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Creating Effective Poster Presentations

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Adobe Photoshop or InDesign CorelDraw or other paint programs Graphics / Images Do not use compressed images (.jpg / .gif) Use uncompressed TIFF ... – PowerPoint PPT presentation

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Title: Creating Effective Poster Presentations


1
Creating Effective Poster Presentations
  • Stuart Boon
  • Centre for Academic Practice Learning
    Enhancement

2
Outline
  • Purpose
  • Content
  • Design
  • Construction
  • Tips
  • Summary

3
Purpose
  • Why use posters?

4
Purpose
  • To present a summary of research or scholarship
    in a format that is easily and widely accessible
  • To reach a large audience
  • To allow many people to report findings in a
    single session
  • To allow people with similar interests to meet
    and discuss detailed topics or ideas

5
Purpose Cognitive
  • The purpose of using a poster
  • On the Surface
  • To inform
  • To communicate information and ideas to peer
  • Beneath the Surface
  • To persuade or influence
  • To affect change in anothers understanding

6
Purpose Your Audience
  • Consider
  • How can I best inform my audience?
  • What do I know about them?
  • What are they likely to respond to?
  • What do they need to learn from me?
  • How can I best speak to them?
  • What language should I use?
  • How can I engage them?

7
Content
  • Typical components of a poster
  • Title
  • Author(s) - names affiliations
  • Abstract or Summary - approach main findings
  • Introduction
  • Materials Methods - describing experimental or
    field research, background theory or historical
    overview
  • Results - key findings
  • Conclusions
  • Acknowledgements, References Sources

8
Content Focus
  • Focus your content!
  • What is the one main point you want to make?
  • Use a statement, diagram or image that will grab
    your audiences attention
  • Your audience will not likely approach if it is
    not clear what your topic or theme is from a
    safe distance (2 - 3 metres) - use less but
    bigger text
  • In most situations, your audience will have a
    limited time to view posters

9
Design
  • Provide a neat, logical arrangement of text and
    graphics
  • Leave white space to provide structure and
    distinguish elements from each other
  • Consider
  • Having a focal point for your poster
  • Using a striking overall design related to the
    topic
  • Attractive and effective use of colour
  • Keep proper contrast between background and text

10
Design Content Paths
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11
Design Visual
  • Colour
  • use sparingly to emphasize, make distinct, or
    connect information
  • Fonts
  • use large, simple fonts (24pt) so that your text
    is readable from at least 2 metres
  • White Space
  • effective posters are spacious and easy to
    follow adequate clear space will direct
    attention to key elements

12
Design Visual 2
  • Balance
  • Provide a balance of text, graphics, and other
    visual elements (colour, white space, etc.)
  • 40 graphics is suggested
  • Guidelines
  • If you cannot avoid a complex design or a degree
    of clutter, try to provide guidelines such as
    arrows from one panel to another, or numbering
    your headings

13
Construction
  • Software
  • Microsoft PowerPoint - highly recommended!
  • Adobe Photoshop or InDesign
  • CorelDraw or other paint programs
  • Graphics / Images
  • Do not use compressed images (.jpg / .gif)
  • Use uncompressed TIFF (.tif) and the higher the
    resolution the better (300dpi)
  • Printing
  • Who is printing your poster? The department,
    yourself or University Print Shop?

14
Construction Dots Per Inch
15
Tips
  • Keep text to a minimum
  • For impact and to attract visitors
  • Huge blocks of tiny text attract people like
    dentists attract children -- that is they dont!
  • Dont try to tell the whole story on your poster
  • Edit out extraneous and superficial material
  • Present only enough information and data to
    support your conclusions

16
Tips Handouts
  • Provide a handout for interested visitors
  • Include a summary of your poster
  • Title
  • Abstract
  • Key figures and findings
  • Include text, tables and graphics you werent
    able to include on your poster
  • Include your contact details
  • Name, address, phone, fax, e-mail, etc.

17
Tips At the conference
  • Transportation
  • How readily does your poster travel?
  • Roll up? Break down? Can you take it with you?
  • Tools for the conference
  • Tape - ordinary and double-sided
  • Velcro / Bluetac / Pushpins / String
  • Scissors
  • Pens or pencils

18
Tips Presentation
  • Presenting your poster
  • Arrive early!
  • Be prepared to chat and answer questions
  • Have your handouts ready
  • Dress appropriately for the venue

19
Summary
  • Consider
  • What is your poster trying to achieve?
  • Who is your audience?
  • What content do you need to achieve your purpose
    and reach your audience?
  • What design / elements will work best for your
    purpose?
  • How are you going to construct it and get it
    printed?
  • What do you need on the day of the presentation?

20
Thank you!
  • For more information
  • Stuart Boon
  • Centre for Academic Practice Learning
    Enhancement
  • Graham Hills Building, John Anderson Campus
  • stuart.boon_at_strath.ac.uk
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