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Enhancing eBusiness in the High Net Worth Client

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Title: Enhancing eBusiness in the High Net Worth Client


1
Enhancing eBusiness in the High Net Worth Client
2
Agenda
  • Objectives
  • Components of a Successful User Experience
  • Design Brand
  • Information Architecture
  • Features Functionality
  • A Source of Competitive Advantage
  • Personalization
  • Channel Access
  • Data Access
  • Self Education and Service
  • Collaboration Tools
  • Analytic Tools
  • Successful Execution for the User Experience
  • Successful Features and Functionality
  • Site Development
  • Driving Traffic and Adoption
  • Illustrations in Differentiation
  • Scenario 1 Competitive Advantage through
    Personalization
  • Scenario 2 Competitive Advantage through
    Collaboration

3
Objectives
  • Present perspectives around online best
    practices on the Web, in Financial Services, and
    with HNW clients
  • User Experience
  • Look/Feel
  • Navigation
  • Global
  • Workflow
  • How do we change it?
  • Moving from Product to Product
  • Sub-site to sub-site
  • Accessing research and (personal) information
    seamlessly and holistically
  • Collaboration
  • Client to Financial Advisor
  • Financial Advisor to Financial Advisor
  • Client to Client (explore)
  • Drive traffic and adoption

4
Agenda
  • Objectives
  • Components of a Successful User Experience
  • Design Brand
  • Information Architecture
  • Features Functionality
  • A Source of Competitive Advantage
  • Personalization
  • Channel Access
  • Data Access
  • Self Education and Service
  • Collaboration Tools
  • Analytic Tools
  • Successful Execution for the User Experience
  • Successful Features and Functionality
  • Site Development
  • Driving Traffic and Adoption
  • Illustrations in Differentiation
  • Scenario 1 Competitive Advantage through
    Personalization
  • Scenario 2 Competitive Advantage through
    Collaboration

5
Components of a successful User Experience
Failure to find the right focus among the three
pillars can result in award winning Websites
that fail to deliver for the user
Superior HNW Experience
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Management
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

Design Brand
Information Architecture
Features Functionality
  • Look Feel
  • Color
  • Tone
  • Palette
  • Brand values
  • Global navigation
  • Workflow
  • Site Map
  • Wire-frames
  • Personalization
  • Channel Access
  • Data Access
  • Self Education and Service
  • Collaboration Tools
  • Analytic Tools

Cost of doing business - obtaining Web-based
sustainable competitive advantage from these
pillars is difficult
Leading companies repeatedly deliver and drive
adoption loyalty across tools to heighten the
user experience
6
Design/Brand and Information Architecture
From our experience, companies address issues
associated with design and IA but rarely do these
lead to competitive advantage. However failure
in this arena can reduce competitiveness in
some cases severely.
Issues Symptoms
Solutions Best Practices
  • Disjointed look feel across BU Web presences
  • Brand confusion for the customer
  • Difficulty cross-selling between product-silos
    (e.g., brokerage and banking)
  • Different site architectures and multiple
    navigation schemes resulting in workflow
    confusion and frustration
  • Higher call center usage
  • Drop-off/abandonment
  • Inefficient Web development (design, IA,
    technology) due to repeated reinvention of site
    standards and lack of leverage (reuse) across the
    system.
  • Emphasis on ease of use
  • Centralized (as shared services) Web development
  • Efficient resource allocation
  • Standardized training
  • Hiring career management
  • Facilitated standards supervision
  • Use a Web content management tool to manage
    content and workflow similarly across all sites
  • Publication of a robust Style Manual that
    includes defined standards around
  • Design (e.g., palette, font, imagery)
  • Content (e.g., tone, nomenclature)
  • Information Architecture (e.g., Global
    Navigation, workflow)
  • Utilize Web tracking tools to monitor
    drop-off/abandonment and high usage pages
  • Conduct user testing periodically with live site
    and always with new modules/functionality

7
Agenda
  • Objectives
  • Components of a Successful User Experience
  • Design Brand
  • Information Architecture
  • Features Functionality
  • A Source of Competitive Advantage
  • Personalization
  • Channel Access
  • Data Access
  • Self Education and Service
  • Collaboration Tools
  • Analytic Tools
  • Successful Execution for the User Experience
  • Successful Features and Functionality
  • Site Development
  • Driving Traffic and Adoption
  • Illustrations in Differentiation
  • Scenario 1 Competitive Advantage through
    Personalization
  • Scenario 2 Competitive Advantage through
    Collaboration

8
Competitive advantage
Features Functionality
  • Customer focused value added features and
    functionality that are easy to use and
    (typically) tied to personal and third party
    content
  • Heighten relationships for the high-touch,
    highly personalized relationships of HNW, these
    value added features can be even more important
  • Leverage functionality modules that exist in
    other areas of the bank (e.g. corporate banking)
  • Introduce new concepts demonstrate new
    opportunities not in the common vernacular yet
  • Innovate continuously features and
    functionality continually change so competitive
    advantage can be short-lived without an
    innovation mindset
  • Six main areas to investigate
  • Personalization
  • Channel Access
  • Data Access
  • Self Education and Service
  • Collaboration Tools
  • Analytic Tools
  • Web 2.0 related capabilities have become a source
    of innovative offerings
  • Web 2.0 technologies move data and computing
    power off desktop PCs and onto the Internet, thus
    making it easier to collaborate and share
    information, either among close-knit teams or
    vast populations.
  • Information aggregation digg, del.icio.us,
    Wikipedia
  • Information management salesforce.com's customer
    relationship management tools
  • Connectivity CarbonNYC (exclusivity), LinkedIn
    and MySpace (networking), GuideStar.org
    (philanthropy)

9
Personalization
  • HNW Lens
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Mgmt
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

Cross Industry Leading Practices
  • Customizable view of information based on user
    preferences and/or authorizations
  • Password protected areas to enable qualified
    investors to access and download paperwork,
    prospectuses, and memoranda on a variety of
    investment vehicles
  • Dashboards timely, personal investment data and
    statistics at the users convenience and
    available at different levels of authorization
    based on customizable business rules
  • Customized alerts alerts to an Financial Advisor
    and the HNW client for tax, stock, etc.
  • Personalized problem resolution rather than
    canned answers
  • Customized reports on trust, custody and
    investment management accounts
  • Scenario planning tools to monitor market
    conditions based on personal assets, plans, and
    tax efficiency
  • Financial planning tools
  • Intimate user experience through consistency in
    multi-channel interactions (live agent, online,
    etc.)
  • Private placement life insurance
  • Donor advised fund and foundation counseling
  • Personal trust services
  • Lifestyle services
  • Targeted opportunities/advice/marketing driven
    off of user id/password and/or tracking tools
    (e.g., cookies)
  • Tied to customer level knowledge such as products
    owned, previous inquiries or issues, needs
    attitudes, behavior analysis, etc.
  • Provide alerts to the Financial Advisor as to
    what the client has been viewing on the site so
    the Financial Advisor can use that to engage them
    in discussions and potentially meet there needs
  • HNW Lens
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Management
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

10
Channel access
  • HNW Lens
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Mgmt
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

Cross Industry Leading Practices
  • Cell/PDA push and pull high-tech for
    convenience not the gee-whiz factor
  • Data access on demand
  • One-set of data supported by multiple
    presentation layers
  • Multi-channel consistency
  • Data/reporting
  • KYC AUM versus credit requests (e.g. high value
    purchases on a credit card)
  • Messaging versus Browsing
  • Private email
  • SMS/MMS alerts and messaging
  • Single view across multiple channels
  • Web, CSR, Financial Advisor similarity and have
    access to historical interaction data
  • Customizable security as requested
  • Code word protected CSR key fob code entry
  • Information security and privacy

11
Data access
  • HNW Lens
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Mgmt
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

Cross Industry Leading Practices
  • Information Aggregation
  • The more complex the portfolio, the HNW customer
    expects a Private Bank to at least provide
    financial reports on all of their assets, if not
    manage them all
  • Information aggregation technologies like Yodlee
    (used by Smith Barney) and other more complex
    tools provide the ability to create this compiled
    view for personal and family office situations
  • Single view of customer HNW customers tend to
    be less satisfied with their banks than the total
    population so need to identify and aggregate
    all deposit, credit and other accounts held by
    these high-net-worth individuals (both personal
    accounts as well as business related accounts)
  • Implications may include SSO (like)
    functionality, document management, content
    management, etc.
  • Other Investment Pursuits
  • Research Some banks are realizing that they no
    longer can provide all the specialized services
    themselves so work with other financial advisors
    which means a need for access to their research
  • Endowment management and consulting views into
    compliance, governance, charitable grant making
    solutions, planned giving guidance and management
  • Automated Feeds (e.g., RSS, Atom)
  • Protocols that makes it easy for computer users
    to receive content from their favorite providers
    whenever the content is updated
  • Downloads
  • Data needs to be accessible for other platforms
    (e.g. Excel, Quicken, etc.)

12
Self education and service
  • HNW Lens
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Mgmt
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

Cross Industry Leading Practices
  • Online/on-demand seminars
  • Canned or live discussions with celebrity
    financial personalities (Buffet, Trump, etc)
  • Life stage lessons around wealth management
  • Marriage, children, selling a business, retiring,
    gifting, estate planning, etc
  • Pursuits of passion
  • Podcasts access to and dissemination of
    innovative ideas from business world to travel to
    lifestyle
  • Developed/mature countries global research,
    trends and international affairs
  • BRIC and other emerging markets driving wealth
    creation
  • Airplanes
  • Luxury collectibles, wine, art, jewelry, coins,
    sports investments marketplaces
  • Ubiquitous Asset Management
  • Capability to move funds across all bank accounts
  • Eventually link bank assets to third party
    accounts
  • HNW vault

13
Collaboration tools
  • HNW Lens
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Mgmt
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

Cross Industry Leading Practices
  • Collaboration tools should be considered across
    traditional as well as non-traditional
    relationships
  • Financial Advisor to Client
  • Financial Advisor to Financial Advisor
  • Client to Client
  • Traditional capabilities include instant message,
    chat rooms, live chat customer service
  • Blogs A blog is a simple content Website
    created with inexpensive self-publishing tools.
    Blogs allow for HNW communication within a
    family as well as between HNW relationships.
  • Social Networking/Peer-to-Peer Networking/Social
    Media - Web-based tools that harness the power of
    collaboration and group interaction. This can
    take many forms, from the personal Web pages of
    MySpace to the virtual worlds of Second Life to
    the professional networking popular on LinkedIn
  • Collective Intelligence (e.g., wikis) - A dynamic
    Web document that allows users to add, change, or
    edit the content displayed on the page. The
    user-created Wikipedia online encyclopedia is the
    most famous example
  • Implications for Web services emerging
    technology based on XBRL

14
Analytic tools
  • HNW Lens
  • Investment Strategy
  • Banking Lending
  • Concentrated Stock Mgmt
  • Tax Management
  • Estate Planning/Trust
  • Philanthropy
  • Family Office

Cross Industry Leading Practices
  • Planning tools
  • Tax strategies
  • Tax advantaged credit/lending
  • Hedging strategies
  • Philanthropic strategies
  • Generation planning
  • Simulation tools
  • Monte Carlo analysis
  • What-if analysis and tax planning
  • Trust and estate planning
  • Mash-ups
  • Websites or applications that combine content
    from one or more sources.
  • e.g., Cellreception.com combines Google Maps with
    a database of 124,000 cell phone tower locations
    to help users determine where mobile coverage is
    strong and where it isn't.

15
Agenda
  • Objectives
  • Components of a Successful User Experience
  • Design Brand
  • Information Architecture
  • Features Functionality
  • A Source of Competitive Advantage
  • Personalization
  • Channel Access
  • Data Access
  • Self Education and Service
  • Collaboration Tools
  • Analytic Tools
  • Successful Execution for the User Experience
  • Successful Features and Functionality
  • Site Development
  • Driving Traffic and Adoption
  • Illustrations in Differentiation
  • Scenario 1 Competitive Advantage through
    Personalization
  • Scenario 2 Competitive Advantage through
    Collaboration

16
Successful features functionality
  • Consider the ramifications on the Financial
    Advisor/HNW relationship with any piece planned
    functionality
  • Tie the tool into an application your customers
    already use and love
  • This approach lets the bank place the application
    into its customers hands while providing a
    familiar interface.
  • e.g., Zoho CRM is a widget that plugs into
    Microsoft Outlook, synchronizing contacts and
    customer-specific emails between Outlook and
    Zoho's Web-based customer-relations management
    tool.
  • Pre-configure the tool with basic templates or
    structures to guide new users
  • Applications that start out as a blank canvas can
    confuse customers instead of inspiring them. To
    encourage customers to sample the tools, look to
    pre-configure applications to be easily
    customized as users gain experience and
    familiarity.
  • e.g., Enterprise-grade wiki tools from
    BrainKeeper offer a variety of standard templates
    as well as the ability to make custom ones.
  • Provide a human being who can help with tech
    support
  • There's nothing worse for the user experience of
    a HNW customer or Financial Advisor than being in
    the middle of an important task and being told to
    search through pages of forum questions to find
    solutions to a technical problem.
  • e.g., At Inkling, the maker of prediction-market
    tools, the staff personally answers all emails.
    The company also maintains a private wiki for
    clients and publishes its phone number so anyone
    can call to ask a question

17
Site development
  • Approach
  • Design en masse but develop the site in efficient
    increments
  • Piggy back development on the back of standard
    maintenance
  • Group development across like modules
  • Avoid incremental changes across the breadth of
    the site (unless using a CMS)
  • Roll out new development/redesigns in a modular
    fashion
  • Governance
  • Drive toward a shared services-like development
    model for leveragable and non-core competency
    tasks
  • Develop a responsibilities matrix
  • Business requirements are owned by the business
  • Implementation is owned by the eBusiness group
    (e.g., shared services)
  • Validation (testing) is owned by both
  • Define an authoritative Style Manual and
    mechanism for enforcement
  • Pilot (live test) concepts/offerings/design
    changes at the Financial Advisor level first
    before rolling out to clients
  • Leverage a common Web platform between Financial
    Advisors and clients
  • Basically the same site

18
Driving traffic and adoption
The breadth of traffic and adoption strategies
will likely differ dramatically across emerging
HNW, HNW, and UHNW segments
  • Segment within the client population
  • Emerging HNW vs HNW/UHNW
  • New to the bank vs Existing to the bank
  • Financial Advisor vs Client
  • Drive messaging developed from a tactical
    understanding of the client where possible
  • Leverage user-id/password and/or cookie
    technology to understand needs/attitudinal based
    segments
  • Driving Traffic
  • Search engine marketing
  • Search engine optimization
  • Online affiliate/partnerships
  • Cross-sell within current product relationships
    (e.g., in the account center)
  • Driving Awareness
  • Focus on brand development for segments less
    likely to be transaction oriented
  • Driving Adoption approach as a standard
    marketing campaign
  • Define a compelling concept

19
Agenda
  • Objectives
  • Components of a Successful User Experience
  • Design Brand
  • Information Architecture
  • Features Functionality
  • A Source of Competitive Advantage
  • Personalization
  • Channel Access
  • Data Access
  • Self Education and Service
  • Collaboration Tools
  • Analytic Tools
  • Successful Execution for the User Experience
  • Successful Features and Functionality
  • Site Development
  • Driving Traffic and Adoption
  • Illustrations in Differentiation
  • Scenario 1 Competitive Advantage through
    Personalization
  • Scenario 2 Competitive Advantage through
    Collaboration

20
Excelsior Card Overview
  • The Excelsior Card is a web driven finance
    transaction tool (not just a credit card) that
    exceeds the market parity attempted by cards like
    the Citi Chairman AMEX Card and includes the
    ultimate in personalization and unique service
    features meant to compete with and excel over the
    AMEX Centurion Card
  • Target Segment(s)
  • Emerging HNW
  • Newly HNW
  • Competitive Advantage
  • Personalization to drive loyalty
  • Deepened relationship Ability for the bank to
    understand what members are searching upon for
    investment ideas to help guide future
    discussions/ideas
  • Needs Addressed
  • HNW Client
  • Public demonstration of uniqueness and success
  • Ultimate personalization of primary purchase
    instrument
  • Bank
  • Share of Wallet through hyper loyalty obtained
    through personalization and esprit d'corps
  • Buzz around first to market personalization
    instrument perfect match of product to customer
    need
  • Increased client information and client
    understanding
  • Once established the platform can extend to mass
    card marketing to drive bank card competitiveness
    in the broader consumer business.

21
Excelsior Card Strategic Story
Strategic Story
If
  1. Based on patterns in his account and buying
    behaviors Dan Reiro is notified through a
    targeted marketing email to link to his account
    center for an exclusive invitation only offer
    The Excelsior Card Like no other
  2. On entering the his account center the other
    targeted messages Dan normally receives are
    masked by a flash pop-up informing him of his
    eligibility for a highly exclusive, invitation
    only card offer. The pop-up directs Dan to the
    Excelsior Card micro-site.
  3. The micro-site provides further information on
    the Excelsior Card and its truly one of a kind
    attributes. On Dans request it initiates the
    uniquely personalized product design process.
  4. Dan views an application pre-populated with his
    account information. The design process begins
    by asking Dan to choose the four most important
    features of a card according to his personal set
    of needs criteria.
  5. The four core features (representing key needs)
    drives a web based conjoint analysis which helps
    Dan prioritize over 30 card design features
    through dynamically generated trade-off
    questions. The questions are rapidly presented
    and binary in nature and thus can be completed in
    less than 5 minutes.
  6. Once completed, the Web based application
    presents Dan a draft Excelsior Card through a
    menu of prioritized features driven by his
    personal value criteria.
  7. Dan can refine his Excelsior Cards features to
    include those features having dependencies (e.g.,
    high rewards may mean higher fees). Web
    application logic will adjust other card features
    as appropriate based on Dans needs analysis
    (from the conjoint exercise) and bank business
    requirements (economics, risk, etc).

Tomorrows HNW Bank will compete through market
leading personalization
and
Dan Reiro is a recently minted multi-millionaire
with 7 million in assets and some personal need
for recognition
how
Can the credit card, as the most frequently used
financial product in a highly mature market,
break from its traditional models to new means of
competitive differentiation through
personalization?
22
Excelsior Card Strategic Story
Where most HNW cards fall under a one size fits
all model that, the Excelsior Card will be one
of a kind and first of its kind.
Additional Commentary
Illustrative Feature Choices
  1. Once designed the one-of-a-kind card is printed
    on a gold embossed white titanium card.
  2. If features and functionality of the card are
    found to be deficient or circumstances change the
    Web application can be used to modify the
    Excelsior Cards features at any time over any
    Web terminal.
  3. The Excelsior Card offers One Card functionality
    in that it can be used as both a personal card as
    well as business card (thus not forcing the
    member to choose). Each month the member (or
    their family office) receives an email that links
    them to a site allowing quick categorization of
    transactions.
  4. The Excelsior Card can be accepted across two
    networks (it carries two magnetic stripes) of the
    Clients choice so that it almost never
    encounters a merchant out of network (e.g., Visa
    and AMEX)
  5. Accompanying the Excelsior Card will be a key fob
    that provides the ultimate in security to online
    HNW client information. For those with stricter
    security needs, the Excelsior Card may be swiped
    through the fob to obtain randomly generated
    access codes for full access to the site.
  6. For the active lifestyle, a chip in the Excelsior
    Card can carry important personal information
    such as medical records and emergency contact
    information.
  7. The Excelsior Card is actually a test bed using a
    relatively defined, small segment to test and
    perfect the card configurator concept. Once
    done the capability can be rolled out to the mass
    bank consumer base as a step change
    differentiator in the card space.
  • Basic
  • Card Network
  • Security/Protection
  • Payment Terms
  • Payment Timing
  • Annual Fee
  • Rate
  • Form (phone, key card, etc)
  • Visual (graphics, color)
  • Complex
  • 24/7 Concierge
  • Rewards program type (air, hotel, cash, etc)
  • Elite status across hotels and airlines
  • Themes (travel, entertainment, etc)
  • Key fob
  • Multiple Networks
  • Stored information
  • One Card functionality
  • EBPP
  • Affiliate donation program (e.g., Green Card)

23
ExcluNet Overview
  • An invitation only online network from the HNW
    bank where criteria for membership include
    achievement in life, a demonstrated passion for
    your pursuits, and a desire to influence the
    business world. As a member of the banks
    exclusive online network, high net worth
    individuals are provided a safe, secure and
    reliable means to research and interact with
    others. As an exclusive club, privacy is the
    utmost and as such the bank is vouching for the
    reliability of the networking between
    individuals.
  • Sample Segment Advised Determiner Informed
    investor with ideas, but values advisory input
    and informed feedback. Works with their advisor,
    however, makes all final decisions.
  • Competitive Advantage
  • Enhanced collaboration for information and
    decision making
  • Esprit d'corps through belonging to a truly
    exclusive and empowering community
  • Needs Addressed
  • HNW Client
  • Trusted advisor First source turned to when
    investigating potential ideas/business
    investments
  • The Bank
  • Deepened relationship Ability for the bank to
    understand what members are searching upon for
    investment ideas to help guide future
    discussions/ideas
  • Lead generation The bank as the network enabler
    provides referral opportunities to other HNW
    customers currently not supported by the bank
  • Improved servicing Begins the process of
    improving competitive positioning on important
    servicing areas such as research information and
    delivery as well as communication and
    collaboration

24
ExcluNet Strategic Story
Strategic Story
If
  1. Mr. Longmuir is looking to invest in a
    high-growth industry and has asked his daughter
    to do some research.
  2. Sara Longmuir has lunch with her father and he
    asks her to come back with ideas around
    investments in a high-growth industry.
  3. To quickly get connected to the appropriate
    sub-segment in the high-growth industry locally,
    she turns to ExcluNet to provide guidance.
  4. On entering the online network from her bank HNW
    account, she notices something different than the
    other online networks shes seen.
  5. ExcluNet isnt about jumping between people in
    other community based networks. Instead ExcluNet
    deals with the privacy of its members by
    utilizing the financial advisor/private banker as
    a proxy for the HNW clients represented by the
    bank.
  6. The banks private bankers and financial advisors
    have filled out attributes/interest areas for
    each of their opted in clients.
  7. By searching the attributes, Sara quickly
    realizes that there are at least 10 bank
    touchpoints for information that may be of
    interest.
  8. Through a discreet contact feature, Sara and her
    Private Banker can reach out to other Financial
    Advisors/Private Bankers to uncover
    research/ideas that might be of interest.
  9. If things work out during the research, the
    banks Private Bankers may coordinate a
    discussion where the bank serves as the network
    connector and enabler.

The bank needs to compete through market leading
service
and
Mr. Longmuir is the patriarch of a 50 million
family with 40mm in personal assets and two
children each with 5mm searching for local
opportunities to invest in a high growth market
how
can the bank HNW team utilize its trusted advisor
status to introduce individuals in a private,
discreet manner and provide differentiation
through service and networking?
25
ExcluNet Strategic Story
Beyond FA facilitated collaboration the banks
HNW community can be brought together in three
other ways.
Additional Functionality
  • Additional collaboration functionality can be
    added over time
  • ExcluConnect A secure business oriented social
    networking site used for professional networking.
    The main purpose of the site is to allow
    registered users to maintain a list of contact
    details of people they know and trust in
    business. The people in the list are called
    Exclusive Connections. Users can invite anyone in
    the banks HNW community to become an ExcluNet
    Connection. A contact network is built up
    consisting of their direct connections, each of
    their connections' connections (called 2nd degree
    connections) and so on. This can be used, for
    example, to gain an introduction to someone you
    wish to know through a mutual, trusted contact.
  • ExcluFolio A secure social networking website
    offering an interactive, user-submitted network
    of acquaintances, personal profiles, blogs,
    groups, and interests (hobbies, passions, etc).
    Profiles contain two standard components "About
    Me" and With Whom Id Like to Network which
    appear in a sanitized fashion (anonymous facts)
    to clients until they are invited by the poster.
    Profiles also contain an Interests" section and
    a "Details" section. Similar offerings exist in
    aSmallWorld.net and DiamondLounge.com.
  • FindFriends Each HNW member will have access to
    an on call networking system. Should an
    individual be found with time on their hands
    (e.g., at the Red Carpet Club at LGA for a few
    hours) they can text the banks HNW FindFriends
    system to identify similarly disposed members. A
    list of available members and associated interest
    briefs is presented (pulled from ExcluFolio) and
    a request for contact can be sent. Members can
    gauge communication to their respective comfort
    level with options ranging from SMS, to anonymous
    cell connection, to personal contact at their
    discretion.
  • FindMe - Cell based location services can be
    used to notify members that they are in the
    vicinity of other members (within 3-5 miles).
    Additionally, the Excelsior Card key fob will be
    enabled with always on blue tooth functionality
    tied to the Clients cell. Once in the vicinity
    of another ExcluNet member (50-100 meters) the
    fob notifies the Client. A masked collaboration
    request can be sent to the other ExcluNet member
    and an anonymous dialogue can begin by SMS,
    sanitized email or phone call.
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