Title: How the NLP Skill of Chunking Can Help You Get What You Want
1How the NLP Skill of Chunking Can Help You Get
What You Want
- Although most of us have goals and dreams, why do
so few people succeed in achieving what they
really want?The problem for many is that, when
they set a big objective, they can be put off by
the scale of the task. - But as the Chinese philosopher Confucius said
- A journey of a thousand miles begins with a
single step. - The problem for many people is that the whole
thousand miles seems intimidating but the first
step can also seem unsatisfying. - So they never get started.
2How the NLP Skill of Chunking Can Help You Get
What You Want
- This is true in business as well. Your journey to
a hundred customers begins with the first sale
and your journey to a million dollars in the bank
begins with your first thousand. - But most of us begin by looking too far ahead.
The secret is to find a way of taking that first
step quickly. - One of the ways in which we can categorize people
according to how they think is through their
preferred chunk size. This reflects whether
they like to look at the detail of all the
individual steps or just the big picture of the
total journey. - The problem is that both types of people can have
difficulty in reaching their destination. They
might lose focus by getting bogged down in the
detail or else they never take any action because
they dont identify the steps required.
3How the NLP Skill of Chunking Can Help You Get
What You Want
- The NLP process called chunking helps both
types of people and the truth is most of us
have elements of one or the other. - The secret of taking action is making the steps
small enough to be manageable and large enough to
be satisfying. - Fortunately the process is quite simple when you
have a system to follow and it is useful in a
wide range of situations from time management to
writing a presentation.
4How the NLP Skill of Chunking Can Help You Get
What You Want
- We can use the concept of chunking in two ways.
We can - Become more specific and get more detail.
- Become more general and get a bigger picture.
5How the NLP Skill of Chunking Can Help You Get
What You Want
- Using chunking to become more specific
- If we are talking about cars, for example, we can
become more specific by talking about makes of
car such as Proton or Perodua. - We can then become more specific still by going
down to brands or models from each manufacturer. - The secret of making this work is asking the
right questions. In the car situation, we might
ask what are some examples of this?
6How the NLP Skill of Chunking Can Help You Get
What You Want
- This can be represented visually, for example,
using a mind-mapping approach where each idea is
broken down into further segments. - If you are developing an action plan, you might
ask what specifically do I need to do to achieve
this? - Or in writing a presentation, you might ask What
information supports this point? - Although this seems very simple, it is extremely
useful in a wide range of situations.
7How the NLP Skill of Chunking Can Help You Get
What You Want
- Using chunking to become more generalChunking
also helps us to become more general in the
cars example, we would move towards other types
of road transport and then other types of
transport and finally up to something very
general like movement. - Again the secret is in the questions you ask. In
this example, it would have been What is this
an example of? or What is the purpose of this? - One way in which chunking to become more general
is useful is where you have a large to-do list
and you want to organize it into categories or
chunks that can be combined. - For each task on your list, you would ask what
does this task achieve? or which category does
it fall into? - Chunking can therefore help you take the steps
you need to get what you want.
8The Creativity Matrix Chunking Up, Sideways
Laterally
- This uses elements of matching and mis-matching
as well as big picture and detail to produce lots
of ideas and content to bring out a full range of
creative flexibility you may not have thought you
had. What you do with the resulting content is up
to you but its likely that inspiration for the
following elements of your book can all be
covered - The big idea, benefits or promise
- A title and subtitle
- The main chapter headings
- Your target audience
- Words for the blurb
9The Creativity Matrix Chunking Up, Sideways
Laterally
- There are three main ways we sort data in our
minds. They are - Chunking Up (where youll get all the benefits
and reasons why) - Chunking Down (where youll get all the detail)
- Chunking Laterally (where youll often find the
weirdest stuff and metaphors) - This is useful to know because, what most people
describe as creativity is really a form of
chunking up and chunking laterally and when
youre not feeling creative its almost always
because the details are bogging you down.
10The Creativity Matrix Chunking Up, Sideways
Laterally
POSITIVE
NEGATIVE
UP
DOES NOT MEANS . DOES NOT LEADS TO.. . DOES
NOT GIVES YOU..
MEANS .LEADS TO.. .GIVES YOU..
-
LATERAL
IS LIKE IS SIMILAR TO IS AN EXAMPLE
OF
IS NOT LIKE IS NOT SIMILAR TO IS NOT
AN EXAMPLE OF
THEME WORD. IDEA..
IS INVOLVES IS MADE UP OF
IS NOT DOES NOT INVOLVES IS NOT MADE UP
OF
DOWN
11The Creativity Matrix Chunking Up, Sideways
Laterally
POSITIVE
NEGATIVE
UP
Passive income, Fame and Fortune. A way to make
money. A way to contribute. People will think you
are smarter. Fulfilment of a dream. A lasting
legacy.
You dont have to do marketing. Instant
Riches You stop working once the book is
written. A predictictable income (at first). You
really are any smarter. You got lucky.
-
LATERAL
Running a business Being a movie or pop star (do
it once get paid many times) Investing (you do
it up front) Gambling (if you do it wrong) 1
many buisiness model
Selling time for a living. Working a regular
job Typical 9-5 job / business. Winning the
lottery 11 business model.
Being An Author
Deadlines Writing winning books. Getting Publish,
Self-publishing Promotion and publicity. Tought
leadership. Selling loads of books. Building
passive income. Dealing with bookshops. Hard
Work. Action
Sitting back and watching the Royalties roll in
without effort. Just go to launch
parties. Leaving the promotion to your
publisher. Signing autographs. Hoping
DOWN