Planning Your Persuasive Strategies

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Planning YourPersuasive Strategies
Paul V. Andersons Technical Communication, 6th
ed.
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• Listenand respond flexibly to what you hear.

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• Focus on your
• readers goals and values.

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• Addressand learn fromyour readers concerns and
  counterarguments.

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• Reason soundly.

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• Organize to create a favorable response.

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• Build an effective relationship with your readers.

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• Determine whether to appeal to your readers
  emotions.

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• Global Guideline Adapt your persuasive
  strategies to your readers cultural background.

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• Ethics Guideline
• Employ ethical persuasive techniques.

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Read more about planning your persuasive
strategies in Chapter 5 of Technical
Communication.