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Introducing

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Zee Carnival 2008 is a platform providing excellent opportunities to highlight Business, the most popular feature this time are: Brand Ambassador Sharukh Khan ... – PowerPoint PPT presentation

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Title: Introducing


1
(No Transcript)
2
Introducing ShowMan
  • ShowMan - Indias leading organizer of overseas
    exhibitions ShowMan excels in creating high
    profile, highly targeted business and consumer
    exhibitions and events to establish and maintain
    business relations, and generate new
    business. Our network of offices and associates
    extends to 15 countries. With more market-leading
    events than any other organizer, nobody delivers
    more business contacts than ShowMan.

3
SISG-ShowMan International Sales Group
  • ShowMan International Sales Group (SISG)
    specializes in assisting companies in expanding
    business by taking them to showmans events
    abroad.
  • Exhibiting overseas is one of the quickest and
    most cost-effective means of exploring and
    entering new markets, and drawing investment from
    abroad to boost your sales.
  • The SISG Value Proposition
  • The ShowMan International Sales Group, the
    leading global tradeshow organizer, is your
    trusted local partner in the development of
    international business opportunities. We provide
    relevant information in order to maximize your
    Return on Investment and to make your
    participation at our worldwide events as stress
    free as possible.

4
How the SISG Works?
  • Choose The Right ShowMan Event  
  • To meet your export objectives - and alert you
    to new markets, events and opportunities you may
    not be aware of.
  • Advise On The Best Route To Market  
  • Either alone, or as part of a trade association
    group or national pavilion.
  • Secure Financial Support 
  • For your participation. With our close
    relationships to government bodies we can advise
    you on any grants available to support your
    exhibition presence, either as an individual
    company or as part of a trade delegation. We can
    also lobby on your behalf.
  • Bi-Lingual Staff 
  • Who can communicate with you in your mother
    tongue. This avoids many of the common problems
    associated with exhibiting overseas, in
    particular, misunderstandings over contracts
    produced in foreign languages, and lack of
    awareness of exhibition deadlines

5
How the SISG Works.
  • Practical Support And Advice
  • Once you have booked into your event, you are
    given practical support and advice with
    everything from marketing your presence, to
    organizing logistics and making travel
    arrangements.
  • Understanding Local Business Culture
  • ShowMan has a local presence in all the markets
    in which it operates, so the SISG can give you
    first hand advice on any business customs and
    practices that may affect a successful outcome.
  • On-Site Customer Support  
  • You will have a representative available at the
    show who can speak your mother tongue and help
    you with any issues affecting your participation,
    including during show build-up and break-down.

6
Why Exhibit?
  • Exhibitions are one of the most effective
    mediums for establishing and maintaining customer
    relations. In an increasingly digital age, they
    are the only media where buyer, seller and
    product physically come together - a potent force
    for business.
  • Highly targeted With their tightly focused
    profiles and carefully targeted audiences, trade
    exhibitions are highly cost-effective sales and
    marketing platforms. ShowMan Exhibitions is
    committed to delivering business contacts that
    create value for each and every customer. Through
    buyer clubs, appointment setting systems etc, and
    on-line visitor planning services, we match the
    needs of buyers and suppliers ever more closely.
  • Flexible Exhibitions provide a highly flexible
    environment in which a wide range of sales and
    marketing objectives can be achieved, from
    generating sales leads and launching new
    products, to building brand image, maintaining
    customer relations and appointing new agents.
    With a wealth of exposure opportunities, from
    stand presence and sponsorship, to seminars and
    competitions, and awards, together with our web
    sites, ShowMan provide a dynamic environment for
    your sales and marketing activities.

7
Why Exhibit.
  • A two-way communication process Unlike magazines
    and direct mail, exhibitions involve a two-way
    communication process. Visitors can question,
    challenge and debate. Exhibitors can give and
    seek information. Most importantly, business is
    conducted face to face - the most persuasive form
    of selling, and of building customer
    relationships.
  • The buyer comes to you Exhibition visitors are
    pro-active rather than passive recipients of your
    sales and marketing messages. They make a
    conscious decision to attend, and set aside
    valuable time to do so. Many are specifiers and
    influencers who it might otherwise be impossible
    to identify.
  • Neutral sales environment The buyer feels under
    no great pressure to buy, while the seller is not
    apprehensive about visiting the buyer on his home
    territory.

8
Why Exhibit.
  • A three-dimensional media Whilst an advert,
    direct mailing or web page may say a product is
    the fastest, quietest, smallest or most advanced
    on the market, at an exhibition, buyers can see,
    taste, touch and try your product for themselves.
    Nothing beats the impact of a live demonstration.
  • Fast market penetration You can reach a large
    proportion of the market in a short space of
    time. Whether you are looking to raise your
    company profile, change market perceptions or
    generate sales leads, you can achieve more in
    four days at an exhibition than you might
    otherwise achieve in months.
  • Exhibitions are also one of the quickest and most
    cost-effective means of exploring and entering
    new export markets.

9
Exhibition The Key Rider
  • Individually, the benefits listed are not unique
    to exhibitions but what is unusual is their
    combination in a single, highly flexible
    promotional tool. Exhibitions combine the
    mass-reach of advertising, the targeting of
    direct mail, the persuasive power of face-to-face
    selling, and the networking benefits of the
    Internet, to create a unique environment in which
    a wide range of sales and marketing objectives
    can be pursued, either singly, or side by side.

10
What's New For Visitors?
  • There are many ways of sourcing product and
    supplier information, but only exhibitions allow
    you to put a suppliers claims comprehensively to
    the test easily and cost effectively by
    examining the products for yourself, questioning
    their creators, and comparing and contrasting
    their performance. Specifically, visitors attend
    exhibitions to
  • See whats new Exhibitions are a recognized
    launch pad for new products, and an extremely
    time-efficient way to keep up to date with the
    latest innovations.
  • Evaluate products and suppliers You can compile a
    wide range of competitive information on products
    and suppliers in a concentrated period of time.
    According to Industry Research, decision-makers
    are more likely to name trade shows as an
    extremely useful source of purchasing
    information than any other media.

11
What's New For Visitors.
  • Keep abreast of industry and market
    developments Exhibitions are a rich source of new
    ideas and applications and, as such, play an
    important role in strategic planning and business
    generation. ShowMan works closely with sponsoring
    trade associations and the media to ensure our
    events are at the forefront of developments.
  • To network/develop business contacts Exhibitions
    are a focal point for industry, attracting a
    broad cross-section of representatives, from
    buyers and sellers, to trade associations and the
    media. A full programme of associated activities
    at ShowMan events provide a wealth of additional
    networking opportunities from seminars and social
    events, to competitions and award ceremonies.

12
What's New For Visitors.
  • Other common reasons for attending exhibitions
    include
  • To consolidate business relationships
  • To solve specific problems
  • To find new markets
  • To appoint agents/seek principals
  • To discuss specific terms/conditions/pricing
  • To obtain technical knowledge
  • To discuss business needs in a neutral
    environment

13
Presenting
14
The Association
  • ShowMan and the ZEE Group have joined
    resources to create for the first time ever, an
    exclusive Fashion Lifestyle Pavilion along
    with Spiritual Ayurveda Pavilion, Real
    Estate Pavilion, Food Court Pavilion, Travel
    Tourism Pavilion, and Medical Tourism
    Pavilion as a part of the hugely popular ZEE
    Carnival 2008 Singapore which has been held
    annually for the past two years.
  • As per the contract between ZEE and ShowMan, all
    booking of stalls for the pavilion is to be done
    exclusively through and by ShowMan. No booking of
    stalls for the pavilion can be made directly or
    indirectly through ZEE or any of its sister
    concerns.

15
What the Zee Carnival stands for?
  • Lifestyle exhibition along with an extravagant
    entertainment affair topped with unlimited fun.
  • Zee Carnival in London Singapore has been a
    major success over the years.
  • Perfect start of the festive season
  • Platform to interact with South Asians directly
    one on one
  • A fun filled weekend with a bevy of Bollywood and
    Zee stars to ensure a full house on both days A
    perfect family long weekend
  • Featuring the best of Bollywood and television
    stars, pulsating music, lifestyle, food and
    fashion, a huge variety of shopping and fun.
  • A perfect family outing.
  • Divided into key areas with a focus on different
    features
  • Exhibition Stalls
  • Main stage Entertainment and performances
  • Autograph stage
  • Cookery theatre

16
Glance at Singapore Demographics
  • Total Indian population in Singapore is 3,50,000
    i.e. 8 of the total population

17
ZEE Carnival 2008 - Singapore
  • Zee Carnival 2008, Venue Suntec Convention
    Centre - Singapore, the destination of many
    prestigious event and exhibition, happening on
    11th 12th October 2008. With an overwhelming
    response in UK Singapore last year, its time
    to revive the magic with Zee Carnival Singapore.
  • Zee Carnival 2008 is a platform providing
    excellent opportunities to highlight Business,
    the most popular feature this time are
  • Brand Ambassador
  • Sharukh Khan SRK
  • Live Celebrity Performers
  • Ram Kapoor Roshni Chopra of Kasam Se and
    Vidya Sagar of Dulhan, singers of
    SaReGaMaPa..
  • Fashion catwalk
  • which will exhibit both traditional fusion
    clothing and accessories showcasing the best of
    Asian designers
  • Celebrity Performance Visits
  • A dedicated area as Autograph Stage for
    interaction of stars with audience and a separate
    stage for live performance
  • Live Cooking Zone
  • Live shows and sampling by various celebrity
    chefs like Sanjeev Kapoor
  • Product Launches Talent Hunt
  • Foot Fall
  • Last year footfall was 18000 its time expected
    footfall is 20000

18
Participation Categories and Options
  • Presenting Sponsorship Cost Rs.40,00,000
  • Associate Sponsorship Cost Rs.28,00,000
  • Feature Sponsorships Cost Rs.18,00,000
  • Carnival show guide Full page color ad
    Rs.55,000
  • Half page color ad Rs.32,000
  • Quarter page color ad Rs.20,000
  • Centre Spread Rs.1,00,000
  • Back Inside Rs.80,000
  • Front Inside Rs.80,000
  • Back outside Rs.1,00,000
  • Exhibition Stands Stalls 9 Sq. Mtr.
    Rs.1,35,000
  • 12 Sq. Mtr. Rs. 1,80,000

19
Exhibition Stand Price List
  • Exhibition Stall
  • 9 Sq Mtr 3 Mtr X 3 Mtr _at_ Rs. 1,35,000/ Stall
  • 12 Sq Mtr 4 Mtr X 3 Mtr _at_ Rs. 1,80,000/ Stall
  • Shell scheme stands includes
  • Standard shell scheme built with exhibitor name
    plate
  • One Table Two Chairs
  • 1 x 500 watt 13 amp socket
  • 2 X 100 watt Focus Lights
  • Cord carpet, standard color throughout exhibition
    hall
  • The above package will also apply where two or
    more stands are combined to create one larger
    stand.
  • Please Note
  • All other Fixtures, fittings, electrics and
    furniture must be booked and paid for separately,
    ask your consultant for the reference and contact
    details of Vendor

20
Floor Plan
21
Mileage - Presenting Sponsorship
  • On Air Benefits
  • Zee Carnival to be advertised heavily on Zee Asia
    Pacific
  • 3 phases of promos
  • Promo to invite vendors July August 2008
  • Composite promo on Carnival individual promos
    with artists Sept Oct 2008
  • Post event coverage 8 Special episodes
    featuring the Carnival to be telecast on the
    channel
  • Sponsor to get a 5 second audio and visual tag-on
    with every Zee Carnival promo that is aired on
    Zee Asia Pacific
  • Commercial Time on Zee Asia Pacific
  • On 8 special episodes 8X60 seconds 480
    seconds
  • On Prime Time (RODP) 1800 seconds
  • On Off Prime Time (RODP) 1800 seconds
  • Total FCT 4080 seconds

22
Mileage - Presenting Sponsorship
  • On Ground Benefits
  • 1 Solo Banners at the venue
  • Logo on all Zee Carnival signage at the venue
  • Premium stand space of 36 sqmts
  • MC announcements twice daily
  • Screen on main stage 2 X 30 seconds spots daily
  • Complimentary passes 100
  • Off Air Benefits
  • Logo in all print advertising leaflets/
    banners/ magazines
  • Logo in all outdoor advertising bus panels/
    MRTs/ lamp posts
  • One page ad in the Zee Carnival Show guide
  • Logo to be printed on Zee Carnival entry tickets
  • Logo to be incorporated on the website for one
    month

23
Mileage - Associate Sponsorship
  • On Air Benefits
  • Zee Carnival to be advertised heavily on Zee Asia
    Pacific
  • 3 phases of promos
  • Promo to invite vendors August 2008
  • Composite promo on Carnival individual promos
    with artists Sept Oct 2008
  • Post event coverage 8 Special episodes
    featuring the Carnival to be telecast on the
    channel
  • Associate Sponsor to get a 2.5 second audio and
    visual tag-on with every Zee Carnival promo that
    is aired on Zee Asia Pacific
  • Commercial Time on Zee Asia Pacific
  • On 8 special episodes 8X30 seconds 240
    seconds
  • On Prime Time (RODP) 1200 seconds
  • On Off Prime Time (RODP) 1200 seconds
  • Total FCT 2040 seconds

24
Mileage - Associate Sponsorship
  • On Ground Benefits
  • Logo on all Zee Carnival signage at the venue
  • Premium stand space of 18 sqmts
  • MC announcements twice daily
  • Screen on main stage 1 X 30 seconds spots daily
  • Complimentary passes 50
  • Off Air Benefits
  • Logo in all print advertising leaflets/
    banners/ magazines
  • Logo in all outdoor advertising bus panels/
    MRTs/ lamp posts
  • Half page ad in the Zee Carnival Show guide
  • Logo to be incorporated on the website for one
    month

25
Feature Sponsorship Opportunities
  • Covers exclusive sponsorship for the following
    categories
  • Autograph Stage
  • Entertainment Zone
  • Cookery Theatre
  • Box Office

26
Feature Sponsorship
  • On Ground Benefits
  • Branding of the specific feature stage
  • 1 Banner at the stage
  • Premium stand space of 18 sq mts
  • MC announcements twice daily
  • Screen on Main stage 1 X 30 seconds spots daily
  • Complimentary passes 25
  • Off Air Benefits
  • Logo in all print advertising leaflets/
    banners/ magazines
  • Logo in all outdoor advertising bus panels/
    MRTs/ lamp posts
  • Quarter page ad in the Zee Carnival Show guide
  • Logo to be incorporated on the website for one
    month
  • On Air Benefits
  • Commercial Time on Zee Asia Pacific
  • On 8 special episodes 8X30 seconds 240
    seconds
  • On Prime Time (RODP) 900 seconds
  • On Off Prime Time (RODP) 900 seconds

27
Glimpse of Carnival
28
Glimpse of Carnival
29
Tips For Designing Your Stand
  • Set SMART objectives
  • Specific, Measurable, Attainable, Realistic and
    to a Timeframe. What do you want from this
    exhibition?
  • Define the target audience
  • Who are the audience at this show? What products
    and services will they be interested in?
  • Develop your message
  • Keep it simple and to the point. Aim your show
    specific message at the target audience.
  • Attract people to your stand
  • Consider at show promotions, sample giveaways,
    competitions, hospitality, or
  • launch a new product. However, don't let these
    things distract from your key objectives.
  • Communicate
  • Who you are. What you do. What benefits you
    offer to your clients. The obvious needs to be
    stated.
  • Be clear and concise
  • Exhibitions are a competitive environment. You
    only have seconds to attract visitors attention
    and engage them with your message.

30
Tips For Designing Your Stand
  • Graphics
  • Larger, bolder, simpler. As a rule of thumb,
    think of a size and double it. Think of a freeway
    billboard. What works on the printed page or
    website will not always work in an exhibition.
  • Space
  • Leave plenty of room for visitors (buyers) on
    your stand. At least 50 of your floor area
    should be left for visitors.
  • Involve your sales team
  • Brief your team on the stand prior to the show.
    Give them the whole picture, the why, what,
    where, who and your objectives, and seek feedback
    on your exhibit for the next show (write it
    down).
  • Review, develop and change
  • Continual development and change is a must.
    Visitors (buyers) may walk past your exhibit if
    it "looks the same as last time" - nothing new
    here!
  • Capture the moment
  • Photograph the event. Use it in further
    promotion and as a great stepping stone to your
    next exhibition stand

31
Terms Conditions
  • Participation is considered confirmed only when
    Showman receives the participation amount in
    full.
  • Service Tax will be charged on the total billing
    _at_ 12.36.
  • Cost of any extra activity elements and giveaways
    will be additional.
  • 100 of the participation amount has to be
    released as advance against the total generated
    bill along with the purchase order.
  • Please go through the contract form thoroughly
    and sign the contract afterwards.
  • Decision of ShowMan management is final and
    binding in all regards.
  • Payment to be made in favor of Showman

32
For Details Contact
  • Team ShowMan
  • RD Acharya Head Operations 91 9999 300
    201 acharya_at_showman.co.in
  • Navneet Singh Head Strategy 91 9899 898
    596 navneet_at_showman.co.in
  • Ritu Dixit AM Key Accounts 91 9873 057
    930 ritu_at_showman.co.in
  • Pooja Chaudhary AM Key Accounts 91 9953 033
    198 puja_at_showman.co.in
  • Vijay Maan Sr. Mgr. UP West 91 9358 040
    420 vijay_at_showman.co.in
  • Corp. Office
  • ShowMan House
  • 24/3, HauzKhas Village, New Delhi 16
  • Ph 91 11 3294 1508, 91 11 3298 1508
  • www.showMan.co.in
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