
  • You look like a hero
  • Net rates or commission rates - your choice

Destinations to Date
  • North America
  • Alaska
  • Canada
  • New York
  • Africa Asia
  • Africa
  • India
  • Israel
  • Thailand
  • Cambodia
  • Viet Nam
  • Burma
  • Worldwide
  • Fishing International
  • International Port Services
  • Caribbean Mexico
  • St. Lucia
  • Jamaica
  • Mexico
  • Europe
  • The UK
  • Ireland
  • France
  • Benelux
  • Italy
  • Spain Portugal
  • Greece
  • Russia

Alaska UnusualAlaska Pacific Northwest
specialists Flying safaris into Alaska's back
country Fly fishing tripsFishing lodges (two
in Hotel Collection!)Yacht chartersInns homes
on San Juan IslandsPrivate cruise ship
excursionsEntrée CanadaCustomized land
vacations across CanadaCan do rail, activities,
ski, golf, wilderness vacationsWill make dining
spa reservationsPrivate sight seeing trips
Discover New York with Kitt Garrett150 private
ways to explore New York, transfers, hotel
reservations, dinner cruises, helicopter tours in
a single itinerary packaged for your clientsPlus
children spouse packages art, culture,
theater, history, shopping
What do they offer?
What do they offer?
  • St. Lucia - Barefoot Holidays
  • Weddings honeymoons
  • Turtle watching, casino trips, scuba
    snorkeling, sunset cruises
  • Excursions to Barbados or Antigua
  • Destination management incentive
    groupsJamaica- Glamour ToursWeddings -
    marriage license, church
  • Event tickets - fishing tournaments, music, golf,
  • Excursions - waterfalls, rum distilleries,
  • History - great house plantation tours
  • Airport meet greet private transportation

Mexico - Expomarketing Airport meet greet
transfers with bilingual drivers, Sightseeing
tours excursions Incentives meetings
What do they offer?
  • UK - Noteworthy Events
  • Highly custom-designed programs excursions
  • FIT small groups corporate or incentive groups
  • Spouse tours, art tours, castle visits, golf
  • Access to exclusive venues events
  • Elegant Ireland
  • Access to homes gardens not open to the general
  • Castle rentals
  • Incentive, corporate events
  • Garden, art, golf (including tee time
    reservations at world-renowned courses) or other
    special interest groups.
  • Paris French Riviera - First Limousine
  • Chauffeur driven services with bilingual
  • ITB Amsterdam
  • Destination management services for tailor-made
    arrangements in Holland, Belgium Luxembourg.

What do they offer?
  • Sophisticated Italy
  • Customized FIT itinerary planning
  • Private car services Italian peninsula Sicily
  • Shore excursions
  • Excursions activities cooking classes, art
    architecture, shopping, food/wine, Carnivale in
    Venice, the Palio in Siena, the Monza Grand Prix
  • Made for Spain
  • Highly-personalized service for sophisticated for
  • Excursions tours shopping, architecture,
    food/wine, walking, biking
  • Spanish Flamenco lessons
  • Shore excursions
  • Access to Spanish people
  • Special email address ensemble_at_madeforspain
  • Spain Portugal - Valesa Cultural Services
  • Access to unusual venues, private art collections
  • Special interest educational tours art, wine,
    architecture, gardens
  • Excursions Balearic Islands, UNESCO sites
  • Shore excursions

What do they offer?
  • Greece A La Carte
  • Transfers private tours
  • Tour series groups special interested tours
  • Incentive groups
  • Russia - Esperance Travel Agency
  • Luxurious transportation
  • Private shore excursions
  • Special interest tours, private entrances to
    palaces museums
  • South Africa - Travel Beyond
  • Wilderness safaris, game lodges camps in Kenya,
    Tanzania, Botswana, Malawi, Namibia, Zimbabwe,
    Zambia South Africa
  • Will tailor services for any budget
  • India - Zutshi Travel Services
  • Tailor-made itineraries throughout India
  • Excursions to Sri Lanka, Agra Taj Mahal,
    Jaipur, etc.

What do they offer?
  • Asia Desk
  • Customized FITs for SE Asia
  • Emphasis on cultural experiences
  • Thailand, Burma, Viet Nam
  • Cambodia, Laos, Bali
  • Fishing International
  • World-wide fishing experts
  • All-inclusive tours
  • International Port Services
  • World-wide luggage pick up delivery service to
    hotels or cruise lines

The 2005 ENSEMBLEHotel Resort Collection
With Benefits Just for You!
  • Worldwide collection of over 200 4- 5-star
  • Value-added benefits for your clients....from
  • Competitive hotel rates
  • Perfect for
  • Pre/Post cruise stays
  • Booking properties not offered by our wholesalers
  • Weekend getaways
  • Special occasions
  • Extensions to business trips

Benefits that are FREE to your clients
  • The Ensemble Exclusive
  • Featuring amenities such as
  • Daily breakfast
  • Afternoon tea
  • Spa or resort credits
  • As available
  • Upgraded room at check-in
  • Early check-in
  • Late check-out
  • Our collective strength benefits you.
  • The more you support our preferred hotel
    relationships, the more we are able to negotiate
    better amenities on your behalf

most importantly...
Your Clients Are Recognized as VIPs
Tips for booking hotels
  • Hotels may be contacted by phone or email
  • View hotel info on their websites
  • Use alternate booking instructions (phone/fax)
    from the Ensemble extranet web site page
  • Be sure to identify yourself as an Ensemble
    Travel member agent when making a reservation!
  • This will ensure that your client receives the
    appropriate ENSEMBLE Exclusive

The Directory
  • All of these properties are online on the
    Ensemble Travel agents website
  • You have the opportunity to purchase copies at
    3.50 each, plus shipping handling, for your
    own distribution to clients

The Future
  • Increased usage of this program with each every
    hotel must be shown
  • To retain support of the participating hotels
  • To grow the number of hotels
  • To improve upgrade the exclusive amenities

(No Transcript)
Why a Villa Vacation Home Product?
  • Provide a central, worldwide resource for this
    lucrative product
  • Creative lucrative options designed to strengthen
    agent/client relationships

Ensemble Exclusives
  • A 100-minute prepaid international telephone
  • Valued at 50
  • Very useful in a villa with restricted phone line
  • "Concierge" service available with every
  • Personalized meet greet
  • Premium car rentals limousine service
  • Private villa chef
  • Arrival provisioning
  • Nanny service
  • Golf tee times
  • Dinner reservations at top restaurants
  • Custom excursions more

How to find the Villa information
  • Villa tab
  • Member-only Extranet
  • This link is also on
  • Ensemble Travel consumer merchandising site
  • Your agency's Client Site (provided as part of
    ATC's E-suites

How to make a booking
  • Call any of the villa reservation specialists at
    the dedicated Ensemble Travel toll free line
  • 888-305-1152
  • The line is answered "Ensemble Villas Vacation
  • You are really reaching Villas of Distinction, a
    company owned by Creative Leisure
  • Always identify yourself as an Ensemble Travel
  • A 3 handling fee is added if a credit card is
  • We suggest you include this in a client service
  • For agency checks there is no charge

  • Villas
  • For the majority of the villas 12 commission
  • Can vary upward depending on the exact villa
  • Other services
  • Air Component (tour operator fares) 12
  • Published Fares (UA Alaska Airlines) 10
  • Published Fares (other airlines) up to 5
  • Hawaii Pre-Booked Activities 10
  • Car Rental 12

  • What are the 2 Ensemble Exclusives that are
    available with every ENSEMBLE Villas Vacation
    Homes booking ?

"Spill the Beans" answer
  • Did you win a trip to Starbucks?
  • Your answer should be
  • A 100-minute prepaid international telephone
  • "Concierge" service available with every

The Ensemble Travel Web Sites
3 key web tools for ATC agents
  • Agents Extranet
  • Client Sites
  • Passport Online E-Marketing Tool

Central source for Ensemble Travel information
Find this on
  • Be sure to sign up for your Ensemble user name
    and password ... through ATC

Extranet's Latest Updates
  • New Features
  • Improved Agent Detail Displays
  • New Cruise Calendar
  • Updated Offer Displays
  • Includes Excursion Descriptions
  • Online Customer Enrollment - Excursions
  • Hotel Search improved
  • Improved Organization of Agent News

Extranet Tour
  • Homepage
  • This Week's News
  • Time sensitive promotions announcements
  • Vacation Search
  • Cruise Land Vacations
  • Search by
  • Offer ID
  • Supplier
  • Ship
  • Embarkation Date
  • Destination
  • Special Interest

Extranet Tour (cont.)
  • Rewards Incentives
  • Extra commissions, client discounts, fam trips
  • Ensemble Central
  • Corporate News, Events Sales Aids (logos)
  • Corporate Staff Directories
  • Sales Marketing
  • Special Ensemble Supplier Campaigns

Extranet Tour (cont.)
  • Vacation Offers
  • Cruise Vacations
  • Quick Cruise Search
  • Ability to Search for Cruise Vacations
  • Vacation Details Booking Instructions
  • Cruise Calendar Search
  • Land Vacations
  • Quick Land Search

Extranet Tour (cont.)
  • On Location
  • Specialists "On Location" at vacation
    destinations who can see to your clients special
    or unique requests
  • Hotels
  • Amenity driven program consisting of 4 5 star
  • Hotel Search detailed booking instructions

Extranet Tour (cont.)
  • Villas
  • Resorts vacation homes for those who prefer
    something other than a traditional hotel
  • Ensemble extras include "Exclusive Concierge"
    services an exclusive gift
  • Suppliers
  • Online version of Supplier Guidebook
  • Time sensitive supplier specials
  • Supplier quick reference guide

New Cruise Calendar
Find this on
  • Be sure to sign up for your Ensemble user name
    and password ... through ATC

Ensemble Hosted Web Sites for ATC agents
  • Tools for marketing to your customers
  • Provided by ATC for your own E-suite site

Ensemble Hosted Web Sites for ATC agents
  • Your clients will be able to link directly to the
    ATC-branded Ensemble website via this link on
    your E-suites site

Addressing Your Needs...
Client Sites
  • Generates Sales Leads
  • Generates a Consumer Web Presence
  • 24/7 Selling Tool
  • Customize look to your identity with ATC
  • Channel to Promote your Agency Events
  • Generates Additional Sales Volume

Agency Benefits
  • Professional Site for Ensemble Travel Members
  • Client Access to Ensemble Exclusive Offers
  • Generates New Leads
  • Offer Content Provided by Ensemble Travel
  • Ensemble Offers maintained by Ensemble's
    dedicated staff.
  • Allows Agencies to Web Market their own Custom
  • Saves you time effort
  • Use as main site or link

New Features for "Client Sites"
  • Improved Offer Displays
  • Ship Supplier Search for Offers
  • Deck Plans for Cruise Ships

An additional tool for directing more traffic to
your E-suites Site
Passport Online
  • Thousands of leisure travel offers that
    supplement the Ensemble Exclusive offerings
  • VacationPORT - consumer view
  • VacationPORT - agent view
  • Quick Search
  • Marketing Tools
  • Create a new email
  • Previous Emails/Emails in Progress
  • Email Library
  • Your Offer Clipboard
  • Email Activity Summary

Create your own E-Marketing Emails
  • Find this on the Ensemble extranet which you can
    enter off of the link on the ATC extranet site

  • Tips to Sell By
  • The 2005 Ensemble Travel Marketing Program

2005 Ensemble Member Marketing Plan
  • Comprehensive plan for cruise tour
  • Includes direct marketing e-marketing tactics
    for major programs
  • Lifestyle coding via database segmentation
  • The potential for e-mail address collection
  • Target mailings to qualified clients

Goal 1 for Marketing
  • Give you the richness of PROGRAMS and flexibility
    you need to reach all types of clients in a
    year's time
  • "Make it easy for me!"
  • ... Wait till you see what you can mail out to
    your clients!

Goal 2
  • Increase the effectiveness reach of marketing
    mail pieces
  • Make the phones ring!
  • Ensemble will do its part, and you need to follow

Goal 3
  • Bring you new potential clients
  • Why?
  • Because if you're not growing, you're shrinking !
  • ... there is no such thing as "staying the same."

Savvy agents who understand marketing and who
use the program offered by Ensemble Travel ...
have achieved response liftsfrom 20 to 300
Ensemble Vacations Catalog
  • 2005 Sept 2006 January, May, September
  • Goals
  • Increase sales
  • Keeps your agency top-of-mind with your clients
  • Gives you a tool - at a very low cost - that

    reinforces your
    agency's image as one of the best
  • Exclusives set you apart from the competition

Provide Themed Campaigns
  • For instance, "Sun on Sale"
  • Comes out in October 2005
  • Increase late Q4 and Q1 bookings for next year
  • Direct mail piece
  • and/or Email

Themed Direct Mailers
  • February/March
  • Increase sales for Spring/Summer
  • Direct mail piece
  • You can purchase copies of these for clients at
    1.25 each (minimum of 50)
  • Email tie-ins

Continue the Success Stories 36 solo supplier
Upscale Luxury Newsletter
May Land/Cruise Oct Luxury Cruising Versions
for target COHORTS Vacation Influencer for
Upscale Clients 1 Family Friends 2
ENSEMBLE Hotel Resort Collection
  • Exclusive client benefits/amenities at 225
    hotels worldwide
  • But copies for your top clients

Weekly Emails Sent for your Customization
Ensemble sends out themed emails that you can
send to clients every two weeks All major
programs campaigns have a coordinating
email Ensemble sends this email to you directly
- then you can easily customize it from your
agency and send it out
Goal 4 "Spot On" Targeting of Your Clients
  • Targeting the right message to the right person
    increases the likelihood of a sale
  • People love to be recognized
  • Treat your customers like individuals
  • One-to-one marketing
  • Market to your clients by affinity group
  • Like-minded individuals like to travel
  • Build customer loyalty
  • "My travel agent knows who I am!!"
  • Make sure that you provide an accurate profile of
    each client you put in your mailing database

TIPS for Marketing - your own mailings
  • You may send marketing mailings to your clients
    through ATC for 1.00 a name (not customized for
    you, but with America's Travel Companies on it).
    Send in names to ATC before July 13th for this
    fall ... Or if you want it customized with your
    agency name address ...
  • You may send out your own customized mailings in
  • You will work directly with Ensemble and will
    need to fill out an application. The cost is 225
    (the database maintenance fee good for 12 months)
    plus 3.00 per client name you provide to
  • There is a minimum of 100 names needed in your
    database at this same 3 per year
  • Your total cost for 2006 with 100 names and your
    own personalization will be 525 - more names,
    add 3 per name

Is this a GOOD Deal ?
  • You are being offered an excellent price, thanks
    to ATC! If you were a small ARC-approved agency
    member of Ensemble, you would be required to
    provide a minimum of 500 names per year. This
    would require spending a minimum of 2,625 per
  • Is this a great value ? Definitely! We haven't
    found anyone yet who can create even one 16 page
    4-color mailing and mail it for as little as
    3.00 per client (at this number of copies)!

More TIPS for Marketing
  • Follow these next points for the various types of
    mailing pieces that Ensemble provides to build up
    your sales ...

Ensemble Vacations Catalog
TIPS 1. Catalog can be customized
to individual agent with only 100 names 2.
Choose 3 clients a day to call, look them up in
your db and suggest vacations that are of
particular interest to them 3. Send postcards
out in advance -- you should be receiving
2005 ENSEMBLE Vacations Jan / May / Sept Jan
Family Section May Holiday Vacations May
Sept Sweepstakes - snail mail to email
Rating the Results
  • September 27, 2004
  • My clients received their brochures on
    Friday, September 24. My first caller wanted to
    book two trips an AK to Egypt a Viking
    Cruise in China for a family of 4! ...
  • Todays call was for the QM2 we booked it
    for February!

Judy White Wilton Travel
36 Target Mailings
TIPS 1. Make sure you know what
has been sent who received it. 2. Follow up
with a phone call to key clients that receive
this mailing.
Target Mailing Sun On Sale Campaign
  • TIPS
  • Start collecting a list of potential clients for
    this piece now! 50 samples will be in your kit.
  • Follow mailer with a postcard one week later.
  • Order the whole Sun-on-Sale kit for just 99 and
    use it to follow up with clients like you never
    have before!
  • Direct Mail
  • Flyers
  • E-Flyers
  • Postcards
  • Posters
  • Press Release
  • Sales Guide

Target Mailing Luxury Piece
New Format in May October 2005 More
Editorial, Personalized "Newsletter"
TIPS 1. Order extra copies for key
clients for your own mailings 2. Advertise
this piece on your website 3. Use individual
articles on your website 4. You may order copies
of this to distribute to your clients at 2.00
each (minimum 50)
May October
ENSEMBLE Hotel Resort Collection
  • TIPS When to use
  • For pre- or post-trip
  • For business trip extension
  • For drive or getaway weekend
  • With FF tickets
  • TIPS How to use
  • 1. Order extra copies for key clients or to mail
  • 2. Advertise on your website
  • 3. Use as a thank you for client returning from a
  • 4. Cross sell leisure to corporate clients
  • Identify yourself as an Ensemble Travel member
  • Always request the amenity
  • Follow up reservation with an email or call to
    the contact

36 Target Mailings
TIPS 1. For next year, consider
doing your own customized mailings! 2. You will
work directly with us 3. pay a 225
database fee and have a minimum of 100 names - at
In Summary
  • Keep what works, but make it work harder
  • Profile customers to create more targeted direct
  • Grow email database
  • For those who prefer as a channel
  • To prospect new clients
  • Take advantage of your new consortium to increase
    your credibility as an expert travel professional
  • Be involved in your future!
  • Come to Ensemble's Conference!

  • for becoming a member of Ensemble
    Travel ...
  • We look forward to working with you in the rest
    of 2005 and beyond !

Invest in Your Success !