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Introduction to Social Responsibility and Ethics

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Title: Introduction to Social Responsibility and Ethics


1
Introduction to Social Responsibility and Ethics
Key Terms flextime telecommuting Ad Council green
marketing ethics Better Business Bureau price
gouging whistle-blowing
  • Objectives
  • Provide examples of businesss social
    responsibilities
  • Textbook Reading
  • Explain the concept of business ethics
  • Apply guidelines for ethical behavior

Marketing Essentials Chapter 6, Section 6.2
2
What is Social Responsibility?
It is the principle that companies should
contribute to the welfare if society and not be
solely devoted to maximizing profits.
3
Business and Social Responsibility
  • Some businesses believe their role in society
    includes actions affecting
  • The workplace
  • The marketplace
  • Their communities
  • The environment

4
In the Workplace
flextime A program that allows workers to choose
their work hours. telecommuting A program that
involves working at home, usually on a computer,
with completed jobs transmitted by e-mail or
mail-in disk.
  • Many business try to
    accommodate employee
    needs by
    creating a
    user-friendly workplace environment.
  • Flextime allows workers to choose their work
    hours from pre-determined options.
  • Telecommuting involves working at home, usually
    on a computer. Completed jobs are transmitted by
    e-mail or by mailing in disks.
  • Extended Family Leave
    The Family and Medical Leave
    Act of 1993 (FMLA) is a United States federal law
    requiring covered employers to provide employees
    job-protected and unpaid leave for qualified
    medical and family reasons.

5
In the Marketplace
  • Socially responsible companies cooperate with the
    government and consumer groups to provide
    important information to consumers.

Through its advertising, the Almond Board of
California informs consumers about the health
benefits of almonds.
6
In the Marketplace
Ad Council A nonprofit organization that helps
produce public service advertising campaigns for
government agencies and other qualified sponsors.
  • The Ad Council X is a nonprofit organization that
    helps produce public service advertising
    campaigns for government agencies and other
    qualifying groups.
  • Click here to view

7
In the Marketplace
  • In the broadcast industry, standards for
    acceptable material are established by the
    Federal Communications Commission (FCC). Network
    executives can also establish their own policies
    for self-regulation.
  • Socially responsible companies also look for ways
    to respond to consumers concerns.

This ad from McDonalds shows the companys
efforts to promote its commitment to offering
healthier menu options.
8
In the Community
  • Local businesses try to support
    community
    efforts by
    funding teams or

    helping with food or toy
    drives.
  • Large companies have guidelines and initiatives
    that clearly define how they see their role in
    supporting community causes.
  • The World Business Council for Sustainable
    Development (WBCSD) is a coalition of
    international companies who try to use business
    leadership to bring about responsible economic
    development, improved efficiency, and corporate
    social responsibility.

9
In the Environment
  • Green business design their business practices so
    that they promote sustainability.

sustainability When a venture seeks to achieve
economic, environmental and social goals without
compromising the ability of future generations to
meet their own needs.
Click this logo to view video clip
10
Business Ethics Social Responsibility
Assignment
  • Directions
  • Choose a partner to work with.
  • Choose a company that demonstrates social
    responsibility (and let your teacher know right
    away so there are no duplicates).
  • Visit the business (primary research) or conduct
    online (secondary) research to report back to the
    class.
  • Create a PowerPoint presentation for the class on
    your findings. Be sure to include the name of
    the company, their size, their headquarters,
    brief company history, mission statement, company
    values/goals/philosophy and how they incorporate
    and promote social responsibility. If possible,
    include a video clip and/or pictures that are
    relevant to your findings.
  • Be creative! How can you bring your presentation
    to life?

11
  • Evaluation Your assignment will be graded on the
    following criteria
  • How well did you follow directions?
  • Is your assignment neat and organized?
  • Does the content help to clearly illustrate the
    concepts?
  • How creative and credible is the information you
    are presenting?
  • Is it evident that sufficient planning went into
    this assignment?
  • Whats your WOW factor?

Click here to see a rap!
12
Chapter Reading
  • Read chapter 24 in the Entrepreneurship book.
    Take some brief notes on the content.
  • In your notes, answer the questions 2-6
    in the Key Concept Review found
    on page 527.
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