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Cross Culture Understanding


Cross Culture Understanding & Building Relationships Business English Reading Yu-Hao Kate Lin By the end of the lesson, you will gain some ideas on: Cross culture ... – PowerPoint PPT presentation

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Title: Cross Culture Understanding

Cross Culture UnderstandingBuilding
  • Business English Reading
  • Yu-Hao Kate Lin

By the end of the lesson, you will gain some
ideas on
  • Cross culture management for example, how to do
    business in Japan
  • Building relationships within work places
    including (1) greeting, (2) team working and (3)

Cross Culture Management
  • How would you explain the concept of
  • The word is the combination of globalization
    and localization, which means the awareness of
    how local cultural characteristics influence the
    way business is done.
  • Why might a 50-year-old Japanese manager be
    offended if he had negotiate with or report to a
    well-educated but inexperienced 30-year-old
  • Because in the Japanese culture, people concern
    seniority so they may wish to take more time to
    get to know each other before negotiating.

  • Why was the American concept of
    pay-for-performance unpopular in Italy, and in
    Asia, in Trompenaars example?
  • In the culture of collectivist, sales try to
    avoid selling more than their colleagues and
    especially their bosses because they try not to
    reveal the inadequacies of their colleagues and
    not to make their bosses feel shame and even
  • Why do universalists disapprove of
    particularists, and vice versa?
  • Universalists think that particularists cannot
    be trusted because they will always help their
    friends. On the contrary, particularists also
    think that universalists cannot be trusted
    because they would not even help a friend.

Differences between two major cultures
North America north-west Europe Latin cultures of southern Europe South America
Analysis, rationality, logical systems Personal relations, intuition, emotion sensitivity
Individualists Young, dynamic and aggressive Pay-for-performance Task-oriented logical of matrix management Collectivists Seniority Age and experience Concern loyalty and do not want to have two bosses
Universalists Rules Particularists Personal relationships and friendships
Doing Business in Japan
  • What do you think its important to know about
    another country if your are going on holiday or
    if you are going to work or study there?
  • What do you know about Japan?
  • Lets read the article on page 12 and match the
  • headings with each paragraphs and also indicate
  • Dos and Donts about working in Japan.

  • Dos
  • Give and receive business cards with both hands.
  • Treat other peoples card with respect.
  • Send an agenda in advance.
  • Translate and send documents.
  • Arrange an interpreter if necessary.
  • Allow time for introductions and small talk.
  • Take notes.
  • Write to thank your hosts.
  • Confirm decisions taken.
  • Use titles with business contacts.
  • Take several changes of clothes.

  • Donts
  • Leave chopsticks in the rice bowl.
  • Write or make notes on business card.
  • Use someones first name until you have met them
    several times.
  • Use-san to refer to yourself.
  • Wear a lot of jewellery or make-up
  • How about greet business visitors from
  • other countries?

Building Relationships Team Working and
You need to be You need to be able to You need to have
Fit Positive all the time Supportive Resourceful Work with other people Make decisions Give encouragement Bring out the best in people Solve problems Stamina Total commitment
  • Way to answer the phone at work
  • Dates in English
  • Times in English
  • Prepositions used to express dates and times
  • Polite phrases used in telephoning