# Multivariate Data Analysis Chapter 1 - Introduction - PowerPoint PPT Presentation

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## Multivariate Data Analysis Chapter 1 - Introduction

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### Multivariate Data Analysis Chapter 1 - Introduction MIS 6093 Statistical Method Instructor: Dr. Ahmad Syamil Chapter 1 What is Multivariate Analysis? – PowerPoint PPT presentation

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Title: Multivariate Data Analysis Chapter 1 - Introduction

1
Multivariate Data AnalysisChapter 1 -
Introduction
• MIS 6093 Statistical Method

2
Chapter 1
• What is Multivariate Analysis?
• Impact of the Computer Revolution
• Multivariate Analysis Defined

3
Chapter 1
• Some Basic Concepts of Multivariate Analysis
• The Variate
• Measurement Scale
• Nonmetric Measurement Scales
• Metric Measurement Scales
• Measurement Error and Multivariate Measurement
• Statistical Significance Versus Statistical Power

4
Chapter 1Types of Multivariate Techniques
• Principal Components and Common Factor Analysis
• Multiple Regression
• Multiple Discriminant Analysis
• Multivariate Analysis of Variance
• Conjoint Analysis
• Canonical Correlation

5
Chapter 1Types of Multivariate Techniques
• Cluster Analysis
• Multidimensional Scaling
• Correspondence Analysis
• Linear Probability Models
• Structural Equation Modeling
• Other Emerging Multivariate Techniques

6
Chapter 1
• A classification of Multivariate Techniques
• Guidelines for Multivariate Analysis and
Interpretation
• Establish Practical Significance as well as
Statistical Significance
• Sample Size Affects All Results

7
Chapter 1
• Guidelines for Multivariate Analysis and
Interpretation (Cont.)
• Strive for Model Parsimony

8
Chapter 1
• A structured Approach to Multivariate Model
Building
• Stage 1 Define the Research Problem,
• Objectives, and Multivariate
• Techniques to Be Used
• Stage 2 Develop the Analysis Plan
• Stage 3 Evaluate the Assumptions
• Underlying the Multivariate
• Technique

9
Chapter 1
• Stage 4 Estimate the Multivariate Model
• and Assess Overall Model Fit
• Stage 5 Interpret the Variate(s)
• Stage 6 Validate the Multivariate Model

10
Chapter 1
• Databases
• Primary Database
• Perceptions of HATCO
• Purchase Outcomes
• Purchaser Characteristics
• Other Databases

11
Chapter 1 end