Trends and Color Forecasting

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Trends and Color Forecasting

• How trends and color forecasting are used to
  develop new textile products

Written by Deborah Craft Georgia CTAE Resource
Network 2010
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Trends

• What is a trend?
• A trend is what is currently popular.
• Trends typically last for a short period of time.
• Trends are sought after by many people.

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What Influences Trends?

• Trends can be influenced by other factors
  happening in the world. Some areas that can
  impact trends include
• Politics
• Religion
• New inventions and discoveries
• The economy
• Climate and geography
• Available materials

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Origins of Trends

• Trends are often re-occurring. They can be
  adaptations of classical styles that use new
  color combinations, or modifications of furniture
  and accessories popular during an earlier
  historical period.

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History of Trends

• Some popular periods that have influenced trends
  include
• Ancient (Egyptian, Greek, Roman, Asian)
• Early Christian, Byzantine, Romanesque
• Middle Ages and Gothic
• Renaissance
• Baroque
• Rococo
• Neoclassical
• Victorian
• Arts and Crafts
• Art Deco
• Modern
• Contemporary

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How Markets Influence Trends

• International markets introduce the latest
  designs in clothing, home furnishings, and
  textile colors, patterns, and weaves.
• The latest designs in clothing are shown in Paris
  and Milan.
• New home furnishings designs are showcased in
  Germany, Milan, Chicago, and North Carolina.
• New textile designs are introduced at an annual
  show in Germany called Heimtextil.

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How Markets Influence Trends

• After each market, the styles are then shown in
  larger US cities, such as New York, Miami, and
  Los Angeles.
• The styles that are most popular in these markets
  usually become a hot trend throughout the rest of
  the US.

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Color Forecasting

• Clothing lines introduce new styles and designs
  about four times a year.
• Home furnishings, accessories, and décor items
  debut about twice a year.
• Automobile models are introduced once a year.
• Designers and manufacturers need to know what the
  in colors are going to be before their products
  can be developed.

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Color Forecasting Color Marketing Group

• The Color Marketing Group, which was founded in
  1962, is a non-profit international association
  which forecasts color trends nineteen months or
  more in advance.
• Its members are color designers.
• They exchange non-competitive information
  relating to all phases of color marketing.

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Color Forecasting Color Marketing Group

• The Color Marketing Groups primary purpose is to
  identify the direction of color and design
  trends.
• They hold two semi-annual conferences for the
  development of Consumer and Contract Color
  Forecasts.

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Color Forecasting - Pantone

• Pantone was established almost 50 years ago and
  has become the leader in standardized color
  matching systems that are used worldwide.

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Color Forecasting - Pantone

• Pantones fan deck of matching system colors
  allows designers to specify a color that can be
  exactly matched anywhere in the world.
• The colors are universally consistent so that the
  shade, tint, and tones are exact.
• Pantone is most known for its use in specifying
  ink for printing and dyes for textiles.