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Social Psychology as Science

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Social Psychology as Science Today Quiz Ch. 1 and 9 Complete group presentation Syllabus review Social Psychology as a Science Problem Solving – PowerPoint PPT presentation

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Title: Social Psychology as Science


1
Social Psychology as Science
2
Definition of social psychology
  • The influence that people have upon the beliefs
    and behavior of others.

3
Today
  • Quiz Ch. 1 and 9
  • Complete group presentation
  • Syllabus review
  • Social Psychology as a Science

4
Concerns of social psychology
  • How are people influenced?
  • Why do people accept influence?
  • What variables increase and decrease the
    effectiveness of social influence?
  • Is the effect permanent or transitory?
  • Do the same principles apply to everyone?

5
Hindsight bias
  • This is the tendency to overestimate our ability
    to predict events, once we know the outcome
  • Everyone is susceptible to this bias

6
  • Problem Solving

7
Confirmation Bias
  • A tendency to search for, and see, information
    that confirms ones preconceptions.

8
Science!
  • Wonder why
  • Formulate hypothesis
  • Test hypothesis
  • Draw conclusions
  • Report results

9
Primary Concerns with Research
  • Are the data reliable?
  • Are the data valid?
  • Aronson uses experimental realism and mundane
    realism
  • Ethics of the experiment
  • Effects on subject
  • Use of results

10
Experimental Design
  • Strengths
  • Only way to determine cause and effect.
  • Weaknesses
  • Validity
  • Ethical considerations
  • Practicality
  • Why the only way to determine causation?
  • Random assignment
  • Control variables

11
Examples of Experimental Designs
  • Most famous Social Psy
  • Milgram
  • Zimbardo
  • Love Experiment

12
In love experiment
  • Wonder why what do you want to know?
  • Formulate hypothesis specific question?
  • Test hypothesis suspension bridge
  • Draw conclusions
  • Ethical Considerations?

13
Opinion Polls
  • Current polls on questions on upcoming ballot
  • Referendum 71
  • Two polls Elway and Greenberg, et al.
  • Both random samples
  • One shows approval among likely voters at 51 to
    44 reject.
  • The other shows 48 to 40 approve
  • But 10 didnt understand would vote opposite
    to opinions support everything but marriage
  • Other polls show over 65 support for domestic
    partnership laws.

14
Opinion Polls
  • I- 1033
  • Rasmussen Reports, in a statewide phone poll
    conducted Sept. 22 among 500 likely voters, shows
    61 percent definitely or probably in favor of
    I-1033, 31 percent definitely or probably against
    and 8 percent not sure. 
  • The independent Elway Poll also put it ahead by a
    2-to-1 margin 46 percent to 22 percent, with a
    large segment, 32 percent, undecided. 

15
Opinion Polls
  • Wonder why what is the question?
  • Formulate hypothesis is this the case? What do
    they expect to learn?
  • Test hypothesis how reliable and valid is the
    survey instrument?
  • Draw conclusions what conclusions and where do
    they lead?

16
Design an experiment!
  • Wonder why what do we want to know (perhaps
    about BA students?)
  • Formulate hypothesis specific question?
  • Test hypothesis
  • Draw conclusions
  • Ethical considerations
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