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CREATING VALUE CHAIN IN TECHNICAL TEXTILES

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creating value chain in technical textiles. anupam dikshit. coo projects. s. kumars nationwide ltd. 25th august 2011 – PowerPoint PPT presentation

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Title: CREATING VALUE CHAIN IN TECHNICAL TEXTILES


1
CREATING VALUE CHAIN IN TECHNICAL TEXTILES
  • ANUPAM DIKSHIT
  • COO PROJECTS
  • S. KUMARS NATIONWIDE LTD
  • 25TH AUGUST 2011

2
WHAT IS TECHNICAL TEXTILES
  • Any textiles where function comes first and only
    then criteria like price and usually not
    aesthetics
  • Used by other industries for their specific
    physical and functional properties their end
    products
  • Not fashion oriented and not seasonal

3
FORMS
  • Fibres (such as for plastic or cement
    reinforcement)
  • Yarn type products (such as sewing thread or
    ropes)
  • Non-wovens (ex staple fibre or ex chips)
  • Non-spun products (such as wadding or filters)
  • Fabrics (woven, knitted, braided, stitch-bonded
    or other)
  • Garments (fire retardant, bullet proof vest)
  • Made-up products (tarpaulins for trucks, filters,
    tents and temporary buildings)

4
SECTORS
5
WORLD SECTOR-WISE SHARE
Total US 127 bn 2010
6
INDIA SECTOR-WISE SHARE
Total US 12 bn
7
GROWTH OF TEXTILES
World Total
8
GLOBAL BREAK-UP
9
FIBRE BASES
10
RAW MATERIALS
11
TECHNOLOGIES
  • Fabrics Woven, Warp-Knit, Weft-Knit
  • Non-Wovens
  • Stitchbonding Bi-Axial, Multi-Axial
  • Laminations Film, Fabric, Membrane, Leather or
    Non-Woven
  • Composites of above

12
NON-WOVENS GROWTH
VALUE
13
NON-WOVENS ASIA
QUANTITY
14
TRENDS
  • TT will continue to grow world-wide
  • Asia will become the major global player
  • India is yet at an emerging state in TT
  • Major growth technologies are
  • Non-Wovens
  • Reinforced Hi-Performance Composites
  • Geotextiles
  • Filteration
  • Functional Garments FR, Hi-Vis, Sports, Extreme
    Weather, Bullet-Proof.

15
SECTOR SELECTION
MARKET ATTRACTIVENESS MARKET ATTRACTIVENESS MARKET ATTRACTIVENESS MARKET ATTRACTIVENESS
COMPANY POTENTIAL SYNERGY LOW MEDIUM HIGH
COMPANY POTENTIAL SYNERGY HIGH IGNORE SECTOR ANALYZE SECTOR TARGET SECTOR
COMPANY POTENTIAL SYNERGY MEDIUM IGNORE SECTOR ANALYZE SECTOR ANALYZE SECTOR
COMPANY POTENTIAL SYNERGY LOW IGNORE SECTOR IGNORE SECTOR IGNORE SECTOR
16
POTENTIAL SECTORS
  • Geotech
  • Medtech Non-Woven
  • Mobiltech
  • Protech

17
GEOTECH (GT)
18
GT NORMS
19
GT SEGMENTS
20
GT DEMAND
EXP YR 2013
21
INDIA GROWTH DRIVERS
22
CONCLUSIONS GT
  • Consumption will continue to be dominated by Govt
    or Govt backed contractors
  • Lack of norms leading to subjectivity
  • Absence of regulation for usage, as against US,
    EU, Japan even China
  • Co-operation required by user ministries
  • Intl market restricted by entry barriers - high
    quality norms, tender based buying long-term
    guarantees maintenance contracts - so focus on
    domestic maybe near abroad

23
MEDTECH (MT)
  • Products can be segmented by
  • Application
  • Hygiene Personal Care (Non-Sterile)
  • Surgical Medical Applications (Sterile)
  • Technology
  • Carded/Spunlaced Cotton Wool cotton balls,
    dental buds, make-up pads, wound dressing etc
  • Spunmelt Non-Woven medical gowns, masks etc
  • Spunlaced Non-Woven wipes, dressings etc
  • Woven gowns, drapes, gauze etc

24
TYPES OF NON-WOVEN
25
GROWTH IN SPUNMELT
IN K.TONS
26
SPUNLAID MARKET
27
NON WOVEN MARKETS
28
PRODUCTS MT
29
INDIA MARKET
30
CONCLUSIONS MT
  • High entry barrier due to heavy Capital Exp
  • High rate of technology upgradation requires
    quick repeat capital investments
  • High volume machinery requires steady market,
    usually a JV with an MNC user
  • Very high quality standards, esp for sterile
    goods with intl agency approvals
  • Very few high quality machinery makers
  • Limited no. of raw-mat. makers
  • More margin finished goods than in r/m

31
MOBILTECH (MbT)
  • Applications in cars, bikes, trucks, buses,
    trains, metros, planes, ships any tptn device
  • Components abt 30 kg per car
  • In-cabin - upholstery, door panels, carpets,
    headliner, seatbelt, airbags
  • Outside hood acoustic liner, filters, tyre
    cords, wheel-arch liner, trunk liner, under
    shield, cable wrappers
  • Products
  • Non-woven acoustic liner, carpets, headliners
  • Decorative woven fire retardant interior fabrics
  • Nylon/ Polyester tyre cord
  • High tenacity polyester narrow width seat belts

32
PRODUCTS
33
INDIA VEHICLE MARKET
34
AIRBAGS
35
MADE-UP AIRBAG
36
GROWTH OF AIRBAGS
37
TYRE CORD
38
SEATBELTS
39
CONCLUSIONS MbT
  • Though some sectors have good potential and
    synergy like interior fabrics, liners seat-belt
    sectors like tyre cord airbags were low
  • There is more potential in made-up product than
    in only the component
  • Component market is dominated with SME sector
    which is difficult to compete on price
  • Front end tie-up with auto industry critical
  • Slowdown expected in auto industry both domestic
    exports esp high end cars
  • Market can grow exponentially with changes in
    regulations for FR fabric, airbags, rear seatbelt

40
PROTECH (PT)
  • Covers all types of protective clothing ranging
    from high quality industrial work-wear to high
    performance products like bullet-proof vests,
    high altitude clothing etc
  • Made from standard fibres/blends or from
    specialized technical fibres like high tenacity
    fine denier filament, aramides, carbon etc
  • Covered by very high performance standards under
    harsh usage conditions
  • One of the largest users are defense forces
    followed by hazardous industries

41
CHIEF FUNCTIONS
  • Foul Weather Protection
  • High Visibility
  • Fire Retardant
  • Anti Static
  • High Altitude Clothing
  • Nuclear Biological Chemical (NBC) Protection
  • Dust Protection
  • Slash Protection
  • Bullet Proof Vests

42
WORLD MARKET
43
WORLD MKT SEGMENTS
44
INDIA MKT SEGMENTS
45
PRODUCTS
46
PRODUCTS
47
USES IN DEFENCE
  • The biggest user of Protech is defence forces
    military, para-military, police fire brigade
  • Products include
  • Uniforms
  • Foul Weather Clothing (FWC) incl Extreme Cold
    Climate Clothing (ECC)
  • Ballistic protection vehicles personnel
  • Fire Proof/Retardant clothing
  • Nuclear-Biological-Chemical protection suits
  • Multi-Spectral Camouflage objects personnel
  • Parachute fabrics cords
  • Tents, Sleeping bags Packs

48
USES IN INDIAN INDUSTRY
  • Currently Protech is an under-developed market in
    industry due to low regulation, missing norms
    and even lesser implementation
  • This is changing with world-class cos multi-
    national cos setting intl stds for worker safety
  • SME sector virtual non-users of Protech
  • Pressure from workers customer compliance has a
    major role in pushing for Protech
  • Higher quality workforce require better uniforms
  • FWC for outdoor workers potentially a huge mkt
  • Both purchase rental model exist but latter is
    a new development in India

49
CONCLUSIONS PT
  • Defence forces will continue to dominate the
    Indian market in the near future
  • Extensive refurbishment of defence forces
    underway providing much needed protection to
    personnel market for high qlty products
  • Better norms reqd to avoid only L1 purchasing
  • Significant import substitution possible
  • Industry usage is increasing but can grow faster
    with adoption of world class stds
  • Barriers in access to special fibres/technology
    exist so JV with suppliers critical

50
RECOMMENDATIONS
  • Raw Materials Encourage dev of high-grade
    fibre, yarn rolled-goods capacities
  • Policy Changes Must make usage compulsory over
    a defined time. Multi-ministry Empowered Group
    (EG) must be set-up to recommend policy changes
  • Education Centres of Excellence (COE) need to
    be further strengthened to encourage training at
    supervisor worker level.
  • Standards Efforts to establish clearer stds
    testing meths of intl level have to be
    strengthened.
  • Funding Competition from US, EU China, where
    cost of funds is 3 to 5, TUF benefit
    inadequate. Increase subvention, for limited
    period of 5 yrs, to at least 10 to encourage
    investments

51
THANK YOU
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