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Human Geography By James Rubenstein

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Human Geography By James Rubenstein Chapter 4 Key Issue 4 Why Does Globalization of Popular Culture Cause Problems? International diffusion of popular culture has led ... – PowerPoint PPT presentation

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Title: Human Geography By James Rubenstein


1
Human Geography By James Rubenstein
  • Chapter 4
  • Key Issue 4
  • Why Does Globalization of Popular Culture Cause
    Problems?

2
International diffusion of popular culture has
led to two problems.
  • The diffusion of popular culture may threaten
    the survival of traditional folk culture in many
    countries.
  • Popular culture may be less responsive to the
    diversity of local environments and consequently
    may generate adverse environmental impacts.

3
Threat to Folk Culture
  • When people turn from folk to popular culture,
    they may also turn away from the societys
    traditional values.

4
Loss of Traditional Values
  • The Western business suit has been accepted as
    the uniform for business executives and
    bureaucrats around the world.
  • Wearing clothes typical of MDCs is controversial
    in some Middle Eastern countries.
  • Muslim women in MDCs are encouraged to discard
    the black Chador in favor of skirts and blouses.

5
Chador
6
Change in Traditional Role of Women
  • The global diffusion of popular culture threatens
    the subservience of women to men that is embedded
    in many folk customs.

7
Change in Traditional Role of Women
  • The concepts of legal equality and availability
    of economic and social opportunities outside the
    home have become widely accepted in more
    developed countries, even where women in reality
    continue to suffer from discriminatory practices.

8
Negative Impact on Women
  • Contact with popular culture has brought an
    increase in prostitution in LDCs.
  • International prostitution is encouraged in
    (some) countries as a major source of foreign
    currency.

9
Threat of Foreign Media Imperialism
  • Leaders of some LDCs consider the dominance of
    popular customs by MDCs as a threat to their
    independence.

10
The Spread of Television in LDCs
  • Leaders of many LDCs view television as a new
    method of economic and cultural imperialism on
    the part of the more developed countries,
    especially the United States.

11
Western Control of News Media
  • LDCs fear the effects of the newsgathering
    capability of the media even more than their
    entertainment function.

12
Many African and Asian government officials
  • Criticize the Western concept of freedom of the
    press.
  • Argue that the American news organizations
    reflect American values and do not provide a
    balanced, accurate view of other countries.

13
In Many Regions of the World
  • The only reliable and unbiased news accounts come
    from the BBC World Service shortwave radio
    newscasts.

14
Environmental Impact of Popular Culture
  • Popular culture is less likely than folk culture
    to be distributed with consideration for physical
    features.

15
Modifying Nature
  • Popular culture can significantly modify or
    control the environment.
  • It may be imposed on the environment rather
    than springing forth from it, as with many folk
    customs.

16
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17
Even if the resulting built environment looks
natural, it is actually the deliberate creation
of people in pursuit of popular social custom.
18
Diffusion of Golf
  • Golf courses, because of their large size (200
    acres), provide a prominent example of imposing
    popular culture on the environment.
  • Golf courses are designed partially in response
    to local physical conditions.
  • Golf courses remake the environment.

19
Golf Holes Per Capita
20
Distribution of Golf Courses in the US
  • The number of golf courses per person is greatest
    in north-central and northeastern states due to a
    long tradition of playing golf.

21
Uniform Landscapes
  • The distribution of popular culture around the
    world tends to produce more uniform landscapes.
  • In fact, promoters of popular culture want a
    uniform appearance to generate Product
    recognition and greater consumption.

22
Hiroshima, Japan
23
Uniformity
  • Uniformity in the appearance of the landscape is
    promoted by a wide variety of other popular
    structures in North America, such as gas
    stations, supermarkets, and motels.

24
Franchise
  • An agreement which allows the local outlet use of
    the companys name, symbols, trademarks, methods,
    and architectural syles.

25
Fast-food Restaurants
  • An example of uniform landscape.
  • Usually organized as franchises.
  • Originally developed to attract people who
    travel by car.
  • Recently buildings are more subdued.

26
Global Diffusion of Uniform Landscapes
  • Diffusion of popular culture across Earth is not
    confined to products that originate in North
    America.
  • Japanese automobiles and electronics have
    diffused to the rest of the world, including
    North America.

27
Negative Environment Impact
  • The diffusion of some popular customs can
    adversely impact environmental quality in two
    ways depletion of scarce natural resources and
    pollution of the landscape.

28
Increased Demand for Natural Resources
  • Increased demand for some products can strain the
    capacity of the environment.
  • With a large percentage of the worlds population
    undernourished, some question . . . Inefficient
    use of grain to feed animals for eventual human
    consumption.

29
Pollution
  • Folk culture, like popular culture, can cause
    environmental damage, especially when natural
    processes are ignored.
  • The more developed societies that produce
    endless supplies of popular culture have created
    the technological capacity both to create
    large-scale environmental damage and to control
    it.
  • However, a commitment of time and money must be
    made to control the damage.
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