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EVC Operator Training Program - 2011

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OLIVE OIL SECTOR IN INDIA EVC ... Oil 12 19 * 69 Corn Oil 13 27 * 60 Sesame Oil 14 42 * 44 Soybean Oil 15 23 8 54 Groundnut/Peanut Oil 19 51 * 30 Rice bran Oil 22 42 ... – PowerPoint PPT presentation

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Title: EVC Operator Training Program - 2011


1
Olive Oil sector in India
  • EVC Operator Training Program - 2011

2
India Lifestyle Disease Capital of the World
  • India No.1 in cardiac patients 10 population
    affected, US/Europe No. 2 7 each China 4
  • Heart Disease to be single greatest 'killer' in
    India by 2015
  • Over 40 of urban Indians have high lipid levels
    (cholesterol and triglycerides) that are the
    major risk factors for heart disease
  • 100 million people in India have high blood
    pressure
  • India is the diabetic capital of the world

Source World Health Organization
3
Good vs Bad Fatty Acids
Good
  • Mono-unsaturated Fatty Acids
  • Saturated Fatty Acids
  • Poly-unsaturated Fatty Acids
  • Olive Oil optimum combination!

Bad
Neutral/ Bad
4
Olive Oil The Worlds Healthiest Cooking Oil
SATURATED FAT MONO UNSATURATED FAT POLY- UNSATURATED FAT POLY- UNSATURATED FAT
SATURATED FAT MONO UNSATURATED FAT OMEGA-3 FATTY ACID OMEGA-6 FATTY ACID
Olive Oil 10 82 8
Canola Oil 07 61 11 21
Safflower Oil 10 14 76
Grapeseed Oil 11 20 69
Mustard Oil 11 56 15 18
Sunflower Oil 12 19 69
Corn Oil 13 27 60
Sesame Oil 14 42 44
Soybean Oil 15 23 8 54
Groundnut/Peanut Oil 19 51 30
Rice bran Oil 22 42 36
Cottonseed Oil 27 19 54
Lardx 43 47 1 9
Palm Oil 48 38
Ghee/Butterfatx 68 28 1 3
Coconut Oil 89 7 4
5
Olive Oil The Health Benefits
  • Mono-unsaturated Fatty Acids decrease bad
    cholesterol (LDL)/ triglycerides, lower cardiac
    risk
  • MUFA prevents diabetes
  • Rich anti-oxidants fight cancer, increase life
    expectancy
  • Improves metabolic functions, prevents formation
    of gallstones
  • Olive oils natural fats nearest to mothers
    milk stimulates bone growth and prevent
    osteoporosis

6
Extra Virgin Olive Oil
  • Raw juice of the olive fruit
  • Highest grade oil with perfect aroma and flavour
  • Distinctive aroma, flavor of the olive
  • Best used raw to retain its full flavour and its
    antioxidants
  • Lower smoke point than other grades -
    approximately 180 C
  • Highest priced

7
Olive Oil
  • Refined olive oil blended with some percentage of
    extra virgin olive oil
  • Intermediate grade oil with medium aroma and
    flavour
  • Good for cooking and ideal for use in western
    cuisine
  • Medium priced
  • Smoking point - 220C
  • In India, most commonly used for massage

8
Olive Pomace Oil
  • Solvent extracted refined oil blended with some
    percentage of extra virgin olive oil
  • Substitutes refined oils like Sunflower,
    Safflower, Corn, which are also solvent extracted
  • Used by Indian consumers for deep frying and
    other high heat cooking like roasting,
    bhunoe-ing, etc.
  • No change in flavour or taste of Indian food
  • Least expensive
  • Very high smoking point (238C) higher than
  • Sunflower, Safflower, Palm, Soya, Peanut
  • Same fat composition as extra virgin and
  • olive oil but only extra virgin has
    antioxidants
  • Used in lesser quantity cost effective
  • healthy

9
Olive Oil and the Indian Consumer
  • Some consumer attitudes towards olive oil
    illuminated by study conducted by SCS Group for
    EVC
  • Notion that olive oil is good for health is
    gaining momentum
  • While roughly 2/3rd of users buy olive oil for
    non-edible purposes, there is an increasing
    awareness of usage of olive oil
  • In India, oil is used as cooking medium, not so
    much as a flavor enhancer
  • Promotion of olive oil for flavor less effective
    than promotion for health

10
Indian Consumer Trends
NATURAL PROGRESSION In the West Lard
Sunflower/Safflower Olive Oil In
India Ghee/Vanaspati Sunflower/Safflower
Olive Oil
11
Total Market Growth
Financial Year 2006 2007 2008 2009 2010 (Jan-Sept) 2010 (estimated)
In MT 1500 2250 2750 3000 3000 4000

12
Changes in Import Percentages by Grade
13
Challenges Faced by the Industry
  • PFA Regulations
  • Not aligned with Codex, EU and International
    Olive Council standards
  • Incongruence in definitions leads to issue of
    8020 blends
  • Indian Olive Association pursuing matter with
    FSSAI new standards have been drafted and will
    hopefully be notified this year
  • Customs Delays due to testing of Extra Virgin
    Olive Oil

14
Thank You
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