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New Think by Edward De Bono

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Text De Bono, E. (1967). New think: The use of lateral thinking in the generation of new ideas. New York: Basic Books. MD and PhD in psychology. – PowerPoint PPT presentation

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Title: New Think by Edward De Bono


1
New Think by Edward De Bono
  • Review by David E. Goldberg
  • University of Illinois at Urbana-Champaign
  • deg_at_uiuc.edu

2
Text
  • De Bono, E. (1967). New think The use of lateral
    thinking in the generation of new ideas. New
    York Basic Books.
  • MD and PhD in psychology.

3
Organization
  • Vertical and lateral thinking
  • The making of ideas
  • Dominance
  • Arbitrariness
  • Different approaches
  • Arrogance
  • Chance
  • In use
  • Without lateral thinking
  • Application

4
Lateral versus Vertical Thinking
  • Vertical normal model.
  • Involves logic of regular events.
  • Lateral thinking creates new ideas.

5
Making of New Ideas
  • How many capable of new ideas?
  • Not just technical knowledge.
  • Not just by hard work Wallace v Darwin.
  • Sources
  • New information
  • New way of looking at old info

6
Dominance
  • Process improvement direct or remove obstacles.
  • Logic of digging deepers holes.
  • Dont give up investment (sunk cost).
  • Experts about particular holes.
  • Avoiding the dominant idea
  • Acknowledge
  • Distort

7
Arbitrariness
  • Dividing up figure into different parts.
  • Choices are to some extent arbritrary.
  • Need not get locked into dominant division.

8
Different Approaches
  • Recognition of dominant or polarizing issues.
  • The search for different ways of looking at
    things.
  • Relaxation of vertical thinking
  • The use of chance

9
The Rigidity of Words
  • Naming things limits thinking.
  • Escape rigid classifications.
  • Think visually
  • Turn things upside down.
  • Transfer to more easily handled situation.
  • Shift emphasis

10
Arrogance
  • Vertical thinkers classify.
  • Expressing an idea may be premature.

11
Chance
  • Fleming and antibiotic chance.
  • Play as encouraging chance.
  • Brainstorming.
  • Wandering about.
  • Intertwining separate thoughts
  • Random selection of object
  • Consider other matters
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