Guardian Eyewitness App.

1
3 in 10 Guardian UK digital daily browsers access
our content via mobile devices.
297 YoY
m.guardian.co.uk
17,037,000
7 mins
m.guardian.co.uk users spend on average 7mins 23
sec per visit
23 secs
Guardian iPhone App.
19 YoY
225,000
17 pages
Guardian iPad App users consume on average 17
pages per visit
Guardian Android App.
206,000
14 times
Guardian iPhone App browsers visit the apps on
average 14times a month
Guardian Eyewitness App.
20 YoY
172,000
Guardian iPad App.
60 of Guardian Android App browsers use it
several times a day
60
140,000
45
Aged between 18-44
45k annual income
55
40 have a household income of 45K (vs. 26 UK
average)
81 of m.guardian.co.uk users are 18-44 years old
44
63
22
67
28
of guardian.co.uk users visit the site
during lunch time (12-2pm)
of Guardian iPad app users read it at breakfast (
6-8am)
of iPhone/Android app audience use the apps
whilst commuting (7-9am and 5-8pm)
of iPad app audience relaxes with the app during
prime time (6-10pm)
of m.guardian.co.uk browsers catch up on the news
before bed (9pm-midnight)
Sources Adobe Discover Apr 2012 comScore GSMA
Feb 2012