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Title:

NEW ERA HATS

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... the hat retail industry Strong brand ... Clothing Sports Equipment Athlete Endorsements None right now Go Green -100% Organic Wool THREATS Fakes ... – PowerPoint PPT presentation

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Title: NEW ERA HATS


1
NEW ERA HATS
  • Alex Jones
  • Chris Zales
  • A.J. Smith

2
HISTORY
  • Founded- 1920 by Ehrhardt Koch
  • Second mortgage
  • 5000, 14 employees, and a promise!
  • Now 4th generation management

3
HISTORY Contd
  • 1930s Fitted Baseball caps to Spalding Wilson
  • 1940s Sells directly to teams as NEW ERA brand
    name
  • 1954 59Fifty cap became official hat of MLB
  • 1994 Spike Lee started non-traditional colors
  • Now operating in Canada, Europe, and Japan
  • Has been the leader in hat sales since the
    introduction of fitted caps

4
STRENGTHS
  • Dominance of the hat retail industry
  • Strong brand loyalty
  • Largest sports licensed headwear company in
    the United States
  • Available everywhere
  • Malls
  • Outlet stores
  • Several online retailers including such as Lids,
    Just Sports, Champs, Foot Locker, neweracaps.com

5
STRENGTHS Contd
  • Control of the Fashion cap market, Rap and
    Hip-Hop
  • Manufacturer of hats for almost all professional
    and amateur sports teams
  • Team hats available in several colors not just
    team colors
  • Apparel and accessories
  • Caters to all kinds of people

6
WEAKNESSES
  • No stand-alone New Era retail stores
  • Actual Sizes can vary on different styles
  • Risky to buy online
  • 100 wool can shrink when wet
  • Expensive compared to others
  • Lack of non-fitted caps
  • Adjustable Snaps, Straps, Velcro
  • Women who wear pony tails or buns

7
OPPORTUNITIES
  • Moving into markets other than just caps
  • Beanies
  • Accessories (Sunglasses, Necklaces, Wristbands)
  • Clothing
  • Sports Equipment
  • Athlete Endorsements
  • None right now
  • Go Green
  • -100 Organic Wool

8
THREATS
  • Fakes / Counterfeits
  • eBay
  • Online sites that claim they sell authentic New
    Era
  • Reebok
  • NFL Contract
  • NBA Contract

9
REFERENCES
  • http//sports.espn.go.com/mlb/news/story?id299028
    8
  • http//www.neweracap.com/
  • http//www.google.com
  • http//www.capitate.co.uk/new-era-cap.htm
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