Empowering thousands of youth in our own backyard

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• Empowering thousands of youth in our own backyard
  

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White Knight A Proven Success!

• In 2009 Ron White created the White Knight Gala,
  an annual White Party and fundraising event.
  White Knight raises funds for a chosen Human
  Rights based charity. The recipient charity is
  recommended by the White Knight Advisory Board.
• The inaugural event in May 2009 was a sellout
  success, raising funds for Free the Childrens GO
  Local program designed to address poverty and
  violence by empowering at risk youth in our own
  backyard.

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The Inaugural White Knight Event

• Tuesday May 12, 2009
• A sold-out evening event for 300 guests held at
  one of the citys most spectacular private
  estates
• Brought Torontonians together and raised
  awareness for issues affecting local at risk
  youth
• Raised sufficient funds to launch a new Free the
  Children program for Fall 2009 called GO Local
• Highlights
• Featured an all white runway hosted on camera by
  Ben Mulroney, with guests wearing all white
  summer cocktail attire and their most fabulous,
  colourful or outrageous shoes
• Keynote by Craig Kielburger, Founder, Free The
  Children
• Presentations Entertainment
• Hosted by Global TVs Leslie Roberts
• The Canadian Tenors
• 8yr old piano prodigy Ethan Bortnick
• 15yr old jazz virtuoso Nikki Yanofsky
• Canadian legend Dan Hill

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Go Local Success in Pilot Program

• The program was piloted in one remarkable school
  in Toronto, Monarch Park.
• The results are profound!
• Decreased levels of violence
• Decreased destructive behaviour
• Decreased school suspensions and disciplinary
  issues
• Increased student self-confidence
• Increased school participation
• Increased community volunteerism
• Free The Children has been instrumental in
  creating a profound shift in our school. With
  each action taken by the students to help those
  around them, our school becomes a more positive,
  caring space, full of a sense of potential
• Rob Mackinnon, Monarch Park Collegiate
  Institute Principal
• Through positive actions and the resulting
  positive press in the community people are
  beginning to recognize what a safe school MPC is
  and that it is a school that provides students
  with incredible opportunities to make a
  difference
• Sally Hakim, former Monarch Park Collegiate
  student

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White Knight Goals

• Year 1 May 2009 Event (2009/10 academic year)
• Fund 20 underserved schools in Toronto - achieved
• Fund 1 underserved pilot school in Vancouver -
  achieved
• Year 2 May 2010 Event (2010/11 academic year)
• Continue funding support to 21 schools from Year
  1
• Add an additional 41 schools for a total of 62
  schools
• launched
• Continued support for the Vancouver pilot school
• A portion of the proceeds from White Knight to be
  
• donated to The Canadian Museum for Human Rights
• Year 3 May 2011 Event
• Establish new Human Rights based recipient
  charity.
• Continue with White Knights goal to raise
  hundreds of
• thousands of dollars to support this partnering
  charitys

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White Knight 2010

• After this years sellout success, The White
  Knight Advisory Board, through the Ron White
  Foundation, is planning a second gala to be held
  on May 27, 2010, with an expanded audience of up
  to 400 guests!
• In support of Free The Childrens GO Local
  program, the event is guaranteed to be another
  night to remember.
• 250K of PSAs will begin airing in late November
  2009 to promote both awareness of the GO Local
  program and 2010s event.
• The 2009 event was supported by major financial
  and corporate institutions.
• Key sponsorship opportunities are now available.
  Join Ron White and supporters, be a partner in
  creating change!

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2009 Sponsors Cash
OUR LEAD SPONSORS
OUR SPONSORS
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2009 Sponsors In Kind
OUR LEAD IN KIN D SPONSORS
OUR IN KIND SPONSORS
OUR MEDIA SPONSORS
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2009 Media Highlights
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The Team Behind White Knight

• Co-Chairs
• Ron White, CEO Creative Director, RON WHITE
  Shoes
• Jeffrey Latimer, Producer, JL Entertainment
• Advisory Board
• Michael Burns, President, Wellington West
  Clearsight Inc.
• Richard Cooper, Partner, Creative Planning
  Financial Group
• Glenn Dixon, Host, Take This House and Sell It
• Libell Geddes, Owner, The 5th
• Michael Goldberg, Partner, Minden Gross LLP
• Barbara Hackett, President, Stratheden Homes Ltd.
• Billie Holiday, Co-Host, VIRGIN Radio 99.9
  Breakfast Show
• Daniel MacDonald, President, Zephri International
  
• Ben Mulroney, Host, etalk, CTV
• Jessica Mulroney, Partner, Universal
  Distributions Cosabella Canada
• Robin Perry, President, R. Perry Management Inc.
• John Rider, VP, Commercial Division, First
  Canadian Title

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Sponsorship Opportunities
White Knight Sponsorship Level Support Benefits
Presenting 75,000 20 guests at the reception Brand exposure to 400 elite guests Prominent corporate presence in PSAs to begin running this Fall - 250K of airtime Prominent corporate logo on Step and Repeat wall at event Corporate recognition by Event MC Corporate link on www.whiteknightgala.com Media exposure including coverage on eTalk Daily - Workplace speaking engagement by Marc and/or Craig Kielburger Workplace speaking engagement by Ron White Prominent corporate name recognition on print ads on front face of event tickets in White Knight Press release on continuous rolling banner at event on signage and posters at event on thank you card/gift bags

SOLD
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Sponsorship Opportunities
White Knight Sponsorship Level Support Benefits
Platinum 50,000 10 guests at the reception Brand exposure to 400 elite guests Corporate logo on Step and Repeat wall at event Corporate recognition by Event MC Corporate link on www.whiteknightgala.com Media exposure including coverage on eTalk Daily Corporate name recognition on print ads on event tickets on continuous rolling banner at event on signage and posters at event on thank you card/gift bags
SOLD
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Sponsorship Opportunities
White Knight Sponsorship Level Support Benefits
Gold 25,000 10 guests at the reception Brand exposure to 400 elite guests Corporate link on www.whiteknightgala.com Corporate recognition by Event MC Corporate name recognition on print ads on event tickets on continuous rolling banner at event on signage and posters at event on thank you cards/gift bags
SOLD
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Sponsorship Opportunities
White Knight Sponsorship Level Support Benefits
Silver 15,000 8 guests at the reception Brand exposure to 400 elite guests Corporate name recognition on print ads on event tickets on continuous rolling banner at event on signage and posters at event on thank you cards/gift bags on www.whiteknightgala.com
Bronze 7,500 6 guests at the reception Brand exposure to 400 elite guests Corporate name recognition on continuous rolling banner at event on signage and posters at event on thank you cards/gift bags on www.whiteknightgala.com
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About The Ron White Foundation

• Ron White Foundation
• A new registered charitable foundation focused on
  raising funds, awareness and education for human
  rights based issues both locally and
  internationally.
• Founded by Ron White, a leading Canadian shoe
  entrepreneur with seven retail locations,
  well-known for his dedication to philanthropy,
  and famous for his All Day Heels.
• Over the past 13 years, through his stores, Ron
  has operated his annual fundraiser in partnership
  with the Canadian Breast Cancer Foundation and
  runs Canadas largest Shoe Drive for the Homeless
  which to date has collected and distributed over
  18,000 pairs of shoes to those in need.
• White Knight Partners with Free The Children
• In early 2009, White Knight made Free The
  Children its charity of choice for its inaugural
  and Year II White Knight galas.
• This partnership launched a new program designed
  to address poverty and violence by empowering
  at-risk youth.
• They called the program GO Local

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About Free The Children

• Free The Children (FTC)
• Founded in 1995 by international child rights
  activist, Canadian Craig Kielburger, it is the
  worlds largest network of children helping
  children through education.
• More than one million youth involved in Free The
  Childrens innovative education and development
  programs in 45 countries
• Built over 500 schools in developing countries,
  educating more than 50,000 students every day
• Recipient of the World's Children's Prize for the
  Rights of the Child (also known as the Children's
  Nobel Prize)
• Featured on the Oprah Winfrey Show, 60 minutes
  and CNN
• GO Local at a Glance
• A domestic leadership development program
  designed to empower underserved and marginalized
  youth
• Offered to resource poor schools with high
  student enrollment of new Canadians
• Enables students to affect positive change in
  themselves, their communities and beyond
• Key Components motivational speaking tour,
  leadership training workshops and educational
  resources, a social justice and networking event,
  as well as ongoing mentorship and support from
  Free the Children.