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Writing Research Proposals and Research Reports

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Writing Research Proposals and Research Reports Meeting 8 Writing Proposals This document convinces the client that the research is needed. It is a comprehensive ... – PowerPoint PPT presentation

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Title: Writing Research Proposals and Research Reports


1
Writing Research Proposals and Research Reports
  • Meeting 8

2
Writing Proposals
  • This document convinces the client that the
    research is needed.
  • It is a comprehensive compilation of what, why,
    how, when, where and how much.
  • Visuals are recommended but not required.
  • The report is divided into 8 sections

3
1. Proposal Introduction
  • Establishes the purpose and importance of the
    research
  • Short statement establishes area of concern and
    arouses interest
  • States purpose
  • Provides rationale for study with logical
    argument and documentation
  • Written in third person

4
2. Research Question
  • Includes the question to which you need answers
    to develop the clients campaign
  • Can be general or specific questions
  • Include limitations that might hinder the project
    (budget, subjects)

5
3. Scope
  • Here you discuss the background of the problem to
    include
  • What do we already know?
  • How does this problem relate to what we already
    know or do?
  • Why is this method of investigation better than
    others?

6
4. Procedures
  • This is a plan for the careful and systematic
    observation of events that explain the following
    items.
  • Identification and description of the target
    segment and sampling methods
  • Data gathering techniques and design
  • Explanation of data analysis
  • Proposed time schedule

7
5. Budget
  • Itemize costs that will be incurred, including
    but not limited to
  • Remuneration for subjects
  • Cost of professional data collectors
  • Cost of outside research company if used
  • Equipment or facilities costs

8
6. Conclusion and 7. Reference Sections
  • 6. Restate the necessity of the research
  • 7. Present the cull citations for any data or
    quotations cited in the introduction or scope
    sections

9
8. Supplementary Material
  • Items that provide the reader with more detail
    without interrupting the flow of the proposal
    such as
  • Specifications for equipment
  • Instructions for subjects
  • Subject consent form
  • Raw date from secondary sources or related
    research
  • Proposed time schedule for executing research

10
Writing Research Reports
  • Qualitative research reports are presented in
    storytelling fashion that is easily understood by
    the creative team
  • Reports are written immediately after the
    research is conducted for immediacy
  • Reports are segmented into six readable sections

11
Report Segments 1-3
  1. Preview - introduces background, situation,
    location and time of investigation.
  2. Purpose and method - state study objectives and a
    brief explanation of how you went about them
    your role.
  3. Narrative - story that describes and defines the
    field and its context. Interview testimonials
    (verbatims) and controversial information are
    included here.

12
Report Segments 4-6
  • 4. Issues - Develop a few key issues researched
    and your understanding.
  • 5. Description - Additional information on
    specific issues that include documentation and
    triangulation.
  • 6. Assertions - Make your point with
    interpretation and summation that persuades the
    reader of the importance of your discovery.
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