James Stewart - PowerPoint PPT Presentation


PPT – James Stewart PowerPoint presentation | free to download - id: 488e29-M2RhM


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation

James Stewart


The Multimedia Bazaar James Stewart Some trends, visions and concepts for the future of multimedia and the TV Outline Conceptual issues Ownership and ... – PowerPoint PPT presentation

Number of Views:201
Avg rating:3.0/5.0
Slides: 51
Provided by: JamesS106
Learn more at: http://homepages.ed.ac.uk
Tags: adoption | james | same | stewart


Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: James Stewart


The Multimedia Bazaar
  • James Stewart

Some trends, visions and concepts for the future
of multimedia and the TV
  • Conceptual issues
  • Ownership and Individualisation
  • Space and Time
  • Home space and Public space
  • Adopting and Configuring technology
  • Future TV
  • Clipboard Professional
  • Paper and the screen
  • Innovation production and supply of technology
  • Trends and Issues

  • Convergence based on digital information
  • Convergence of media, channels, industry,
  • A vision not always in sync with reality
  • Complex innovation environment creates Diversity
    and diversification parallel process.
  • Interoperability and interconnection flexibility
    and diversity v. lock-in and homogeneity.

  • Interactive Multimedia
  • Multimedia interactivity personalisation
    facility complexity universality(ubiquity)
  • Technologies of future
  • pattern recognition
  • Database and network management
  • human-machine interface,
  • Ubiquitous technology

Multimedia devices and content
  • Doubly articulated
  • as physical objects and parts of technical
  • Bringing media objects and flows into personal
  • Analysed as
  • Practically practices, routines, resources,
  • Symbolically meanings, identity

4 Layer model
  • forms, genres and content itself
  • Specific configurations - services, applications
    and products, within particular sectors and
  • Combinations of technologies for storage,
    display, delivery, control, distribution
  • basic building blocks that can be combined to
    enable product and system development

Understanding Applications
Uses/application of ICTs
  • Education, work, entertainment, shopping
    (selling), communication, health (Traditional
    Application Domains)
  • Information seeking, browsing, access,
    communication, transactions, media consumption,
    play (Information activities)
  • Knowledge, Communication, Service, Play,
  • Immediacy, Intimacy, Flexibility, Freedom
    (closeness of human relations)
  • Belonging, Playing, Coping, Survival, Balancing,
    Delivery, Control, Freedom
  • Time saving, Time - wasting, Time filling
    (related to time use).

Individualisation of technology
  • Diffusion Elite -gt Communal - gtIndividual
    ownership and use of media technology
  • Communal includes workplace
  • Technology, wealth, costs and supply side drives
  • Privatization of ownership and use
  • Not replacement uses, but complementary.
  • Many benefits from communal ownership and use
  • Continued innovation in communal use.
  • Individualisation at first detracts from
    communal, then strengths
  • Privatisation occurs in private and public spaces
  • Private space use eventually links back to public
    space use with technical and social innovation.

  • Breakdown of community rules and constraints.
  • Individualisation of everyday life.
  • Many services now focused on individual rather
    than market, or audience or community
  • Technologies allow individual to escape and
    privacy from constrains of everyday life
  • Also facilitate togetherness - in place and in
    time - network community.
  • Individual ownership also problematic for many

  • Personalisation and mobility
  • Radio
  • Music devices
  • Television and video
  • Telephone - messaging devices
  • Computers
  • Diversity of media, but still desire to cling to
    common identifying cultural products within
    culture of subculture.
  • Consumption of media has become key in identity
    forming - self identity
  • identification with others
  • But identity is always against others too.

Individual and community
  • Desire and expectation of sharing and belonging
  • Technology opens up new channels and
    possibilities and obligations
  • Communications are affective 90 of the time,
    rather than informational
  • Emerging symbols and culture of affective
    relationships voice,messages, pictures etc.
  • Changing use and value of existing multimedia
    forms photo-gtpicture messages, written
    note-gtemail.sms etc.
  • Paper traditional media for linking - telephone
    and multimedia supplementing. Paper still has key

Space and Place
  • Private spaces - communal
  • Personal space - individual
  • Public spaces
  • Public
  • Semi-public
  • Home space
  • Spaces of Movement
  • Community spaces
  • Work spaces

Home space
  • Home traditional shared space
  • Private, protected space
  • Protected by law and culture
  • Place for children, illness, sex, opinions,
  • Mans castle - womens realm
  • Place for identity creation and display
  • Divided physically and socially
  • Age, gender, social roles.
  • Intimately linked to other homes
  • Children, women
  • Place for security, privacy, togetherness,
    family, Aesthetic space

TV as the hearth
Changing home
  • Rural-gtUrban-gtsuburban migration
  • Space Limited in cities smaller homes
  • Increasingly isolated individual living in
    smaller spaces
  • But with more wealth, and increasing culture of
    investment in home space
  • Changing nature of home space
  • Penetration of work and work technology
  • Childrens space as public psace for children
    breaks down.

Home space
  • Electronic media pervade many households
  • Living room invested in as a communal space -
    attract family and friends with technology!
  • Technology also individual provides privacy
    within home space
  • Childrens bedroom culture
  • Gender issues
  • Technology fragmented in ownership use and
  • Paper still has key role in shared spaces.

Domesticating technology
  • Homes as aesthetic space
  • Limited space
  • Negotiated by household members.

(No Transcript)
(No Transcript)
Public Space
  • Technology facilitates mobility
  • Created a world of enforced travel
  • Local has expanded the personal space has
    expanded following transport network
  • New spaces of media use
  • Traditional communal spaces for media use now
    media rich. Reinforced by personal media. Defined
    by content choice.
  • True public spaces avoided - semi public dominate
  • These spaces always owned by someone

Public spaces
  • Work spaces office other peoples offices
  • Retail spaces
  • Transport spaces trains, terminals,roads,
  • Entertainment spaces cinemas
  • Rest spaces cafes, hotels
  • Sport facilities gyms etc
  • Social spaces pubs, bars
  • , clubs, sports
  • Learning spaces

Space and Place
  • Screens in transport
  • Plane, Bus
  • Trains, Taxis
  • Airports, Bus stations
  • Cars
  • Easy to position, lightweight, durable
  • New models of ownership
  • Information and advertising
  • Entertainment
  • Increasingly for communication

  • Leisure time expanding with wealth - depends on
    economic cycle.
  • Productive time - expected to make time work for
  • Dealing with Stolen time.
  • Certain household tasks removed - filled with
    work tasks to pay for services and technology
  • Demands of modern living to maintain a service
    and technology full life has high cost in energy
    and time.

  • Weakening of time gives immediate control, but
    introduces uncertainty.
  • Strengthening of time Urgency - instant info
    and communications
  • Changing time use Time filling and time wasting
  • Reclaim stolen time
  • Media use, communication on move
  • Commericalisation of time use
  • Expected to pay to do things in that time.

Consumer culture
  • Increased wealth and changes in time and space
    use advertising more stuff
  • Continued importance of consumer goods in life.
  • More wealth, and more value attached to
    technological devices and services.
  • Services become key spending point over devices
  • Many products rejected.
  • People control according to core values.
  • Development coping strategies in adoption and
    use. E.g. communal, avoidance

Configuring technology
  • We create our own technological environment
  • Modularisation has been key trend - unplanned
  • TV - video, cable box, games machine, DVD, remote
  • Computer - modular system upgrading
  • Multiple devices of different generations, and
  • Different adoption methods (gift, work etc)
  • Complementarily,
  • Redundancy
  • Technological lifecycles
  • Different industries own different product
    categories - convergence very slow.

Why do we adopt?
  • Usually as the result of an Event, usually a life
  • Failure of existing technology
  • Maturing
  • Marriage, divorce
  • Moving house
  • First job,Changing job,Entering, ending education
  • Imposed by employee
  • Personal success or failure
  • Life events of others
  • Children leaving home, retiring
  • Illness, death

Too many products
  • Multiplication of consumer technology - spending
    and adoption choice will become more diverse.
  • Expect upgrade and longer life
  • Replacement key factor in upgrade of specific
    items,How easy to move people along product
    curve? Conservatism v. experimentation
  • Leapfrogging among new owners - straight to flat
    screen, projection

Use and misuse
  • People find own uses
  • Look at mis-use for ideas on product change
  • Subversion of intended use
  • Domestication involves compromises in the
    designers script
  • Many people avoid ownership but want use

Fight for the market
  • Convergence is about market ownership and
    control, and maintaining a place in the value
  • Consumer electronics - device-centred
  • Telecommunications systems - system centred
  • Telecommunications services - service/system
  • Media content - content centred
  • Who defines key products, how does that control
    influence shape of devices?

Control of the markets
  • TV screen stand alone device market
  • Mobile phones part of system used to provide
    service, highly distorted market
  • PayTV service receive part of system
  • New mobiles devices mixed market
  • PDAs stand alone devices
  • Mobile work part of IT systems (IBM etc)
  • Smart Phones - mobile service
  • Music players - stand alonecontent service?
  • Operators want to support connections though
    their networks,
  • Device makers want to sell stand alone devices.

What is TV?
What is TV?
  • TV is cheap entertainment, and flexible used as
    a substitute for unaffordable or inaccessible
  • Social in the traditional model but many people
    watch alone.
  • To be together
  • To be apart, avoid conversation
  • Up to 50 of people in major cities now live
  • Why do we watch TV , and how de we watch TV?
  • TV to unwind, relax, waste time, fill time
  • TV for entertainment, leisure
  • TV for knowledge, learning, belonging
  • Bring outside world into home
  • Background noise
  • Makes us feel worse!

What is TV?
  • A device, A medium, A way of organising life, of
    seeing world, a system an Industry,
  • Central to leisure, Politics,Mass Market
    commerce, culture.
  • Used for distraction, learning, engaging with
    world nature, people, politics, for social
    experiences - stimulate imagination dull
  • TV as re-broadcasting of exisiting products
  • Sport, films, theatre
  • Much TV TV is radio with pictures.
  • Powerful linear medium
  • Background like radio or music keep in touch
    with outside, not feel alone.
  • Simultaneous Media use - (conflict with single
    screen vision)
  • Radio more suited to busy, traveling life.

Redefinition of TV
  • Redefinition of TV object, concept, content
  • In presence of mobile and internet. PC, and
    mobile phone becoming dominant everyday devices,
    especially for younger first time buyers.
  • New television device forms (flat, projector,
    truly portable)
  • Screen merging people buy one screen for two
    uses PC and TV/Video.
  • Consumers getting used to new ways of using media
    TV interactive and now computer style
    recording and data managing. Expect to be able to
    trap, edit and send all media data the same.
  • Expect same input and output devices for
    different media - cameras on the TV become common
  • Virtual device - cross device use

Redefine TV 2
  • TV of future - more personal, more aesthetic,
    integrated with other ICT systems, less linear
  • Flat screen last longer, clearer picture
  • Less space, better aesthetic.
  • Projectors - current sold as home theatre, but
    could be broadened.
  • Refind 8mm and slide film experience - personal
    movie- as made by self.
  • Developed countries - older richer people have
    money to invest - remaking home after children
    leave home. Parents use big TV to attract
    children to living room!

Public Space TVMedia
  • Public television spaces renaissance in public
  • Cinema renaissance digital projection finally
    developing low distribution costs greater
    diversity in cinematic content?
  • Private media in public spaces
  • Flat screens low costs, easy to position enter
    into public transport and to car now. Wirelessly
  • Growth in screens in trains, cars, taxis, buses
    communal to individual use for advertising,
    calming passengers pay per view gaming
    internet access
  • Retailing increasing demand for more information
    in shops Subtle use rather than in your face
    link to private terminals. Seduction and
  • Large screen billboards become electronic.
  • Not only screens where there is a screen, a lens
  • Increased use of security cameras private and

Space and Place
  • Screens and devices in communal spaces
  • Bars, Cafes traditionally strong media use
    venue internal and external
  • Retail outlets information and seduction
  • Cinema digital media changes nature of cinema
  • Workplaces
  • Learning places
  • New communal spaces Gyms,
  • Not only screens where there is a screen a lens

Mobile/personal Television
  • What will it really be like?
  • Linear broadcast TV
  • Prerecorded programmes
  • Radio with pictures
  • Personal video
  • Personal needs to be cheap quality,
    robustness etc suffer.
  • Own configurations, and subscriptions not
    necessarily own screen watched on
  • How to link this device to everything else?

Personal devices
  • Individual identity
  • Personal video , music, communications
  • Virtual device
  • Read paper
  • Connect to other home, individual and work
  • Personal entertainment device
  • City survival kit
  • Mobile office
  • Travellers Companion
  • Power key question
  • Key work tool

Clipboard Professionals
  • Peripatetic Workers
  • Clipboard professionals doctors, engineers,
    architects, vets, social workers
  • Clipboard technicians utility workers etc
  • Clipboard serfs market researchers, meter
  • Imaging and identity verification central to use.
  • Virtual devices.
  • Production of paper

Clipboard professions
  • Notepad
  • Briefcase
  • Pocket
  • Car/truck
  • Paper will be key for many years
  • Leaves a trial
  • Hand over instructions
  • Common work space
  • Needed for knowledge work

The place of paper
  • Paper central to many work practices
  • Reading
  • Planning
  • Reviewing
  • Submitting
  • Group work
  • Command and control
  • Much applies to family and social network.
  • Production of print still dominated by communal

Trends and Issues
  • Technology
  • Portable power
  • Identity technology
  • Business
  • Interconnection
  • Interoperability
  • Dependability of devices
  • Regulation for system development and ownership

Trends and Issues 2
  • Social The role of women
  • Discerning users
  • Customers with different agenda
  • Creators of technology and service

Trends and Issues
  • Social
  • Privacy backlash
  • Health as new emerging areas of device and system
    use at home and personal level.

Modular technology
  • Modular assembly has been basis of television,
    and much of computer evolution, high end cameras
  • Allows for upgrades and personalisation
  • New devices will follow that trend
  • Software mentality
  • Virtual devices
  • Upgrade of parts
  • Customisation

  • Changing home space
  • New opportunities in public/semipublic spaces
  • Personal devices - for professionals and private
  • Virtual devices
  • Redefining the television
  • Complex period of innovation, especially due to
    technical uncertainty and convergence strategies.
About PowerShow.com