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Benefits

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Benefits of PCC Membership Topics ... because the Mail Moment is when shopping ... Mail Study Direct Mail Boosts Online Commerce USPS conducted a follow-up study ... – PowerPoint PPT presentation

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Title: Benefits


1
Benefits of the PCC
2
Benefits of PCC Membership
  • Topics
  • Goal of the PCC Network
  • Value of Mail
  • PCC Programs Initiatives
  • QA

3
Benefits of PCC Membership
  • Goal of the PCC Network
  • A premier network for customer education and
    training, to facilitate growth for PCC members,
    their companies, and the Postal Service.

4
  • Postal Service commissions research to understand
    the market. Here is a sample of what we found .
    . .
  • Promote the value of mail. Why is mail so
    important?
  • Customers spend 30 minutes per day sorting,
    viewing and acting on mail
  • 98 households bring in their mail daily
  • 77 sort through their mail daily
  • Customers use mail to
  • Make choices
  • Shop smarter
  • Keep connections
  • Manage bills and payments

5
The Mail Moment
  • There is a mail CEO
  • Mail helps people make decisions
  • Browsing for new consumption
  • Managing the home
  • Overseeing finances
  • Mail is an opportunity for marketers because the
    Mail Moment is when shopping decisions take
    shape.

6
  • The Mailbox is the Gateway into the Home
  • Collecting the mail is one of the most
    fundamental habits of home life
  • First thing done when getting home at the end
    of the day
  • In most homes, sorting the mail in the house is
    the very next thing done
  • Collecting the mail is a moment of pleasure
  • A time when the consumer is leaving behind the
    stress of work and enjoying home life
  • Over half look forward to discover what is in
    their mail

7
  • The Mailbox is the Gateway into the Home
  • Mail is not being replaced by the internet
  • Consumers believe mail
  • is better suited to reading
  • allows consumers to read it where they like to
    spend their time
  • is private, secure and personal

8
Daily Media Exposure
  • On any given day, the average customer will be
    exposed to 2,904 media messages, will pay
    attention to 52 and will positively remember 4.
  • Think Customers, Not Campaigns, Four Best
    Practices in Relationship Marketing

9
  • Improving the Value of Mail
  • Improving the value of mail is critical if we
    want to retain younger consumers in the mail
  • Attitude About the Consumers Bond with Mail
  • I really depend on mail and would be lost
    without it

Age of Consumer Total SamplePercent Top 2Boxes
60 years and over 62
50 - 59 years 52
40 - 49 years 52
Under 40 years 45
Base 1,500
Note top 2 box scores on 5 pointAgree/Disagree
scale
10
Value of Mail
11
Multi-Channel Direct Mail Study
  • Direct Mail Boosts Online Commerce
  • USPS conducted a follow-up study to 2004s
    Multi-Channel Retail research
  • Direct mail continues to influence online
    consumer behavior

12
Multi-Channel Direct Mail Study
  • Catalogs drive sales for all household income
    groups
  • Nearly 60 of online shoppers enjoy receiving
    catalogs
  • 57 of online shoppers said even though they buy
    online, they would still like to have a catalog
    on-hand
  • Catalogs are business builders
  • Catalogs were found to discourage comparison
    shopping by more than 10
  • Those with a catalog were more likely to shop
    for holiday gifts at the Web site than
    non-catalog recipients
  • When shoppers receive catalogs, they buy more!
  • Revenue is more than two times greater from
    sending catalogs compared to sending only online
    communication
  • Average purchase is 88 with catalog vs. 69
    without a catalog

13
Fulfillment
  • Get your online customers to check out, rather
    than sign off
  • Shipping has a bigger impact on buying than
    imagined
  • Customersand small business owners alikewant
    a choice in shipping

14
Fulfillment
  • Online shoppers want more shipping choices
  • 60 of consumers and 72 of business owners want
    to choose their shipper when making an online
    purchase
  • Approximately 50 of consumers will choose USPS
    as their online shipper when given a choice
  • Limiting shipping options can be very limiting
    to sales
  • 43 of online buyers cancelled their order at
    checkout over the month the study was conducted
  • The primary reason for cancellation was
    shipping was too expensive
  • Online buyers go for shippers with easy returns
  • Offering free shipping can boost your
    favorability among customers by 13
  • Three quarters of online buyers would favor
    companies if prepaid returns were offered

15
www.usps.com
  • 24/7 access to the Postal Service
  • One stop for all your mailing needs
  • order free shipping supplies
  • schedule a free pick-up
  • pay for postage on-line with Click-n-Ship
  • on-line mailing services
  • look up a Zip code, put your mail on hold
  • Save time and money visit www.usps.com

16
Benefits of PCC Membership
  • PCC Programs
  • Education
  • Communication
  • Networking
  • Resources Support
  • National PCC Events
  • Recognition Programs
  • Mail Service Providers (MSP) Program

17
PCC Education
  • Educational Workshops
  • Timely Content Rich
  • Posted on National PCC Web site at
    www.usps.com/pcc
  • PCC Postal Speakers Bureau
  • Postal Service HQ Executives
  • Postal Service HQ Officers
  • PCC Industry Speakers Bureau
  • Industry experts from a variety of backgrounds
  • DVDs
  • Distributed Quarterly
  • 15 25 Minutes
  • Key USPS Officers Executives

18
PCC Education
  • Professional Certificate Program
  • Customized programs providing a certificate of
    completion
  • Certification Training Programs
  • Executive Mail Center Manager Program (EMCM)
  • Comprehensive training for developing mail
    center management skills
  • Five-day residency program at NCED
  • Arranged in your city through local PCC

19
PCC Education
  • Certification Training Programs
  • Mail Design Professional (MDP)
  • Helps mailers design mail to be compatible
    with automated equipment
  • Coaches mailers on how to achieve lower
    postage rates through automation

20
PCC Education
  • PCC Small Business
  • Resource Guide
  • Provides valuable information on USPS
    Products and Services
  • Tailored for small and medium sized businesses

21
PCC Communication
  • Register _at_ www.usps.com/pcc
  • Monthly Electronic Newsletter
  • 15th of each month
  • PCC, Postal Service, Mailing Industry
  • Special editions with breaking news

22
PCC Communication
  • National PCC Web site
  • Primary communication for
  • all things PCC
  • Intuitive and easy to navigate
  • Five main headings
  • About the PCC
  • PCC Education
  • Leadership Programs Best
  • Practices
  • Postal News Communications
  • Mail Service Provider (MSP)
  • Program

23
PCC Networking
  • Networking
  • Connect with other small to medium size
    businesses
  • Attend local PCC meetings and events
  • Participate on the local PCC Executive Board
  • Attend educational workshops
  • Network with Postal Executives and
    Representatives
  • Get your questions answered
  • Better understand the mailing industry

24
PCC Resources Support
  • Resources Support
  • PCC Advisory Committee (PCCAC)
  • Postal Industry Representatives
  • Interpret PCC Policies and Rules
  • Oversee PCC Program
  • Revised PCC Publication 286
  • Sets forth the critical policies and rules of
    operation for the PCCs

25
National PCC Events
  • National Postal Forum Premier Spring Event
  • Four day event with more than 140 educational
    workshops and networking opportunities
  • Attended by PMG, Executives and Officers
  • Expansive Vendor Hall
  • Earn certificates by attending workshops,
    leadership
  • tracks and symposiums
  • www.npf.org
  • National PCC Day Fall Industry Event
  • 3rd Wednesday in September
  • Nation-wide live broadcast with PMG and
    Executives
  • Nationwide PCC Events
  • Providing up-to-date USPS information,
    education and networking opportunities
  • Recognition of top performing PCCs

26
Recognition Programs
  • Premier PCC Program
  • Benchmark for PCC excellence
  • Performance Levels Bronze, Silver and gold
  • Leadership Awards
  • Announced during National PCC Day Broadcast
  • Seven award categories
  • PCC Industry Member of the Year (1)
  • PCC USPS Member of the Year (1)
  • District Manager of the Year (1)
  • PCC of the Year (1)
  • PCC of the Year lt500K population Level 24 or
    below (1)
  • Communication Program Excellence Award (3)
  • Education Program Excellence Award (3)

27
Mail Service Provider (MSP) Program
  • Purpose
  • Listed on usps.com with company contact
    information
  • Connect customers to mail-related service
    providers
  • Provides mail preparation and address list
    support
  • Access to mail equipment and supplier contacts
  • Companies can enroll as a local or national
    provider
  • Opportunity to grow your business while helping
    other companies to grow their business
  • Learn more and find an MSP visit
    www.usps.com/pcc

28
Benefits of the PCC
  • Join your local PCC today to benefit from
    educational, communication and networking
    opportunities to help you grow your business.

29
Thank You!
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