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Media Literacy

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Media Literacy & Learning: Making Connections for All Students Frank Baker Media educator Fbaker1346_at_aol.com Media Literacy Clearinghouse http://www.frankwbaker.com – PowerPoint PPT presentation

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Title: Media Literacy


1
Media Literacy LearningMaking Connections for
All Students
  • Frank Baker
  • Media educator
  • Fbaker1346_at_aol.com
  • Media Literacy Clearinghouse
  • http//www.frankwbaker.com

2
Media Literacy LearningMaking Connections for
All Students
  • Media savvy, but not
    media-literate

3
Media Literacy LearningMaking Connections for
All Students
4
Kids Media ( Kids age 6-14 )
  • 69 have TVs in their bedrooms 49 have
    videogames46 have VCRs 37 have DVD
    players 35 have cable or satellite TV24 have
    PC (personal computers)18 have Internet access


  • "U.S. Multicultural Kids Study 2005."

5
Media Literacy LearningMaking Connections for
All Students
  • Our students are growing up in a world
    saturated with media messagesyet they(and their
    teachers) receive little or no training in the
    skills of analyzing or re-evaluating these
    messages, many of which make use of language,
    moving images, music, sound effects

  • Source
    R. Hobbs, Journal Adult Adolescent Literacy,
    February 2004

6
  • While more young people have access to the
    Internet and other media than any generation in
    history, they do not necessarily possess the
    ethics, the intellectual skills, or the
    predisposition to critically analyze and evaluate
    their relationship with these technologies or the
    information they encounter. Good hand/eye
    co-ordination and the ability to multitask are
    not substitutes for critical thinking.
    Dr. David
    Considine, media educator

7
Media literacy recommended
  • American Assn of School Libraries
  • Cable in The Classroom
  • Carnegie Council on Adolescent Development
  • Natl Board of Prof Teaching Standards
  • National Council of Teachers of English
  • National Middle School Assn
  • And more

8
Media Literacy LearningMaking Connections for
All Students
  • What is media literacy?Take the next few
    minutes to draft your own,
  • personal definition, after which we will share.

9
Media Literacy LearningMaking Connections for
All Students
  • Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products. 

Media Literacy Resource Guide, Ministry of
Education Ontario, 1997
10
What media literacy is
  • Set of skills, knowledge, abilities
  • Awareness of personal media habits
  • Understanding of how media works
  • Appreciation of medias power/influence
  • Ability to discern critically question/view
  • How meaning is created in media
  • Healthy skepticism
  • Access to media
  • Ability to produce create media

11
What media literacy is not
  • media bashing
  • protection against media
  • just about television
  • just TV production
  • how to use AV equipment
  • only teaching with media
  • it is teaching about the media

Video EL
12
Media Literacy Ohio ENGLISH
  • Communication Oral Visual StandardB.
    Explain a speakers point of view and use of
    persuasive techniques in presentations and visual
    media.

13
Media Literacy Ohio ENGLISH
  • Grade 6
  • B. Analyze the techniques used by speakers and
    media to influence an audience, and evaluate the
    effect this has on the credibility of a speaker
    or media message.

14
Media Literacy Ohio ENGLISH
  • Grade 8
  • 2.   Determine the credibility of the speaker
    (e.g., hidden agendas, slanted or biased
    material) and recognize fallacies of reasoning
    used in presentations and media messages

15
Media Literacy Ohio Social Studies
  • 9th Grade
  • -identify sources of propaganda, describe the
    most common techniques, and explain how
    propaganda is used to influence behavior

16
Media Literacy Ohio HEALTH
  • Draft StandardsGrade 6ATODInstructional
    ObjectivesMotivatorsInvestigate how
    alcohol/tobacco company ads target young people 

17
Media Literacy Ohio Visual Art
  • Benchmark C Grade 84. Identify examples of
    visual culture (e.g. advertising, political
    cartoons, product design, theme parks)and
    discuss how visual art is used to shape people's
    tastes, choices, values, lifestyles, buying
    habits and opinions.

18
Media Literacy Ohio LIBRARY
  • Benchmark A Explain the intended effect of
    media communications and messages when delivered
    by various audiences for various
    purposesBenchmark B Examine a variety of
    elements and components used to create and
    construct media communications for various
    audiences and various purposesBenchmark C
    Critique and evaluate the intended impact of
    media communications and messages when delivered
    and received by society as a whole

19
Media literacy aims to
  • help students become independent thinkers
  • teach critical inquiry, critical thinking and
    critical viewing
  • involve them in hands-on work, including the
    creation and production of media
  • engage students in meaningful, relevant issues
    ( i.e. world, community, citizenship)
  • have students working together as part of a team

20
Benefits of media literacy
  • Interdisciplinary and easy to integrate into key
    elements of existing/emerging curriculum
  • Inquiry-based and consistent with reflective
    teaching and critical thinking
  • Includes hands-on experiential learning and is
    consistent with learning styles research

21
Benefits of media literacy
  • Works well in teams and groups, fostering
    cooperative learning
  • Proven successful in appealing to at-risk
    students in improving retention rates
  • Compatible with SCANS (Secretarys Commission on
    Achieving Necessary Skills) and fosters
    employment opportunities

22
Benefits of media literacy
  • Connects the curriculum of the classroom to the
    curriculum of the living room

23
A Framework for studying media
  • Media agencies who communicates why
  • Media categories what type of text (genres)
  • Media technologies how it is produced?
  • Media languages meanings
  • Media audiences who receives it
  • Media representations how is it presented

24
Media literacy key concepts
  • All media are Constructed
  • Media use languages with their own set of rules
  • Media convey values points-of-view
  • Audiences negotiate meaning
  • Media power profit

  • Source Center for Media Literacy

25
Key Concepts Media Literacy
  • 1. All media are constructed

media construct versions of reality
26
Key Concepts Media Literacy
27
Key Concepts Media Literacy
  • 2. Media use languages with their own set of rules

Language of film Camera workLighting Editing
SetsSound/musicCostumes
Expressions
28
Key Concepts Media Literacy
  • 3. Media convey values points-of-view

29
Key Concepts Media Literacy
  • 4. Audiences negotiate meaning (different
  • people see the same messagedifferently)

30
Key Concepts Media Literacy
  • 5. Media power profit

ABC (Disney)CBS/UPNCNN (AOL/Time Warner)FOX
(News Corp) NBC (NBC/Universal) VIACOM
31
What is the purpose of TV?
  • The purpose of television is..
  • to drive audience (eyeballs) to
  • advertisers

32
Change this sentence
  • This program is
  • brought to you
  • by the sponsor.
  • You are
  • brought to the
  • sponsor by the program.

33
Critical inquiry asking questions
  • Who created/paid for the message? (author)
  • Why was it produced? (purpose)
  • For whom? (target audience)
  • What techniques are used?
  • What lifestyles are promoted?
  • Who benefits?
  • Does it contain bias or stereotypes?
  • Who/what might be omitted and why?

34
(No Transcript)
35
A media literacy continuum
  • Photographs (Visual literacy)
  • Advertisements with embedded images
  • Moving images (TV and film)

36
Media literacy Blooms Taxonomy
  • Media Literacy Similar Blooms
    Language
  • Access Identify,
    recognize
  • Analyze Understand,
    deconstruct
  • Interpret Clarify, paraphrase,
    represent
  • Produce Generate, design,
    construct

37
Revised Blooms Taxonomy
  • COGNITIVE PROCESS DIMENSION
  • Remember
  • Understand
  • Apply
  • Analyze
  • Evaluate
  • Create

38
Blooms REMEMBER
  • Recognize, Recall
  • IN MEDIA LITERACY, STUDENTS NEED TO KNOW BOTH THE
    CORE CONCEPTS CRITICAL THINKING QUESTIONS
  • STUDENTS KNOW BIAS, PROPAGANDA,
  • TECHNIQUES OF PERSUASION, etc.

39
Blooms UNDERSTAND
  • Construct meaning from.graphic communication
  • You students represent verbal information
    visually?
  • TAKING PAGE FROM A STORY AND
  • CREATING A MOVIE STORYBOARD OF THE
  • SCENE

40
Blooms APPLY
  • Can students use information in another
    situation?
  • TAKE MEDIA LITERACY KNOWLEDGE AND APPLY IT TO
    NEWS, ADS, WEBSITES,

41
Blooms ANALYZE
  • Break it down into its parts and how they relate
    to one another
  • Differentiating, Organizing, Attributing

42
Blooms EVALUATE
  • To make judgments based on criteria
  • Can students make and justify a decision or
    course of action?
  • WHAT TECHNIQUES ARE USED TO PRODUCE THIS MEDIA
    MESSAGE?

43
Blooms CREATE
  • Can students generate new products, ideas or ways
    of viewing things?
  • Generating, Planning, Producing
  • STUDENTS CREATE MEDIA AFTER
  • LEARNING HOW MEDIA OPERATE

44
ML Concepts Blooms
  • All media are constructed
  • In what ways are media messages put together
  • Who does the constructions and how
  • Students create/produce their own media

45
ML Concepts Blooms
  • Media utilize unique languages with their own set
    of rules
  • In what ways are media languages ?
  • What rules apply to different media?

46
ML Concepts Blooms
  • Media convey values and points-of-view
  • Understand how media communicate values
  • What techniques do they use?
  • How do media producers convey points of view?

47
ML Concepts Blooms
  • Audiences negotiate meaning (different people see
    the same media message differently)
  • Apply knowledge to different situations
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