Game Mechanics

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Game Mechanics its the new black
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What are game mechanics?

• A series of rules functions that tap into human
  psychology to drive usage, sales and/or referrals
• Laymans Terms Creating a game that grows your
  business

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Why it matters

• It can create a quantum shift in your business
  industry

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What are game mechanics?

• 4 must-have elements
• Action
• Goal
• Scoreboard
• Reward!
• Nice to haves
• Competition
• Clock
• Social

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Case Studies

• Air Travel Game Mechanics Frequent Flyer
  Program
• Action Fly to earn points
• Goal X number of points within a time period
• Scoreboard How many points you have/need
• Reward Free flight, upgrade, skipping the line
  Epic Win!
• Nice to haves
• Clock If time runs out the miles expire

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Case Studies

• Coupons Game Mechanics Groupon
• Action Buy a coupon
• Goal X number of coupons bought before time runs
  out
• Scoreboard How many coupons had been purchased
  so far
• Reward Get the coupon
• Nice to haves
• Clock If time runs out the coupon goes away
• Social Facebook, tweet etc. to get your friends
  to buy it

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Case Studies

• Dodgeball Game Mechanics Foursquare
• Action Check-in at places
• Goals Most check-ins at a location
• Scoreboard Total check-ins and badges
• Reward Unlock badges, become the Mayor Epic
  Win!
• Nice to haves
• Competition For Mayor
• Social Facebook your friends about badges and
  mayor

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Case Studies

• Loyalty Program Game Mechanics MOGL
• Action Spend money at restaurants
• Goal Spend the most at a restaurant in a month
• Scoreboard Ranked based on spend
• Reward MOGL cash jackpot!
• Nice to haves
• Clock Competition ends at end of month
• Social Facebook, tweet etc.
• Competition Against other customers

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Bonus!Extrinsic and Intrinsic Motivators

• Extrinsic Material Possessions
• Money
• Physical Goods
• Trophies
• Intrinsic Make You Feel Good
• Giving to Others
• An Experience
• Status, Power, Independence

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What game can you create?

• Jon Carder
• Jon_at_Mogl.com
• 619-992-6066
• Mogl.com