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Show Concept

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... guiding and educating whitetail hunters in South Texas and his knowledge of the brush country and respect for the whitetail deer is legendary. – PowerPoint PPT presentation

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Title: Show Concept


1
(No Transcript)
2
Show Concept
From the famed brush country of South Texas,
Brush Country Monsters, is a new series focused
on North Americas most popular big game species,
monster whitetail bucks. Filmed primarily on The
Novillos, one of the finest free-range trophy
whitetail properties in the world, the show
features hunters taking the largest whitetails of
their lives and the real emotion such an
experience generates. At the same time, the show
educates the viewer on the diversity of the South
Texas brush country, while featuring some of the
finest managed whitetail herds in the world, all
in a free range environment.
3
Novillos owner, Jackie Scoggins, with a mature
south Texas trophy taken on Novillos Ranch and
filmed for Brush Country Monsters
4
Tried but True
  • Every hunter in the country dreams about hunting
    a premier destination like the brush country of
    South Texas. Brush Country Monsters produces
    incredible footage that will keep viewers glued
    to their TV and coming back for more week after
    week. This makes the series the perfect platform
    for promoting products ranging from ammunition
    and firearms to optics and wildlife management
    tools, to clothing and other products outside of
    the traditional sporting industry.
  • Our real advantage to the advertiser is our value
    added approach which is unlike anything ever
    offered in the Outdoor Industry.

5
Longtime High Adventure client, Clay Vincent,
with an impressive south Texas trophy taken on
Novillos Ranch and filmed for Brush Country
Monsters
6
Value Added Advertising
Brush Country Monsters is taking a new approach
to providing value to our advertisers. Not only
will BCM appear on network TV, it will also take
a multifaceted approach to reach as many
potential customers as possible by using the
internet as a vehicle to promote and deliver the
content. All of this is made possible by the
producer of BCM, Outdoors Interactive and their
cutting edge knowledge of the internet, which is
destined to effect the future of television and
content delivery. Currently, very few hunting
shows are taking advantage of this emerging
technology and Brush Country Monsters has the
means and expertise to be at the
forefront. Brush Country Monsters will be
streamed in stunning HD as an original series
online at www.whitetailhunts.tv and made
available for download to mobile devices and
computers from iTunes. In addition it will be
linked to cutting edge web sites targeted at
whitetail fanatics like whitetaildestinations.com
and fieldjudgewhitetails.com.
Preview of whitetailhunts.tv
7
New hunter, Savannah Eidson, with first south
Texas buck taken on Novillos Ranch and filmed for
Brush Country Monsters
8
The Faces of BCM
Certified Wildlife Biologist and award winning
outfitter, John Burrell will host each episode.
John was the winner of the prestigious Sporting
Classics Award of Excellence and was featured
weekly on ESPNs Under Wild Skies. John has years
of experience managing one of the nation's top
whitetail destinations. He also formed a
successful international outfitting firm for
outdoor powerhouse Mossy Oak/Haas Outdoors and
was the youngest partner in their recreational
real estate firm Mossy Oak Properties. Johns
destinations have been featured in most of the
world's top sporting publications, as well as The
New York Times and Southern Bride magazine. He
was also the exclusive agent for one of ESPN's
top outdoor programs, Get Wild with Cindy
Garrison.
9
Head guide Lamar Smith, aka Super Guide is a
native of the south Texas brush country and is a
familiar face on BCM. While a large commercial
farmer in the off-season, Lamar is a certified
whitetail fanatic and lives for the December
whitetail season. He has spent many seasons
guiding and educating whitetail hunters in South
Texas and his knowledge of the brush country and
respect for the whitetail deer is legendary.
Lamars personality and sense of humor bring
tremendous value to the show and viewers will
immediately identify with him. If not guiding or
running a camera, you can catch Lamar on several
episodes where he demonstrates his rattling
technique that has tricked trophy bucks for the
last 25 years. You will be simply amazed at what
he can bring to the horns!
10
Jackie Scoggins,the owner of the Novillos, is a
true Texan to the core. He and his family own one
of the largest cattle feed yards in the state of
Texas and is the vision behind developing the
Novillos into one of the countrys premier
whitetail properties. Drawing upon a wealth of
knowledge learned from his observations, working
with the top nutritionist in the cattle business,
as well as his role developing the Tecomate food
plots system with Dr. Gary Schwartz, Jackie has
grown as many trophy bucks as anyone in the
country. While Jackie wont appear on every
show, he will make guest appearances to share his
knowledge of the South Texas brush country and
his secrets for growing trophy bucks in that
environment.
11
Feature Segments
Biologically speaking featuring the cutting edge
wildlife management segments. These segments
show what is required to develop and maintain a
world-class whitetail property. Spots will
feature top wildlife professionals covering
topics such as habitat management, food plots,
herd density, age structure, and sex ratios.
Segment topics will include field judging
whitetails, aging whitetails on the hoof,
defining undesirable bucks, cool and warm
season food plots, food plot fencing, soil
preparation, supplemental feeding, predation,
native species of browse and nutritional value,
brush management, and helicopter
surveys Biologically Speaking is the ultimate
product endorsement platform.
12
Feature Segments
Tools of the Trade - These segments will feature
the Tools of the Trade for harvesting trophy
bucks and the other animals necessary for
maintaining a trophy whitetail population. Segmen
t topics will include calibers ideal for the
brush country, bullet selection, scopes and
optics, sighting in, the ultimate box blind
rifle, Custom vs. factory guns, triggers, wood
vs. synthetic, traveling with firearms, shooting
from a blind, Shooting in the field, action
types, and shot placement. Tools of the Trade
is the ultimate product endorsement platform.
13
The Novillos has always been a favored spot of
the outdoor media because of the availability of
quality content. Here is Stan Potts and Pam Zaitz
with two Novillos monsters filmed for North
American Whitetail and Shes Beyond the Lodge.
14
Why We Are Unique
Lets face it nothing seems to draw higher
ratings in the TV world than shows featuring
whitetail deer. One problem with producing
quality shows in the free range whitetail world
is having enough quality content ,problem solved!
Acre for acre, The Novillos has one of the
highest densities of trophy whitetails in the
world. The caliber of footage shot on the
Novillos is unequalled in a free range
environment and will develop a cult following
among viewers bringing them back time and time
again. On Brush Country Monsters you wont catch
us sitting on feeders, we are more likely to be
overlooking one of the Tecomote food plots or in
the brush rattling up one of the bucks that makes
the Novillos famous.
15
A true south Texas monarch taken by High
Adventure client, Justin Falatok and filmed for
Brush Country Monsters
16
Production
What does one of the worlds leading safari
companies, Patagonias premier fly fishing
operation, and several other leading outdoor
companies who rely on their image for success
have in common? They all use the services of
Outdoors Interactive to promote their image.
Known in the outdoor industry as a leader in the
areas of interactive design and online marketing
campaigns, Outdoors Interactive is also an
accomplish production company. Within its second
year of operation, Outdoors Interactives work
has been featured on ESPN, The Outdoor Channel,
Sportsmans Channel, Pursuit Channel, and the
Lone Star Channel including popular titles like
Under Wild Skies and North American Whitetail
TV. Outdoors Interactive has been chosen to
produce Brush Country Monsters and lead our
online delivery campaign. With their proven
success, we are sure to be a leader within the
hunting industry for web-based programming.
17
Distribution
Brush Country Monsters is aired Nationally on The
Sportsman Channel, worldwide on
WhitetailHunts.TV, and available for download
from iTunes The Sportsman Channel 25 Million
Households On Sportsman Channel, BCM will air
1st and 2nd quarter 2010. This is a time while
many sportsmen are home in front of the TV
instead on in the woods. It also is a time with
fewer whitetails shows featured making it more
attractive to viewers. New webisodes will
launch weekly on WhitetailHunts.TV and be
available year round for download on iTunes.
18
Advertising
Major sponsor 32,500 Includes 30 sec
commercial Product placement in show
segments Opening billboards 2 management deer up
to to 140 BC to be harvested on film Banner on
Whitetailhunts.TV Banner on fieldjudgewhitetails.c
om Segment sponsor 22,500 includes Title
sponsorship of feature segment Segment
billboard 1 management deer up to 140 BC to be
harvested on film Associate sponsor 10,500
Includes Closing billboard Product placement
19
Contact
www.brushcountrymonsters.com John
Burrell Seth Johnson 404/542-5940 615/278-
8495 john_at_outdoorsinteractive.com
seth_at_outdoorsinteractive.com
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