Markstrat Online Review

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Markstrat Online Review
Team A Insights

• Deepak Daga RD Officer
• Anh Nguyen Marketing Director
• Roger Yao Operating/Sales Officer
• 04/21/2009

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Overall Performance
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Overall Performance
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Period 5
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Opportunities Period 2
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Key Success Strategy

• - take on risks
• - strong RD
• - strong sales force
• - consistency in our approach
• - fundamentals

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Risks
Period 6
Period 7
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RD
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Success of RD
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Production Planning
For instance, to decide on production level in
period 4 for SAMA, we took 200,000 units sold in
period 3 times by Others segment growth rate for
the next period 19.6 and then adjust 20 upward.
We get 287,000 units. Subsequently, we were very
optimistic about the market as we know that our
cash cow product has the highest brand awareness
of 70 and a purchase intention of 29.1 so we
added 10,000 more units for a total of 300,000.
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Sales Force
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Consistency
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Fundamentals
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What we learned

• - making decisions with lack of data and
  ambiguity
• - trade off
• - digest information
• - concept of return on investment

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QA