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AOL Time Warner America Online

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AOL Time Warner America Online Shellie Byrum Lilla Cortese Elizabeth Hansbury Sarah Stein Media & Communication America Online AOL Time Warner Book Group AOL Time ... – PowerPoint PPT presentation

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Title: AOL Time Warner America Online


1
AOL Time WarnerAmerica Online
  • Shellie Byrum
  • Lilla Cortese
  • Elizabeth Hansbury
  • Sarah Stein

2
  • Media Communication
  • America Online
  • AOL Time Warner Book Group
  • AOL Time Warner Interactive Video
  • Time Inc.
  • Time Warner Cable
  • Entertainment Networks
  • Home Box Office
  • New Line Cinema
  • Turner Broadcasting System Inc.
  • Warner Bros.
  • Warner Music Group

3
America Online
  • Founded in 1985
  • Merged with Time Warner Jan. 11, 2001
  • 1 Internet Service Provider in the world
  • 85 million customers
  • Operates in 17 countries and 8 language
  • Accounts for 60 of Internet audience in U.S.

4
AOL Services
  • AOL Instant Messenger
  • ICQ
  • MapQuest
  • Netscape
  • AOL Moviefone
  • Spinner
  • Winamp
  • Digital City, Inc.

5
Major Competitors
  • MSN
  • United Online
  • Earthlink
  • SBC/Prodigy

6
Reputation
  • Strengths
  • Worldwide
  • Brand Management
  • Accessible and User-Friendly Services
  • Innovative
  • Broad-based
  • Weaknesses
  • Customer Satisfaction
  • Investor Satisfaction

7
Threats
  • Microsoft
  • MSN 8 rivals AOLs 8.0
  • AOL Time Warner might drop AOL from company name
  • Possibility of split between AOL and Time Warner

8
Opportunities
  • Rebuilding top management
  • Expanding AOL Broadband high-speed Internet
    access
  • Expanding AOL Anywhere
  • Closing the Digital Divide
  • Improve customer satisfaction and retention

9
Recommendation
  • Goal
  • To restore confidence in management
  • Objective
  • To reach a position where two-thirds of AOL Time
    Warners top 1,000 shareholders embrace the
    companys strategy for growth by December 2004

10
Recommendation
  • Strategy
  • Promote shareholders awareness of current events
    about AOL Time Warner and its strategy for growth
  • Tactics
  • Listserv e-mail
  • Bi-monthly newsletters
  • Investors only section of Web site

11
Recommendation
  • Strategy
  • Incorporate feedback from investors into the
    growth plan
  • Tactics
  • Annual dinner meetings
  • Qualitative questionnaire
  • Direct connection to board members

12
(No Transcript)
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