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Marketing Channels and Supply Chain Management

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Marketing Channels and Supply Chain Management 12 chapter Prepared by Deborah Baker Texas Christian University Learning Objectives Learning Objectives (continued ... – PowerPoint PPT presentation

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Title: Marketing Channels and Supply Chain Management


1
Marketing Channels and Supply Chain Management
12
chapter
Prepared by Deborah Baker Texas Christian
University
2
Learning Objectives
1. Explain what a marketing channel is and why
intermediaries are needed. 2. Define the types
of channel intermediaries and describe their
functions and activities.
12
chapter
3
Learning Objectives (continued)
3. Describe the channel structures for consumer
and business-to-business products and discuss
alternative channel arrangements. 4. Define
supply chain management and discuss its
benefits. 5. Discuss the issues that influence
channel strategy.
12
chapter
4
Learning Objectives (continued)
6. Explain channel leadership, conflict, and
partnering. 7. Describe the logistical
components of the supply chain. 8. Discuss the
concept of balancing logistics service and cost.
12
chapter
5
Learning Objectives (continued)
9. Discuss new technology and emerging trends in
supply chain management. 10. Discuss channels
and distribution decisions in global
markets. 11. Identify the special problems and
opportunities associated with distribution in
service organizations.
12
chapter
6
Learning Objective
1
Explain what a marketing channel is and why
intermediaries are needed.
7
Marketing Channels
1
8
Marketing Channel Functions
1
9
Specialization and Division of Labor
1
  • Provides economies of scale
  • Aids producers who lack resources to market
    directly
  • Builds good relationships with customers

10
Overcoming Discrepancies
1
11
Overcoming Discrepancies
1
12
Contact Efficiency
1
13
Learning Objective
2
Define the types of channel intermediaries and
describe their functions and activities.
14
Channel Intermediaries
2
15
Channel Intermediaries
2
16
Channel Functions Performed by Intermediaries
2
17
Logistics
2
The process of strategically managing the
efficient flow and storage of raw materials,
in-process inventory, and finished goods from
point of origin to point of consumption.
18
Learning Objective
3
Describe the channel structures for consumer and
business-to-business products and discuss
alternative channel arrangements.
19
Direct Channel
3
A distribution channel in which producers sell
directly to consumers.
20
Channels for Consumer Products
3
21
Channels for Business-to-Business Products
3
22
Alternative Channel Arrangements
3
23
Learning Objective
4
Define supply chain management and discuss its
benefits.
24
Supply Chain Management
4
A management system that coordinates and
integrates all of the activities performed by
supply chain members into a seamless process,
from the source to the point of consumption.
25
Supply Chain Management
4
Results of Supply Chain Management
Focus on Innovative Solutions
Competitive with focus on Customer Satisfaction
Synchronized Flow
Customer Value
26
Role of Supply Chain Management
4
27
Supply Chain Management Activities
4
28
Benefits of Supply Chain Management
4
29
Learning Objective
5
Discuss the issues that influence channel
strategy.
30
Channel Strategy Decisions
5
31
Market Factors
5
Market Factors That Affect Channel Choices
Geographic Location
32
Product Factors
5
33
Producer Factors
5
34
Levels of Distribution Intensity
5
35
Learning Objective
6
Explain channel leadership, conflict, and
partnering.
36
Managing Channel Relationships
6
37
Channel Power, Control, and Leadership
6
38
Channel Conflict
6
A clash of goals and methods between distribution
channel members.
39
Channel Partnering
6
The joint effort of all channel members to create
a supply chain that serves customers and creates
a competitive advantage.
40
Transaction- vs. Partnership-Based Firms
6
41
Learning Objective
7
Describe the logistical components of the supply
chain.
42
Integrated Logistical Components of the Supply
Chain
7
43
Sourcing and Procurement
7
44
Production Scheduling
7
45
Just-in-Time Manufacturing
7
A process that redefines and simplifies
manufacturing by reducing inventory levels and
delivering raw materials just when they are
needed on the production line.
JIT
46
Benefits of JIT
7
  • Reduces raw material inventories
  • Shortens lead times
  • Creates better supplier relationships
  • Reduces production and storeroom costs
  • Reduces paperwork

47
Electronic Data Interchange
7
Information technology that replaces paper
documents that accompany business transactions.
EDI
48
Inventory Control System
7
A method of developing and maintaining an
adequate assortment of materials or products to
meet a manufacturers or a customers demand.
49
Warehouse and Materials-Handling
7
50
Transportation
7
51
Criteria for Ranking Modes of Transportation
7
52
Learning Objective
8
Discuss the concept of balancing logistics
service and cost.
53
Logistics Service
8
Interrelated activities performed by a member of
the supply chain to ensure that the right product
is in the right place at the right time.
54
Logistical Competencies
8
  • Devise logistics service strategies as a means of
    competitive differentiation
  • Integrate members of supply chain to achieve
    operating excellence
  • Respond quickly to changing logistical
    requirements
  • Constantly monitor all aspects of the supply
    chain

55
Learning Objective
9
Discuss new technology and emerging trends in
supply chain management.
56
Trends in Supply Chain Management
9
Advanced Computer Technology
Trends Affecting the Logistics Industry
Outsourcing of Logistics Functions
Electronic Distribution
57
Learning Objective
10
Discuss channels and distribution decisions in
global markets.
58
Channels and Distribution Decisions for Global
Markets
10
59
Learning Objective
11
Identify the special problems and opportunities
associated with distribution in service
organizations.
60
Channels and Distribution Decisions for Services
11
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