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Writing Proposals

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Writing Proposals Types of Proposals Research Proposals Book Proposals Business Plans Pre-proposal You have 60 seconds. Give introductions, credentials. – PowerPoint PPT presentation

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Title: Writing Proposals


1
Writing Proposals
2
Types of Proposals
  • Research Proposals
  • Book Proposals
  • Business Plans

3
Pre-proposal
  • You have 60 seconds.
  • Give introductions, credentials.
  • Describe problem.
  • Describe solution.
  • Identify your needs.

4
Proposal Templates
5
(No Transcript)
6
Cover Letter Tips
  • Three brief paragraphs.
  • Introduce Proposal.
  • Explain why youre sending it.
  • More you than we.
  • Reminder about past discussion.

7
Biography Tips
  • Convince the target that youre the right person
    or team for the grant.
  • Brag, but be 100 truthful with support.
  • Know what the granter wants and provide it.
  • Look at bios from winning proposals.

8
Abstracts/Executive Summary
  • A concise summary of your proposal.
  • State what you want and why you want it in one
    sentence.
  • Identify problem.
  • Explain how you will solve the problem.

9
The Contingency Plan
10
Revolutionary Ideas
  • Link aspects of the idea to proven concepts.
  • Preempt criticism and answer likely questions.
  • Portray yourself as down-to-earth.
  • Avoid describing concept as revolutionary.

11
Research Proposals
  • Understand the audience.
  • Have a strategy for dealing with reviewers.
  • Get someone on your team who will impress the
    reviewers.
  • Write clearly and concisely.
  • Make a convincing case for yourself.

12
Contents of a Research Proposal
  • Cover sheet or cover letter
  • Abstract or project summary
  • Table of contents
  • Project description
  • Significance statement
  • Objectives and hypothesis
  • Experimental design and methods
  • Bios
  • Schedule
  • Budget

13
Significance Statement
  • 1-2 page explanation of why research is
    important.
  • Start generally and get more specific.

14
Project Description
  • State overall objectivesif all goes well, what
    will be the result?
  • State at least one hypothesis no more than two.

15
Design and Methods
  • Overview.
  • Methods and Materials.
  • Data Analysis (or plan for evaluating results).

16
Book Proposals
  • Understand the audience.
  • Know how publishers think.
  • Strategy
  • Convince publisher that your book will sell many
    copies.
  • Write well.
  • Understand market.
  • Convince publisher that you can meet a deadline.

17
Book Proposal Contents
  • Your book proposal must contain the following
  • Abstract
  • Biography
  • List of previous publications
  • Marketing
  • Detailed Outline
  • Schedule

18
Marketing Section
  • Who are the primary and secondary audiences for
    the book?
  • What are the competitors? How will you compare
    with them?
  • What is the appropriate price?
  • What are ideal venues?

19
Business Plans
  • Understand audience.
  • How do you impress a group of investors or a
    venture capitalist?
  • Strategy.
  • How much do you know about the prospect?
  • Are you experienced?
  • Do you have a way to recoup investments?
  • Are your ideas clear and sensible?
  • Do you have a market and a plan for reaching it?
  • Are you a friend of a friend?

20
Contents of a Business Plan
  • Front Matter.
  • cover letter, cover page, TOC, etc.
  • Executive Summary.
  • Company.
  • brief corporate history or bios of members.
  • Product.
  • Support.
  • Market.
  • Marketing.
  • Manufacturing/Distribution.
  • Finances.
  • Schedule.

21
Summary
  • Is proposal error-free?
  • Has someone outside the team reviewed the
    proposal?
  • Have you followed the template?
  • Is contact info correct?
  • Is your bio effective?
  • Do you explain business as well as technical
    matters?
  • Is your budget realistic?
  • Do you come across as well-organized and
    confident?
  • Did you address potential problems effectively?
  • Did you avoid obvious boilerplate?
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