Executive Summary of Club Upscale

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Executive Summary of Club Upscale

• By. Quintrell Stepney

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The plan is to expand!
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Club Upscale Business Plan

• Club Upscale, speaks for its self. Club Upscale
  main focus is customer entertainment needs and
  longevity. According to www.nightclubbiz.com most
  nightclubs dont last more than three years.

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How can we break the trend?

• In order to make our nightclub an success we will
  focus on our competition weaknesses such as
• Security
• Parking
• Long lines
• Fighting
• Lack of strict policy enforcement

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• Bad location
• Strict Control of all cost
• Managing our internal finances and cash flows to
  enable upward capital growth
• No plan to expand and grow
• Space Rentals and VIP
• Club Upscale will have an open bar through the
  weekdays, so this will help our staff to build a
  relationship with the customers and know them by
  name.

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Location! Location! Location

• We will be located downtown Oklahoma City in a
  tourist and entertainment location where the
  population exceeds over 5,000 to 10,000 people
  each weekend. Club Upscale will be approximately
  10,000 sq. ft. and hold 800 people at capacity.
  We have a parking lot holding up to 375 vehicles.
  We are one miles away from the ford center where
  the Oklahoma City Thunder games are.

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Operation Hours

• Open bar Club Hours
• Monday-Thursday Friday
  Saturday
• 1000 a.m.- 1000 p.m. 1000 p.m.-
  200 a.m.

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Sales Strategy

• Our sales strategy is really concentrate on the
  areas that clubs lack or where they are weak.
• We will have a grand opening news years eve.
• College students, women, frats., and sorrities
  will have a discounted cover.
• We will have space rentals for guest parties,
  events, and shows.

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Market Segmentation
People Age Income
Population 537,734 0-19 28 lt15,000 16.61
Male 49.17 20-24 7.84 15-25,000 13.84
Female 50.83 25-34 15.1 25-35,000 13.61
Single 45.86 35-44 15.68 35-50,000 17.02
Married 54.14 45-54 13.17 50-75,000 17.98
HS Degree 81.69 55-59 4.63
College Degree 21.21
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Services

• Club Upscale provides a full service bar with
  alcoholic and non-alcoholic beverages, which
  liquor will have a 400 mark up.
• There will be three clubs in one. Club Upscale
  will be split into hip-hop, rock, and country as
  the different genres of music. This will bring a
  diverse crowd to our club and they can enjoy
  different types of music instead of listening to
  one type.
• Space rental is available for parties,
  gatherings, shows, and events. Prices varies due
  to weekend or weekdays.
• Cover charge 20 x 800 (max capacity) 16,000
• Cover charge 20 x 500 (average capacity)
  10,000

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Partnership

• Quintrell Stepney (Owner)
• Daniel Chadwell (Technical)
• Cherise Bowens (Financial)
• Kyle Worcester (Entertainment)
• Christina Lanham (Marketing)

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• Club Upscale
• Projected Balance Sheet
• January 1, 2010
•  
• Assets Liabilities
•  Cash 91,000 Accounts Payable 19,150
• Building 100,000
• Equipment 36,000 Owner's Equity
• Petty Cash 12,700
• Prepaid Legal 7,500 Quintrell Stepney,
  Capital 50,000
• Inventory 8,650 Cherise Bowens,
  Capital 50,000
• Insurance 9,500 Daniel Chadwell,
  Capital 50,000
• Supplies 6,800 Christina Lanham,
  Capital 50,000
• Kyle Worcester, Capital 50,000
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• Total Assets 269,150 Total Liabilities and
  Equity 269,150

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Functions of our Management Team

• Quintrell Stepney is in charge of making sure
  club upscale live up to his name, I look for
  oppurtunities, resources, and ways to expand so
  club Upscale will continue to grow.
• Daniel Chadwell is in charge of the technical
  work. His main duty is to maintain the clubs
  equipment, lightings, and fixtures. He also
  records the depreciation on equipment in a year.
• Cherise Bowens keeps the books at club Upscale.
  Making sure that we operate as efficient as
  possible, and as profitable as possible.

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• Kyle Worcester- Will be in charge of the day to
  day operation. He is a supervisor over the
  employees and keeps inventory on products. He
  also enforce the rules and culture of club
  Upscale.
• Christina Lanham- Duty is to penetrate our
  potential target market with advertisement,
  promotions, and discounts. Christinas main duty
  is to fill up the club, and bring a diverse
  crowds.

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Employees

• Bartenders (6)
• Security guards (10)
• DJs (3)
• Ticket Handler (4)
• Janitor (1)
• Waitresses (3)

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Our Mission

• We believe that our club will be a major success
  because of the strong management team that we
  have, diverse crowds, strengths, and upscale
  atmosphere.