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Online Reputation Management

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Online Reputation Management Kristin ... How To Promote Your Personal Online Rep Create a website/write a blog ... New Rules PowerPoint Presentation The Good News ... – PowerPoint PPT presentation

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Title: Online Reputation Management


1
Online Reputation Management
  • Kristin Keith
  • Be Found Online
  • Sept. 30, 2009

2
Game plan
  • New Rules
  • Why You Should Care
  • Business Rep Man
  • Personal Rep Man
  • QA

3
New Rules
  • You do not control your reputation, or message,
    or brand image. On or offline.
  • The only thing you can control is what you say,
    do, or contribute. Same in the real world.
  • No one cares how large or how old your business
    is. They care about what you do or say.

4
New Rules
  • Talking like a robot or a corporate drone doesnt
    work. Being real does.
  • People want to see the real you regardless.
  • Your marketing plans (and the future of your
    career/business) depend on putting your best out
    there online.
  • 63 of a companys market value is attributable
    to reputation
  • Remember Your grandma can see all of this.
    Literally.

Radically Transparent Monitoring and Managing
Reputations Online, Beal Strauss.
5
(No Transcript)
6
The Good News
  • If you do a good deed, the Internet shows that.
  • Help customers on Twitter
  • Provide superior service that gets a great
    shoutout on Yelp!
  • Create a website or a blog that gets raves and
    builds a community
  • Promote multimedia assets under your name (a
    personalized YouTube video or Flickr page)

7
Why You Should Care
  • Potential and current customers, employees,
    employers, business partners, friends, family,
    and romantic relationships all use this to
    evaluate you.
  • This type of conversation always happened you
    just never saw it.
  • 78 of executive recruiters use search engines to
    learn more about candidates 35 have eliminated
    candidates based on what they found.

Radically Transparent Monitoring and Managing
Reputations Online, Beal Strauss.
8
Business
9
Its A Party, Not A Stage
  • Faux pas include
  • Talking all the time about yourself
  • Being rude
  • Ignoring other peoples needs
  • Having nothing to bring to the table

10
Its a Party, Not a Stage
  • Faux pas really are
  • Promoting yourself 100 of the time
  • No one cares.
  • Responding to customers in a way that implies
    they are wrong
  • Ignoring unhappy customers
  • Not doing anything fun or interesting to promote,
    or doing those things and never talking about
    them
  • Social media is key.
  • You are there to have fun, to show you are, and
    to serve others, not to make it all about you or
    to promote your agenda.

11
For Businesses
  • A few spots to consider
  • Page one of Google or Yahoo!
  • Google Alerts
  • General buzz (online news, forwarded info you may
    receive)
  • Info on
  • Message boards/forums
  • Twitter
  • Blogs and blog comments

12
Monitor and Respond
  • RSS reader
  • Free RSS reader services such as Moreover, Digg,
    Backpulse, Twitter, Google blog, Technorati
  • Additional paid monitoring services available
  • Techrigy or Radian6

13
Content Crowd
  • Putting out positive content
  • Social media (can use a service like Knowem.com
    to reserve names)
  • Official Twitter feed (tools like Tweetdeck work
    well for tracking and responding)
  • Blog, updated subdomains for website
  • Encourage customers to use Yelp! and monitor
    regularly to respond

14
Content Crowd
  • Focus on your own website
  • Start a blog and house it under a
    subdomain -http//blog.kkisawesome.com
  • Add additional pages under separate subdomains
    for Google love (customer service, contact, etc.)
  • http//customerservice.kkisawesome.com
  • http//contactus.kkisawesome.com
  • If your customers cannot contact you quickly and
    easily online, your reputation will suffer.

15
Responding to Negative
  • If you have issues with a site like
    RipoffReport.com or PissedConsumer.com, best to
    update your website for customer service or add
    extra portal (GetSatisfaction.com)
  • Responding to Yelp! or Google Local reviews
  • http//www.yelp.com/business/review_response

16
(No Transcript)
17
Personal
18
How To Promote Your Personal Online Rep
  • Create a website/write a blog under your name
  • Buy your domain name and link content to it
  • Social networking. Clean it up. Add more value.
  • First Facebook, LinkedIn, Google Profile
    (www.google.com/profile)
  • Then Video (YouTube, Vimeo), Blog (Tumblr,
    Wordpress) Microblog (Twitter)

19
FAQs
  • What if page one of Google looks crazy and its
    NOT ME?
  • Update your Google profile, LinkedIn profile, and
    Facebook page
  • Add your photo and personal website to as many
    outlets as possible
  • Make it easy for people to distinguish what is
    you and what isnt

20
FAQs
  • What if I need to remove something thats less
    than flattering?
  • If its something you own, just remove it.
  • If its something you dont own, contact the
    owner and ask them nicely to remove it.
  • If they are unwilling or unable to remove, then
    double check your privacy settings.

21
Site list
  • RSS readers/sites for setting up realtime
    monitoring
  • www.moreover.com (news sources and blogs for your
    industry)
  • Can also check Yahoo! news (news.yahoo.com/rss)
    or Topix (topix.com/dir)
  • www.twitter.com (RSS reader for individual feeds
    and mentions of your name)
  • www.blogpulse.com (for blog comments)
  • http//blogsearch.google.com (Google blog search)
  • www.digg.com (Digg search)
  • www.flickr.com and www.delicious.com (photo
    sharing and bookmarking)
  • Can use pixsy.com for RSS
  • www.technorati.com (blog ranking)

22
Site list
  • Paid monitoring systems (good for more complex
    reporting and realtime monitoring)
  • www.techrigy.com
  • www.radian6.com
  • Google alerts
  • Set them up for news, blogs, web and video (or a
    combo of all)
  • Consider setting up RSS for multiple sets of
    keywords and misspellings
  • Nike shoes, Big Mac, etc.

23
Checklist
  • Get a handle on your online rep right now
  • Setup monitoring tools and start reading daily
  • If there are weak areas, start working on them
  • Customer service?
  • Competition dominating your online space?
  • Lack of buzz overall?
  • Build on where you are strong
  • Provide valuable info or resources to your
    community in these areas
  • Figure out a plan for defense against future
    issues
  • Not if, but when

24
Questions? Interested in more help?
  • Contact me!
  • kristin.keith_at_befoundonline.com
  • 847.508.6215 (mobile) or 800.288.1426 (work)
  • www.befoundonline.com
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