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What is Sport Management?

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What is Sport Management? KINE 2380 3.0 Introduction to Sport Administration Today s Topics: Defining Sport and Sport Management Nature and Scope of the Sport ... – PowerPoint PPT presentation

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Title: What is Sport Management?


1
What is Sport Management?
  • KINE 2380 3.0
  • Introduction to Sport Administration

2
Todays Topics
  • Defining Sport and Sport Management
  • Nature and Scope of the Sport Industry
  • Unique Aspects of Sport Management
  • Competencies and Career Planning
  • Professional Preparation
  • Future Challenges and Opportunities

3
Sport Industry- all sport-related products
offered to customers
Sport Industry Segmentation
Sport Performance
Sport Production
Sport Promotion
Participation
Products/Influence
Promo Tools
4
(No Transcript)
5
A View of the Sport Industry by Setting
  • Professional Sport
  • Amateur Sport
  • University Athletics
  • Municipal Recreation
  • Government (Federal and Provincial/Territorial)
  • Private Clubs
  • Social/Charitable Organizations

6
A View of the Sport Industry by Setting
  • Sport Marketing/Consulting Firms
  • Corporations
  • Sporting Goods
  • Sport Media
  • Health/Physical Activity-Related
  • Sport Law/Agents
  • Tourism

7
What makes the sport product unique?
  • Intangible
  • Subjective
  • Inconsistent
  • Perishable
  • Emotional

8
Sport Organizations are
  • Goal oriented
  • Deliberately Structured
  • Deliberately Coordinated
  • Exist as a system of individuals and groups
  • Made up of people with special skills

9
Unique Aspects of Sport Management
  • Sport Marketing
  • Sport Enterprise Financing
  • Sport Industry Career Paths
  • Sport as a Social Institution

10
Sport Context
11
The Old Rules of Employment (Bridges, 1994)
  • Employee
  • vertical hierarchy
  • within a department
  • job description
  • moving up the vertical hierarchy

12
New Rules!!!!
  • Contingent worker
  • Entrepreneur
  • Pensions
  • Project teams
  • Team facilitation
  • Employment length

13
If you dont know where youre going
any road will do.
14
Professional Preparation
  • Sport management programs
  • Getting experience
  • professional attitude
  • Business etiquette

15
Career Planning
  • Values
  • Interests
  • Skills

16
THE CONFERENCE BOARD OF CANADA EMPLOYABILITY
SKILLS
  • 1. Academic Skills
  • 2. Personal Management Skills
  • 3. Teamwork

17
Skills Needed to Succeed in Careers in the 21st
Century
  • Computer literacy
  • Flexibility/adaptability
  • Ability to work with people of different ages,
    cultures, work styles
  • Language skills
  • Personal career planning skills
  • Global awareness
  • Oral and written communication skills
  • Self starter
  • Self comfort
  • Strong ethical framework
  • Environmental scanning skills

18
The Workplace is
CHANGING
The Challenges
  • Technology
  • Ethics
  • Social Responsibility

19
Future Trends in the Field
  • Health and Fitness Industry
  • Family
  • Niche
  • Spa
  • Personal training

20
  • Facility Management
  • Domes
  • Golf
  • Parks
  • Sporting Goods
  • Product Diversity
  • Event management
  • Professional Sport
  • Additional franchises

21
Boom, Bust and Echo
By David Foot
Boomers born 1947-66 39-58 years
Busters born 1967-79 26-38 years
Echoers born 1980-95 10-25 years
22
Foots Sport Predictions
  • Hockey
  • Skiing
  • Tennis
  • Golf

23
So What Does This Mean For Your Career Interests
Team A Owners of A Resort Team B Starting a
new business in the Toronto area Team
C Marketing Department of the CFL
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