Macy's Fashions New Go Red For Women Multicultural Fund

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Macy's Fashions New Go Red For Women
Multicultural Fund
- Business Wire

• Emily Bowden
• Megan Chappell

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Macys

• Americas Department Store
• Est. 1858
• Macys Inc.
• 800 locations
• 45 states
• 3 countries

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Go Red For Women

• American Heart Association
• Love Your Heart
• February American Heart Month
• Red
• National Wear Red Day
• Red dress

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Go Red For Women

• Raise awareness with women
• Heart disease stroke
• 1 3 killers of women
• Often seen as mans diseases

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Go Red For Women

• Sponsored by Macys
• 5th year
• 15 million
• Goals
• Raise money
• Gain visibility

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Go Red For Women

• Sponsored by Macys
• National, regional in-store events
• Shopping rewards
• Wearing red
• Purchase pin
• Geoffrey Bean
• Up to 500,000

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New Campaign

• Go Red for Women Multicultural Fund
• Focus on high-risk populations
• Hispanic women

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New Campaign

• Spanish-translated heart
• health guide
• Research grant
• Prominent Latina
• community members
• Regional health expo events

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Relating to Chapter 19

• Combining interactive event experiences with
  positive
• customer service experiences leads to a
  positive, highly
• involving, and a memorable link to the brand

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Event Marketing

• A promotional occasion designed to attract and
  involve a brands target audience
• Engages consumer with a hands on experience
• A way to reach hard-to-reach target audiences
• Increase brand awareness
• Provides a platform for brand publicity
• Sponsorship The financial support of an
  organization, person, or activity in exchange for
  brand publicity and association

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Works Cited

• Business Wire. Macy's Fashions New Go Red For
  Women Multicultural Fund. Reuters. 1 March 2008.
  http//www.reuters.com/article/pressRelease/idUS14
  040122-Jan-2008BW20080122