Disruptive Questions That May Define the Marketplace

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Disruptive Questions That May Define the
Marketplace
DOUG WEAVER Founder CEO, Upstream Group
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Why Am I Up Here?
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How We Got Here A Dougorithm
P/Unsold Inventory
/
DSP Tech
-
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Or, to Put it Differently
Houston, Looks Like Maybe Weve Got
a Clusterf_at_k on Our
Hands!
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The Best Way to Deal with a Messy
Situation is to Ask
the Right Questions.
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Does the Client Care About the
Same Things We Do?
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Whats the Better Future That Were Conjuring
for the Marketer?
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What If Our Math State is Focused on the Wrong
Branches of Math?
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Do the Holding Company Trading Desks Really Have
Bench Strength and Mandate to Survive
and Thrive?
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What is the Defensible High Ground
for Ad Networks and How Many Will Make
the Journey?
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Whos in This For the Long Haul?
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What Happens to the Ecosystem if We
Kill Off All the Songbirds?
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What Happens If Atlas Shrugs?
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What About the Consumer?
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"Each new technology turns its predecessor into
an art form."
Thank You

• Marshall McLuhan

Doug Weaver 802.985.2500 dweaver_at_upstreamgroup.com

www.getthedrift.com