Mobile TV @ Siemens

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Mobile TV _at_ Siemens
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Mobile TVComplementary technologies supporting
complementary services
Mobile TV Streaming
Unicast streamingvideo on demand and live
streaming via GPRS and UMTS
Unicast
Cellular network
Point to Point
Cellular network is essential in each scenario to
offer interactivity, personalization and charging
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Mobile TVComplementary services supporting
different use cases
Use Cases
User Experience
Advantages
) either e.g. information to a current location,
or related to situation at that location (traffic
jam, soccer game)
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Mobile TVPositioning of media delivery
mechanisms

• Mobile TV streaming and DVB-H are
• complementary services
• Siemens has strong experience in multi media
  delivery via streaming and download
• Siemens offers a clear evolution strategy for
  mobile TV
• Siemens offers a DVB-H trial package the MNO can
  start today to gain mobile TV experience

many
DVB-H
Mobile TVStreamingw. MBMS
individual
standard
service
Mobile TVStreamingw. HSDPA
Mobile TVStreaming
user
few
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Mobile TVDVB-H Addressing the masses
Technology

• MNO benefits

Broadcast Mobile Integration!
New business opportunity due to back channel -
attracting more users by offering new
services Additional revenues by offering valuable
content through broadcast channels Benefit of the
catalyst effect of mobile TV to other mobile
services Great cross selling potentials Prepare
the mass market for the usage of individualized
mobile TV services tailored for mobile use

• Addressing an unlimited number of subscribers
  one to many concept (as opposed to one-to-one or
  unicast concept)
• delivery of tailored content for mobile usage at
  the same time
• while having a manageable limited impact on
  available bandwidth in a given cell
• cost efficient

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Mobile TV _at_ SiemensSome references
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Mobile TVA variety of customers and situations