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King Content and the Journalism Curriculum

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Title: King Content and the Journalism Curriculum


1
King Content and the Journalism Curriculum
Guy Berger, 14 December 2005
2
Or an elected female president?
Nevertheless..
3
Content means to an end
What end?
4
Agenda-setting
  • Philosophy, definitions
  • Context
  • Education, industry, conditions
  • Curriculum or curriculae?
  • The order of things
  • Core vs peripheries
  • Other knowledges
  • Conclusion n questions

5
1. Philosophy definitions
6
1.1 Nature of the beast?
  • Education or training?
  • Outcomes-based?
  • But, beware simple cause-effect
  • What is journalism?
  • no one size fits all
  • extent to which we have a reified conception is
    indicative of how particular forms have become
    hegemonic
  • Possibility of the universal?

7
2. Context
8
2.1 Changing higher education
  • Branded, commodities, sales, customers.
  • Numbers and niches
  • Have to cover all bases tensions
  • Bigger issue is NOT industry-academy relations
    but contribution to society.
  • i.e. media not endpoint, but a means
  • Practical connection USA 71
  • But with what effect.?

9
2.2 Historic dichotomy
  • Industry point of reference
  • Tension admin vs critical journ ed.

Industry
Academy
  • Prod/professional skills
  • Vocational
  • External orientation
  • Administrative
  • Theory, concepts
  • Academic
  • Internal orientation
  • Critical

Vs Vs Vs Vs
10
2.3 Confounding the norm
  • Prod/professional skills
  • Vocational
  • External orientation
  • Administrative

Vs Vs Vs Vs
  • Theory, concepts
  • Academic
  • Internal orientation
  • Critical
  • Theory embedded in Prod/Professional
  • Prod skills ? vocation per se (eg. mm, WED)
  • Academic ? internal orientation (topical)
  • Critical can be in all these

BUT
11
2.4 Brave new world
  • Orientation to a changing industry
  • Do we lag, or pioneer?
  • Do we combat or cuddle?
  • Do we serve, or transform?
  • More media and journalists
  • Is investigative journ only thing left?
  • Globalisation national mould
  • New technologies
  • Peace, Aids, Union, Languages etc.

12
3. Curriculum or curriculae?
13
3.1 Horses, courses, configs
  • Different answers depending on
  • Diplomas (varying lengths)
  • Degrees
  • Post-grad programmes
  • Certificate courses

14
4. The order of things
15
4.1 Life is short eat dessert first?
  • Cobden, Fourie research, analysis, general
    knowledge before technique
  • G Stuart Adam techniques, then depth techniques,
    then specialist knowledge for critique
  • Rhodes Integrate where possible, though
    acknowledge some stand-alone theory components,
    some more production-oriented parts, some
    additive.

16
5. Cores vs peripheries
17
5.1 Theory onions, not apples
  • Cultural studies
  • Identity, Discourse, Representation
  • Media studies
  • Pol ecos, Law, Policy, Democracy (in various
    guises), History, Tech
  • Journalism studies
  • News, sources, ethics, genre, story telling,
    negotiation

18
5.2 Elementary and specialist
  • Main flavour vs smorgasboard.
  • Time, time, time and more time
  • Writing what is it? Thinking? Reporting?
  • Generic versus medium-specific?
  • Bridge to academic courses?
  • Research what is it?
  • Bridge to academic courses?

19
5.3 Unesco African (UG degree)
  • Year 1 Core
  • Mass com intro
  • Mass media history
  • African comms
  • Use of language
  • Writing for mass media
  • Computer literacy
  • Mass media/com and society
  • National comms systems
  • Comms for devt
  • Reading notes
  • Current events
  • Second language

20
5.4 Unesco African (UG degree)
  • Year 1 Elective
  • Economics
  • Afn history
  • Philosophy of science
  • Intro to Pol Sci
  • Intro to Psych
  • Intro to Philosophy
  • Intro to Sociology
  • Literary theories
  • Art history
  • Religious history

21
5.5 Unesco African (UG degree)
  • Year 2 Core
  • Intro to print journ
  • Intro to broadcast
  • Intro to PR
  • Intro to Ads
  • Intro to book publish
  • Intro to Photojrn
  • Intro media manage
  • News reporting
  • Com theories
  • Intro to comms research
  • Intro to new ICTs
  • Intro to film lit
  • Media gender
  • Intro to docu-mentation
  • Use of language

22
5.6 Unesco African (UG degree)
  • Photo reporting
  • Intro to library sci
  • Good Governance
  • Hist of film
  • Script writing
  • Books/Ads/Features
  • Rhetoric
  • Specialised reporting
  • Animation
  • Year 2 Elective
  • Stats
  • Layout
  • Announcing
  • Radio news
  • Bdcast studios
  • Intro to marketing
  • Writing for PR
  • History of Photography
  • Fundamentals photo

23
5.7 Unesco African (UG degree)
  • Year 3 Core
  • Devt comms
  • Advance research
  • Policies and law
  • Consultancy
  • Internat comms
  • Ethics
  • Advanced reporting
  • Electives
  • Mass comm lit
  • Cross cultural comms
  • Organisational comms
  • Social marketing
  • News agency reporting
  • Media Human Rights

24
5.8 Interrogating it
  • Model of uniform curriculum
  • Rationale unclear
  • No rubric
  • Eg. RU themes
  • 1st year consumption
  • 2nd year production
  • 3rd year contexts

25
6. Other knowledges
26
6.1 Orientations
  • Specifics
  • Numeracy? Computers? What level?
  • History, geography?
  • Generic
  • General knowledge, but..
  • not learn more facts, but identify gaps and know
    how to reasearch them. Give a journo a fact and
    feed her for one story. Teach her how to
    discover, and she has a career

27
6.2 Other
  • Logic?
  • Critical thinking?
  • Entrepreneurialism?
  • Negotiation and leadership?

28
6.4 Cross-field outcomes
  • identify and solve problems
  • work in a team
  • organise and manage themselves
  • collect, analyse and evaluate information
  • communicate effectively
  • use science and technology
  • recognise problem solving contexts
  • reflect on effective learning strategies
  • participate as a responsible citizen
  • be culturally and aesthetically sensitive.

29
7. Conclusion the questions
30
Summing up
  • Education? Journalism? Universal?
  • Context
  • Changing higher education, any impact?
  • Industry vs academy a false dichotomy?
  • Situation specific
  • Rave new world, local issues nb?
  • Note different qualifix and programmes?
  • A right sequence? Integration?
  • Theoretical knowledges (cs, ms, js)?
  • General, foundational, cross field?

31
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