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Corporate Presentation

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Title: Corporate Presentation


1
Corporate Presentation
  • A.L.M.
  • Corporate Profile

2
A.L.M. Stands For
  • A lways
  • L eading in
  • M arketing Techniques

3
History
  • Formed in 1994
  • Traditional n initial role - support HQ BPR
    (Business Process Re-Engineering) customers on PR
  • Transform to full fledge marketing services in
    1997
  • Created full cybermarketing process in 1999
  • Independent n on-stop shop 4 customers

4
History
  • Jul 2000, Setup India Rep Office
  • Aug 2000, Setup Hong Kong Rep Office
  • Dec 2001, Setup Malaysia Rep Office
  • Dec 2001, Setup Thailand
  • 2003 Consolidation of manpower

5
What we do ...
  • We are not just a PR company.
  • We provide full fledge marketing support services
  • Companies can out-source the full marketing
    department or function to us.
  • We are also the only company in Asia Pacific that
    provides the full cybermarketing process (1998)

6
Company Positioning
  • Specialist in Cybermarketing/Consultancy
  • If we say, we provide marketing services, there
    are many competitors n more reputable with a rich
    history n track records
  • If we say we are an advertising agency. We are
    not accredited n much smaller than any
    international agency
  • If we say we are a pr agency. There too many
    pr agencies n in growing numbers .

7
Objective/Vision
  • Effective marketing is not about spending huge
    budget but selecting and investing the correct
    amount to achieve a desirable and realistic target

8
To Achieve Our Objective
  • Need to know and provide all the process or
    function for better control
  • Need to continuously source or provide the best
    marketing tool
  • Need to develop unique marketing techniques in
    order to stay ahead of competition

9
Therefore
  • A.L.M. services are unique
  • We are non-conventional as we believe that
    marketing means staying ahead, standing out
    from the crowd
  • There is no expensive or cheap quotes. We give a
    package that we feel will help your company
    achieve the objectives with respect to the
    revenue/profit
  • Our unique marketing programs are on the premium
    price range

10
Cybermarketing I
  • Probably the 1st to introduce the full
    cybermarketing process in Asia Pacific.
  • Worked with leading edge internet solutions
    developer like Content Management, One2One
    Marketing, Cookies, Search Engines
  • ALM had hands on experience by setting up our own
    website and using all marketing techniques with
    monitoring tools.
  • Combination of marketing techniques and
    technologies. It is not just internet advertising
    or a website
  • Most website will fail including ours. Read our
    story.

11
Cybermarketing II
  • 1 search engine submission Asia Pacific, US,
    Europe, manual or software
  • 2 site tuning for surfers, for search engines
  • 3 announcement press release
  • 4 announcement target email
  • 5 internet advertising specialised in search
    engines directories
  • 6 promotions
  • 7 keywords purchase
  • 8 co-branding business collaboration on the
    net
  • 9 content building editorial team to write
    articles for sites.
  • 10 web enhancement latest technologies on the
    net, portals.
  • 11 research - market/competition, log files.
  • 12 others not listed (top secret)

12
Public Relations
  • Headed by Andy Wee, ex-technical writer for IT
    articles, sales manual, product brochures
  • Created an innovative PR package where clients
    pay only when articles are published - first used
    by restaurant client in 1999
  • Copy-writing done by the pool of journalist from
    cybermarketing division located in Asia Pacific
  • Providing support to several media - research
    data, contributing articles from vendors,
    advisory role on positioning, searching for
    agents to expand circulation in AsiaPac
  • More interesting information on separate
    presentation

13
Events Management I
  • Most exhibitors only reap less than 40 of what
    can be achieved in the event
  • Have developed a proprietary technique in
    achieving up to 90 - Only company providing
    Lead Generation Programs (2000)
  • Successfully introduce the first in Singapore or
    even AsiaPac collaborative database program in
    NI in 99 with participants from Australia
    Singapore. Eg Vendor 1 share data with Vendor 2
    n therefore both benefits with more potential
    customers

14
Events Management II
  • Introduced a CRM program where visitors to the
    booth will be thank n reinforce with vendors
    message within 1 day after attending the show
  • The basic Lead Generation Services comes in a
    package which includes temp staff, training
    flyers etc which cost from 2.5k
  • For bigger booth, we recommend full package
    which will include consultancy services
  • More interesting information on separate
    presentation

15
Telemarketing
  • Extremely unique TM solutions
  • Only company that provides 3 category of service
    A, B n C depending on customers budget and
    needs
  • Supply of staff based on man-days instead of x
    number of staff(s) for 1 week, 2 week etc
  • Work from home concept
  • Our advantage able to supply 100 man in one day
    to complete all the calls without jamming the
    customers telephone lines

16
Advertising
  • We are not accredited and have no dedicate
    account servicing staff as we work with agencies.
  • Developed the world first online media planning
    site in 1997/8. Removed in end 1998 because the
    online program did not work with offline data
    files.
  • Currently provide support to some ad agencies on
    - editorial, web design/programming n fashion
    stylist.
  • Planning to develop a new media planning program
    which allows comparison between traditional new
    media, with media research data n bookings
    done online

17
Promotions
  • Continuously source for unique promo items
    through our trading company
  • Assisted in marketing CD Card when it was 1st
    introduce in Asia Pacific
  • Developing a total promotional package which
    includes interior designers/shop front designers,
    fashion stylist n even hair stylist

18
Marketing Research I
  • Sun Tze Art of War - Know Your Strengths, Know
    Your Enemy
  • Product Test Centre setup by HQ in 1997 to assist
    companies to better understand their products vs
    competition. n to plan their marketing strategy
    based on the product test results.
  • Ad design test can be done prior to campaign n ad
    test thereafter at marginal costing because of
    inter-company billing
  • Other services Product/brand positioning,
    general research etc

19
Marketing Research II
  • A.L.M. is able to access many research
    information
  • Eg 1) to market an recruitment site, there are
    research info on percentage of job seekers going
    online vs offline, most popular jobsite etc
  • Eg 2) to do ad design test, because of big
    database, could easily locate target group
    therefore save time, cost or possibly error in
    message (due to cultural difference)
  • Eg 3) especially for IT/Communication clients -
    have database of resellers/dealers

20
Target Marketing I
  • In-house database - traditional used for
    research, approx 6 mil
  • Due to increase in demand for de - other database
    marketing house was unable to supply
  • Expanded division n possibly setting up an office
    in Malaysia to support clients requirement
  • Purchase data from various sources in Asia
    Pacific
  • CRM, Relationship Database Marketing know how
    transfer from HQ
  • Target to have the biggest email database

21
Target Marketing II
  • Mode Total Database
  • Direct Electronic Mail (dem) 105,000,000
  • Direct Electronic Mail (dem) - Singapore 22,000
  • Direct Fax (df) 3,000,000
  • Direct Fax (df) - Singapore 60,000
  • Direct Mail (dm) 8,000,000
  • Direct Mail (dm) - Singapore companies 100,700
  • Static Distribution (sd) Depends on country
  • Mail Drop (md) Depends on country

22
Translation I
  • Translation can be extremely complicated n
    tedious
  • Level 1 - machine/software translation
  • Level 2 - local translation - technical/non
    technical
  • Level 3 local translation with country of
    origin staff
  • Level 4 - country of origin translation
  • Level 5 - copy-writing
  • Only A.L.M. provide total solutions

23
Translation II
  • Translation means - just converting one language
    to another
  • A translated copy is usually just grammatically
    correct
  • Copy-writing is needed to enhance the translated
    copy to add in the local flavour and style
  • Translator are usually not copy-writer
  • Copy-writing is another skill - a pr copy is
    different from a marketing copy
  • In addition, A.L.M package technology
    whenever possible
  • Sample

24
Training
  • Conduct one2one PR training session by ex-editor,
    ex-journalist
  • Conduct one2one marketing session by Andy Wee
  • In the process of developing standard PR courses
    and probably collaborate with online learning
    sites
  • Developed the AsiaPac 1st SOHO network course
  • In the process of developing AsiaPac 1st
    cybermarketing course
  • Setup a marketing site to assist marketing
    personnel to network n learn from each other

25
Integration
  • To achieve maximum marketing efficiency,
    integration of all process is needed
  • Our PR can be integrated to cybermarketing or
    events management or CRM with the given budget
  • Further, integration of the processes,
    operational cost may go down

26
What U See Is Just
  • The Beginning

27
Our bigger customers
  • Nasdaq-listed Net Perceptions (NETP), a leading
    provider of real-time personalization and
    precision merchandising software solutions for
    the Internet and multi-channel retailers, helps
    businesses achieve higher sales and customer
    loyalty by allowing them to understand
    customers individually, optimize product
    assortments, prices and inventories, and offer
    the right product to the right customer at the
    right price. Many of the worlds best-known
    brands are Net Perceptions customers. Among them
    are Proctor Gamble, Bertelsmann, CDNOW, The
    Childrens Place. eToys.com. Fingerhut, Hudsons
    Bay Company, J. C. Penney, Walgreens and
    Williams-Sonoma.
  • Day Interactive Holding AG (DAYN) is listed on
    the SWX New Market in Zurich since April 3, 2000.
    The company was founded in 1993 in Basel,
    Switzerland and is also active in Germany, the
    UK, the USA and Singapore. Day is addressing a
    growth market with Web Information
    ManagementTM.Gartner Group estimates that the
    market for Web software and services will grow
    from its present level of USD 29 billion to
    USD 44 billion in 2000.

28
Our Other Customers
  • Western Digital gt IT
  • Jobstreet gt Recruitment
  • AptitudeX gt Recruitment
  • Tea Colors gt Food
  • IVRS (International) Ltd gt Telco
  • Worldlink Technologies gt SMS Technology
  • New Horizons gt Training

29
Other Customers From Our Group
  • Logica gt Telco
  • Videojet Technologies gt Mfg
  • Keyene gt Manufacturing
  • Sanyo Aircon gt Manufacturing
  • Arbitration Chambers gt Legal
  • Watson, Farley Williams gt Legal

30
ALM Group Partners Clientele List
  • CYBEX COMPUTER PRODUCTS CORPORATION
  • DIGIPHONIC SYSTEMS PTE LTD
  • DIRECTION TRADING PTE LTD
  • LINKSYS (SEA) PTE LTD
  • MICRO EXPRESS SALES PTE LTD
  • OKI DATA (SINGAPORE) PTE LTD
  • V ONE MULTIMEDIA PTE LTD
  •  
  • 2BSURE
  • APTITUDEX.NET PTE LTD
  • CIRCLE DOT COM (S) PTE LTD
  • CRANE CULTURE CO PTE LTD
  • DAY INTERACTIVE SINGAPORE PTE LTD
  • FOUNTAINHEAD TECHNOLOGY ASSOCIATES PTE LTD
  • JOBS DB SINGAPORE PTE LTD
  • JOBSTREET.COM PTE LTD
  • NET PERCEPTIONS
  • NEW HORIZONS COMPUTER LEARNING CENTER (S) PTE LTD
  • NTUC MEDIA COOPERATIVE LIMITED
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